Google, strong brand. Relying on Algorithm

1. Discover knowledge: Search Algorithm, Metadata and tagging Ke Fu 3313999

2. Outline Some Data about Google How did Google trounce its rivals? Three key points Discuss “is Google making us stupid?”

3. Google Market Share in UK

4. Cost Per Click

5. Market share

6. How did Google trounce its rivals? Relying on advanced technology The more data the Algorithm crunched, the better results. - what’s the Algorithm? - How does the Algorithm work? Corporate branding Keeping on expanding market share

8. Any set of detailed instructions which results in a predictable end-state from a known beginning.

10. Example of the Algorithm The call-me algorithm: When your plane arrives, call my cell phone. Meet me outside baggage claim. The rent-a-car algorithm: Take the shuttle to the rental car place. Rent a car. Follow the directions to get to my house. The bus algorithm: Outside baggage claim, catch bus number 70. Transfer to bus 14 on Main Street. Get off on Elm street. Walk two blocks north to my house.

13. Corporate branding Search Central Contribute to the most sophisticated ranking of search results in the world. Brand image Google is leading the way with position number 7 among the Best Global Brands 2009(Marzouq, 2009). Goolge Name is stronger than ever.

14. Corporate Brand

15. Keep expanding market share Launching new products

16. Discussion IS Google making us stupid?

17. Impact of the Internet To be Machine like Access rich information Change the way we live(shopping online, reading, networking..) Play an important role in our lives

18. Reference list Pras, A. (n.d.) On the future of Internet Management Technologies. Revised fromhttp://eprints.eemcs.utwente.nl/7143/01/2003-10-ieee-commag.pdf Alvarez, R.M. & Hall, T. E. (2004). Point, click, and vote: the future of Internet voting. USA: OSP, Inc. Hodkowski, W. A.(1997). Future of Internet Security: How New Technologies Will Shapethe Internet and affect the Law. Revised from http://heinonline.org/HOL/LandingPage?collection=journals&handle=hein.journals/sccj13&div=11&id=&page= Weiss, M.A.(n.d.). Data Strucutres and Algorithms. Revised from http://www.sftw.umac.mo/~sftw111/intro_4.pdf

19. Reference list Walther, J.B. (n.d.). Computure-Mediated Communication Inmppersonal, Interpersonal, and HyperpersonalInternation. Revised from http://crx.sagepub.com/content/23/1/3.abstract Clifton. R. (n.d.). Brands and Branding. Revised from http://smallbig.typepad.com/files/brand-2.0.pdf Gerard. T. (2000). Introduction to distributed algorithms. UK: Cambridge University Press Vise. D. (2002). The Google Story. Strategic Direction, 23,10.