9. Why
• 增加品牌曝光
• 知名度
• 增加討論度(不論好壞)
• 轉換率
• Want it get Viral.
10. What’s Viral marketing
It can be delivered by word of mouth(WOM)
or enhanced by the network effects of the
Internet and mobile networks.
ref: Wikipedia
11. How to get viral
• It must be appealing to most the audience.
• It must be worth sharing with friends and family.
All • A large this platform. is based YouTube, on Facebook, data analysis.
Twitter.
• An initial boost to gain attention is used, a tinder.
• The content is of good quality.
12. Will it Blend - iPhone
12M views on YouTube so far, increase 500% sales
16. Principle of Focus group
• 6 to 10 people to participate for about an hour.
• Open discussion and speaking right.
• Everyone have to say what he/she thinking about.
• Moderator have to control discuss direction.
• Neutral question, ask WHY, HOW
• Widely to specifically.