Repositioning Assignment 1. All students are required to complete the below assignment on an individual basis (50 points). Think ‘big picture’ (cultural, environmental factors, etc.) when answering the question. The deadline for submission is April 18th through Turnitin. Paper should be at least 4 pages, double-spaced; more detailed answers are preferred so don’t feel limited by a page count. 2. Choose one of the following failed brand extensions that have been marketed or positioned poorly in the past. Create a new strategy to revitalize the marketing of this product to the same target market or an alternative one. Elements of target marketing, repositioning, product management, promotion, distribution, and price need to be addressed. Cosmopolitan yogurt
 Bic underwear
 Diet Coke Plus
 BenGay aspirin
 Coors Rocky Mountain Spring water Cheetos lip balm Please make sure to use Critical Thinking Rubric below as a guide for your submission. Not Proficient Some Proficiency Proficient Highly Proficient Points Received Identified & Explained Issues Fails to identify, summarize, or explain the main problem or question, or represents the issues inaccurately or inappropriately. Identifies main issues but does not summarize or explain them clearly or sufficiently. Successfully identifies and summarizes the main issues, but does not explain why/how they are problems or create questions. Clearly identifies and summarizes main issues and successfully explains why/how they are problems or questions and identifies embedded or implicit issues, addressing their relationship to each other. Recognizes Stakeholders & Contexts Fails to accurately identify and explain any empirical or theoretical context for the issues or presents problems as having no connections to other conditions or contexts. Shows some general understanding of the influences of empirical and theoretical contexts on stakeholders, but does not identify any specific ones relevant to situation at hand. Correctly identified all the empirical and most of the theoretical contexts relevant to all the main stakeholders in the situation. Not only correctly identifies all the empirical and theoretical contexts relevant to all the main stakeholders, but also finds minor stakeholders and contexts and shows the tension or conflicts of interests among them. Takes Intellectual Risks Stays strictly within the guidelines of the assignment. Considers new directions or approaches without going beyond the guidelines of the assignment. Incorporates new directions or approaches to the assignment in the final product. Actively seeks out and follows through on untested and potentially risky directions or approaches to the assignment in the final product. Evaluates Assumptions Fails to identify and evaluate any of.

1. Repositioning Assignment
1. All students are required to complete the below assignment
on
an individual basis (50 points). Think ‘big picture’ (cultural,
environmental factors, etc.) when answering the question. The
deadline for submission is April 18th through Turnitin. Paper
should be at least 4 pages, double-spaced; more detailed
answers are preferred so don’t feel limited by a page count.
2. Choose one of the following failed brand extensions that have
been marketed or positioned poorly in the past. Create a new
strategy to revitalize the marketing of this product to the same
target market or an alternative one. Elements of target
marketing,
repositioning, product management, promotion, distribution,
and
price need to be addressed.
Cosmopolitan yogurt
Bic underwear
Diet Coke Plus
BenGay aspirin
Coors Rocky Mountain Spring water
Cheetos lip balm
Please make sure to use Critical Thinking Rubric below as a
guide for your submission.

2. Not Proficient Some Proficiency Proficient Highly Proficient
Points Received
Identified &
Explained
Issues
Fails to identify,
summarize, or explain
the main problem or
question, or represents
the issues inaccurately
or inappropriately.
Identifies main issues
but does not
summarize or explain
them clearly or

3. sufficiently.
Successfully identifies
and summarizes the
main issues, but does
not explain why/how
they are problems or
create questions.
Clearly identifies and
summarizes main issues and
successfully explains why/how
they are problems or questions
and identifies embedded or
implicit issues, addressing their
relationship to each other.
Recognizes
Stakeholders
& Contexts
Fails to accurately
identify and explain any
empirical or theoretical
context for the issues or
presents problems as
having no connections
to other conditions or

4. contexts.
Shows some general
understanding of the
influences of
empirical and
theoretical contexts
on stakeholders, but
does not identify any
specific ones
relevant to situation
at hand.
Correctly identified all
the empirical and
most of the
theoretical contexts
relevant to all the
main stakeholders in
the situation.
Not only correctly identifies all
the empirical and theoretical
contexts relevant to all the main
stakeholders, but also finds
minor stakeholders and contexts
and shows the tension or

5. conflicts of interests among
them.
Takes
Intellectual
Risks
Stays strictly within the
guidelines of the
assignment.
Considers new
directions or
approaches without
going beyond the
guidelines of the
assignment.
Incorporates new
directions or

6. approaches to the
assignment in the
final product.
Actively seeks out and follows
through on untested and
potentially risky directions or
approaches to the assignment in
the final product.
Evaluates
Assumptions
Fails to identify and
evaluate any of the
important assumptions
behind the claims and
recommendations
made.
Identifies some of
the most important
assumptions, but

7. does not evaluate
them for plausibility
or clarity.
Identifies and
evaluates all the
important
assumptions, but not
the ones deeper in
the background—the
more abstract ones.
Not only identifies and evaluates
all the important assumptions,
but also some of the more
hidden, more abstract ones.
Innovative
Thinking
Merely restates existing
ideas.
Experiments with

8. creating a novel or
unique idea, format,
or product.
Actually creates a
novel or unique idea,
identifies a new void,
or proposes a new
product.
Extends a novel or unique idea,
question, format, or product to
create new knowledge or
knowledge that crosses
boundaries.
This dissertation report presents an efficient photovoltaic (PV)

9. generation integrated with multilevel inverter to ensure
regulated power at user end. Perturb and observe (PO) algorithm
based maximum power point tracking (MPPT) has been utilized
to track maximum power for PV applications. However in PV
based power generation, control problems arise due to large
variation of irradiance round the clock. This problem can be
overcome by hybrid PV generation system, i.e., application of
secondary power source as battery and fuel cell integrated with
PV generation unit.
In this dissertation report performance analysis of standalone
hybrid PV, fuel cell and storage battery generation system has
been done. The modeling of PV array has been done considering
the temperature and sun's irradiance. A MPPT technique has
been implemented to track peak power to maximize the
generated energy. For this PO algorithm has been used due to
its simplicity and robustness. The DC/DC converter, as an
integral part of MPPT system, has also been designed. Boost
converters using proportional controller (PI) have been designed
for PV generation to boost voltage up to 400V. Further this PV
system is integrated with fuel cell and battery storage to form a
hybrid generation system. The DC output of standalone hybrid
PV-SOFC-Battery generation system is inverted by a single-
phase multilevel converter. This output of developed standalone
hybrid PV-SOFC-Battery generation system is used to supply
the single-phase load.
The results have been verified with MATLAB/Simulink for
different load applications. The simulation results for PVA,
SOFC, MPPT, buck converter, boost converter and single -phase
inverter has also been verified
Description Rating
Short circuit current ( SC I ) 5 Amp

10. Open circuit voltage ( OC V ) 45.33 Volt
Current at MPP ( m I ) 4.91 Amp
Voltage at MPP ( m V ) 80.61 Volt
Maximum Power ( m P ) 395.79 Watt
Design Parameters of SOFC
The above table shows the different parameters of SOFC used in
the dissertation work. These ratings have been used in the final
modeling.
Absolute temperature 1273 K
Initial current 100 A
Faraday’s constant 96.487e6 C/kmol K
Universal gas constant 8314 j/kmol K
Number of cell in series 450
Maximum fuel utilization 0.9
Minimum fuel utilization 0.8
Optimal fuel utilization 0.85
Value of molar constant for hydrogen 8.43e-4 Kmol/s
Value of molar constant for water 2.81e-4 Kmol/s
Value of molar constant for oxygen 2.52e-3 Kmol/s
Response time for hydrogen flow 26.1 S
Response time for water flow 78.3 S
Response time for oxygen flow 2.91 S
Ohmic losses per cell 3.281e-004 Ohm
Electrical Response time .8 S
Fuel processer response time 5 S