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Scaling Product Management 
@benross50 
3 October 2014
Mission: Automagic
Four ways to scale 
Rockstar people & process 
Kaizen 
Team 
Environment 
1 
2 
3 
4
rockstar people and process 1
Hiring for agility
Clear meritocratic structure 
1. Product knowledge 
2. PM Tradecraft 
3. Product Strategy 
4. Responsible mindset 
5. Prod...
Organisational tools – Decision-making
Processes for how the rest of the organisation 
can get involved
Organisational tools – Knowledge Base
Medium term product direction 
Removing paper and saving time 
Attachments on transactions 
Premier 
API Version Managemen...
AccountRight Live Roadmap 
Removing 
paper and 
saving time 
Connecting 
to 3rd party 
apps, 
services and 
data feeds 
Gi...
Kaizen 
"Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always 
been shameless about stea...
Know what good looks like
Your Team 3
• Defines the business outcome desired by the 
offering (product & service) to be introduced 
• Understands market context...
Project Management
Your Environment 4
Slide
Four ways to scale 
Rockstar people & process 
Kaizen 
Team 
Environment 
1 
2 
3 
4
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
Product Camp (Melbourne) 2014 - The top 4 ways to scale product management
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Product Camp (Melbourne) 2014 - The top 4 ways to scale product management

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Four ways to scale product management to transform the success of your company - as presented at ProductCamp Melbourne 2014

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Product Camp (Melbourne) 2014 - The top 4 ways to scale product management

  1. 1. Scaling Product Management @benross50 3 October 2014
  2. 2. Mission: Automagic
  3. 3. Four ways to scale Rockstar people & process Kaizen Team Environment 1 2 3 4
  4. 4. rockstar people and process 1
  5. 5. Hiring for agility
  6. 6. Clear meritocratic structure 1. Product knowledge 2. PM Tradecraft 3. Product Strategy 4. Responsible mindset 5. Productivity 6. Communication
  7. 7. Organisational tools – Decision-making
  8. 8. Processes for how the rest of the organisation can get involved
  9. 9. Organisational tools – Knowledge Base
  10. 10. Medium term product direction Removing paper and saving time Attachments on transactions Premier API Version Management Speed MultiCurrency MSuper UX Refresh Outsourced Payroll (NZ) Data pre-population (eg. ABN & contact lookup, forex rates) Behavioural coding Common Ledger Reporting Quality & Stability Client Accounting Business intelligence (Big data for the little guy) Benchmarking Data-based lead generation (eg. send leads and offers to certain SME’s) Contextual in-product messaging / marketing M Invoices (v2) Mobile employee management (payslips, timesheets, leave) Online invoicing Mobile MPayments Retail: Store POS + Online store + Payments + Mobile + Accounting EDI (eg. price list & inventory sharing) 3rd party integrations Govt (ATO & IRD): Prefill & electronic lodgement & communications Banks: Enhanced bankfeeds (eg. real time, seamless signup) Mobile Payments Mobile expense capture Bankfeeds Billfeeds Social coding B2B Invoicing MyLinked Clients (bureau operation) Approvals API API Connections to the ‘Internet of Things’ eg. freight & inventory tracking COMMUNITY - 9’s & 10’s - gamification - micro-interactions DELIVERY PHASE I 2013 - 2014 DELIGHT 2015 - 2016 DELIVERY PHASE II 2014 - 2015 DONE Business insights - triggers Mobile invoicing Virtual CFO Outcome: [100]m man hours saved in 2015 AUTOMAGIC MYOB as a data repository connected to 3rd party apps, services and data feeds Outcome: [20]% of the GDP of AU & NZ is managed with MYOB CONNECTED MYOB customers are advantaged by being part of the MYOB user network Outcome: MYOB SME’s increased their profit profit by $[500]m in 2015 Onboarding *Note: Calculations for outcomes being refined
  11. 11. AccountRight Live Roadmap Removing paper and saving time Connecting to 3rd party apps, services and data feeds Giving MYOB customers a business advantage AUTOMAGIC CONNECTED COMMUNITY Q2 2014 Q3 2014 Q4 2014 EASIER WORKFLOWS EASIER WORKFLOWS ONLINE EMAIL ONLINE INVOICE PAYMENT MOBILE EXPENSE MANAGEMENT API: INVENTORY MGT (Sales Orders) QUALITY & SPEED BANKFEED IMPROVEMENTS AU COMPLIANCE 2015 Themes EASIER WORKFLOWS (Compliance) ABN LOOKUP LEDGER ENH. ONLINE INVOICE PRESENTMENT 2014.3 MOBILE: ON THE GO (AU & NZ) KOUNTA INTEGRATION 2014.4 (Accountants) 2014.5 (Killing paper) PAYSUPER IN PRODUCT MESSAGING SMART BILLS 1: ATTACHMENTS API: TIME & ATTEND. PAYSUPER - SMSF ROLLOVER REVERSAL LEAN ENGAGE NPS Example candidates (subject to prioritisation) xxxxx xxx xxxxx xxx xxx xxx xxx xxx USER ACCESS CONTROL PREMIER 2014.2 (Premier) IMPORT/EXPORT INVENTORY QUALITY & SPEED IN PRODUCT MESSAGING EDUCATION EDITION ONBOARDING API: INVENTORY MGT (Purchase Orders) API: Partner Dashboard support API: Budgeting xxx xxx xxx xxx xxxxx xxx xxx
  12. 12. Kaizen "Picasso had a saying -- 'good artists copy; great artists steal' -- and we have always been shameless about stealing great ideas” 2
  13. 13. Know what good looks like
  14. 14. Your Team 3
  15. 15. • Defines the business outcome desired by the offering (product & service) to be introduced • Understands market context and customer pain points • Works with the BA/UX to define the high level requirements • Responsible for prioritisation of features • Validation with client PM BA Vis UX • Code the user interface based on detailed requirements, user interaction, visuals • Build library of re-usable controls UI Dev • Works with PM and UX to define the detailed requirements and workflows • Validation with client • Feature / User Story definition • Conceptual implementation of requirements • Builds great user interactions & workflow • Validation with client • Micro-copy of interactions / modules • Visual implementation • Owns consistency across products & company • Validation with Brand Collaboration Role Interaction
  16. 16. Project Management
  17. 17. Your Environment 4
  18. 18. Slide
  19. 19. Four ways to scale Rockstar people & process Kaizen Team Environment 1 2 3 4

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