Prepare a 2-3 page paper that assesses the following: Image vs. service marketing The “product” being marketed (e.g. good, service, idea, organization) The medium being used (e.g. newspaper, magazine, radio, television, billboard, internet) The placement of the promotional piece (e.g. location in newspaper, time of day for radio spot, cable –vs. network television) The apparent target market The ultimate objective (e.g. improve image, attract new business, increase sales volume) ...

1. Prepare a 2-3 page paper that assesses the following:
Image vs. service marketing
The “product” being marketed (e.g. good, service, idea,
organization)
The medium being used (e.g. newspaper, magazine, radio,
television, billboard, internet)
The placement of the promotional piece (e.g. location in
newspaper, time of day for radio spot, cable –vs. network
television)
The apparent target market
The ultimate objective (e.g. improve image, attract new
business, increase sales volume)