The document summarizes the American Cancer Society's "Meet the Targets" program from 2012-2014 that provided $380,000 to support national advocacy efforts related to cancer and other chronic diseases in 10 countries. The goals of the program were to ensure implementation of commitments made at a 2011 meeting and hold decision-makers accountable to global targets. Evidence showed the program helped foster policy changes like anti-tobacco measures in Brazil and a tax on sugary drinks in Mexico. Next steps discussed expanding successful projects and sharing stories to influence global health policies.

1. Meet the Targets Final Report
Encouraging Country-level Action to Make Cancer and
Other Chronic Diseases a Global Priority
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2. “We’re faced with a tsunami of NCDs in the 21st
century. Not maybe. It’s coming. If we could
predict the next real tsunami, would it not be a
moral imperative to warn people and to take
action?”
John R. Seffrin, PhD, CEO, American Cancer Society

3. Partnership Goal
The American Cancer Society is committed to partnering with key
internal and external stakeholders to prevent cancer, save lives,
diminish suffering, and mobilize a global network to fight cancer
through:
• advocacy,
• capacity building,
• information-sharing and
• resource mobilization.
Our partners program extends the Society’s organizational assets
and leverages the assets of our collaborating partners at the global
level and in our regional focus countries within Latin America, Sub-
Saharan Africa and India.
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4. ACS “Meet the Targets” program
• Launched in 2012 to support national advocacy
efforts in Brazil, the Caribbean, Ethiopia, India,
Jordan, Kenya, Mexico, Philippines and
Uganda.
• Provided $380,000 to 10 organizations over
two years.
• Ended in 2014.
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5. Goals of Meet the Targets
• To ensure national implementation of pledges
made at 2011 High-Level Meeting.
• To hold decision-makers accountable to global
NCD targets established in 2012.
• To mobilize national civil society networks to
work together to ensure NCDs are priority of
UN’s post-2015 sustainability development
goals.
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6. Criteria
• Project: Advocacy objectives are specific and
measurable (30%)
• Impact: Project has potential to impact public policy
(20%)
• Organization and personnel: Demonstrates the capacity,
experience and resources to do the project (15%)
• Collaboration: Project involves the formation of
networks and collaborations (20%)
• Mobilization: The project employs a multi-sector
approach (15%)

7. Evidence of success
Meet the Targets:
• Helped foster real policy change
– implementation of tough, anti-
tobacco measure in Brazil and
passage of new tax on sugary
drinks in Mexico
• Prodded government to provide
breast cancer training on
national basis for first time in
Philippines
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8. More evidence of success
Meet the Targets:
• Elevated political prominence of
NCDs in health priorities in
several countries (Ethiopia, India)
• Provided resources to develop
policies, plans and frameworks for
prevention and control of NCDs and
palliative care. (Uganda, Mexico)
• Religious groups and schools reached
via social mobilization efforts that
raised awareness around HIV and
NCDs messaging (Kenya)
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9. Next Steps
• Assessing scale-up opportunities and investing in
targeted projects in priority regions in 2015 (Youth
Leadership, Global Relay, etc)
• Sharing these unique stories/role of civil society:
Social Media, global policy networks
(global.cancer.org, grantees and partners)
• Connecting with Global/USG NCD Advocacy
Opportunities (World Cancer Declaration, NCD
Alliance, Post-2015 Development Campaigns)

10. NCD Alliance
Post-2015 Development Agenda and Advocacy
Our priorities for the NCD target:
• Set of nine global NCD targets that focus on reducing the NCD burden by
2025
Post 2015 Development Advocacy
• Universal Health Coverage and NCD recognition
• Direct outreach to Member States
• Bilateral outreach to NGOs and toolkits