Always Illinois:  Current Students Group 8 Carlie Buehl Eunice Kang Kelly Nash Ken Tsuchiya
Philosophy Statement <ul><li>This public relations program was created and designed to enhance relations between Always Il...
Situation Analysis: Organization <ul><li>Work for the Web site begins in September 2006, targeted specifically for Enginee...
Situation Analysis: Issue <ul><li>Not enough publicity to the extent where many individuals know what it is </li></ul><ul>...
Situation Analysis: Publics <ul><li>Primary </li></ul><ul><ul><li>Current students, specifically upperclassmen ages twenty...
Primary Message <ul><li>Especially during this economic downturn, Always Illinois can benefit students by increasing job o...
Goals <ul><li>Strengthen Always Illinois’ standing as a legitimate organization providing a social media resource that bri...
Objectives <ul><li>To have an effect on the awareness of the organization, specifically increasing understanding of the se...
Objectives <ul><li>To have an effect on the action of current students by increasing searches for Always Illinois on the U...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 1: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 1: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 2: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 2: </li></ul><ul><li>Tactic 3: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 2: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 4: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 2: </li></ul><ul><li>Strategy 2: </li></ul><ul><li>Tactic 5: </li><...
Recommendations <ul><li>Public: </li></ul><ul><li>Goal 3: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 6: </li><...
Budget
Schedule
Overall Evaluation Suggestions
Questions? Thank You!
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Always Illinois Final Presentation

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Always Illinois Final Presentation

  1. 1. Always Illinois: Current Students Group 8 Carlie Buehl Eunice Kang Kelly Nash Ken Tsuchiya
  2. 2. Philosophy Statement <ul><li>This public relations program was created and designed to enhance relations between Always Illinois and current students. The overall plan to increase publicity and awareness of the services Always Illinois offers and how they can benefit students. To achieve these goals, this specific plan utilizes several integrated communication tactics. </li></ul>
  3. 3. Situation Analysis: Organization <ul><li>Work for the Web site begins in September 2006, targeted specifically for Engineering alumni </li></ul><ul><li>Chancellor Herman decides to make it a campus-wide community on the Web site, including students, faculty, and staff </li></ul><ul><li>Offers job recruitment tools along with opportunities for mentorship </li></ul><ul><li>September 2007—Always Illinois reaches 11,000 users </li></ul><ul><li>Currently has ____ members </li></ul>
  4. 4. Situation Analysis: Issue <ul><li>Not enough publicity to the extent where many individuals know what it is </li></ul><ul><li>People that do know what it is are not interested or don’t see the benefits of it </li></ul><ul><li>E-mail invites were a good first step to expand Always Illinois, but needs to go beyond that now if the University wants the Web site to be successful </li></ul>
  5. 5. Situation Analysis: Publics <ul><li>Primary </li></ul><ul><ul><li>Current students, specifically upperclassmen ages twenty to twenty-three who are technically savvy and actively searching job opportunities </li></ul></ul>
  6. 6. Primary Message <ul><li>Especially during this economic downturn, Always Illinois can benefit students by increasing job opportunities and providing networking tools for future careers. Always Illinois is more specialized and helpful for current students than other competitors. The atmosphere of Always Illinois is both professional and personal. </li></ul>
  7. 7. Goals <ul><li>Strengthen Always Illinois’ standing as a legitimate organization providing a social media resource that brings together current students, faculty, staff and alumni </li></ul><ul><li>Promote a favorable relationship between the organization, its services and its customers </li></ul><ul><li>Increase the number of users on the Always Illinois website </li></ul>
  8. 8. Objectives <ul><li>To have an effect on the awareness of the organization, specifically increasing understanding of the services it provides among current students (10,000 more students aware within one year) </li></ul><ul><li>To have an effect on the acceptance of the organization, specifically increasing positive attitudes toward membership in the Always Illinois community (8,000 students with positive attitudes within one year) </li></ul><ul><li>To have an effect on the awareness of the accomplishments of the organization, specifically increase the knowledge of successful job placement of current students (10,000 aware students within a year </li></ul>
  9. 9. Objectives <ul><li>To have an effect on the action of current students by increasing searches for Always Illinois on the UIUC homepage (5,000 searches within one year). </li></ul><ul><li>Also, to have an effect on the number of members on the Always Illinois website (add 7,000 current students within one year). </li></ul>
  10. 10. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 1: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  11. 11. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 1: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  12. 12. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 2: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  13. 13. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 1: </li></ul><ul><li>Strategy 2: </li></ul><ul><li>Tactic 3: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  14. 14. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 2: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 4: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  15. 15. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 2: </li></ul><ul><li>Strategy 2: </li></ul><ul><li>Tactic 5: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  16. 16. Recommendations <ul><li>Public: </li></ul><ul><li>Goal 3: </li></ul><ul><li>Strategy 1: </li></ul><ul><li>Tactic 6: </li></ul><ul><li>Describe Tactic </li></ul><ul><li>Evaluation Suggestions </li></ul>
  17. 17. Budget
  18. 18. Schedule
  19. 19. Overall Evaluation Suggestions
  20. 20. Questions? Thank You!

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