My thinking in 30 slides. Worth a while.

1. LEODICAPRIO,
have in common?
what does
JORDANBELFORT
ANDMYSELF

2. WEBELIEVE...

3. AVERAGEF*CKINGSUCKS

4. BECAUSEIT’SNOTONLYHOLDINGYOUBACK

5. AVERAGEis your comfort zone

6. DOESITMATTER

7. – JordanBelfort
The only thing
standing between
you and your goal is
the bullsh*t story
you keep telling
yourself as to why
you can't achieve it

8. Let’s beat average

9. Principles that help
me to beat averageand
challenge the statusquo

10. IBELIEVE...–TomiSirén

11. Start looking at things fundamentally from different
perspective to draw insights that matter.
1

12. Usually the simplest acts of creativity
are the most genious ones. Keep it simple!
2

13. Be curious, challenge, and ask why.
Why would anybody care? Why would they share?
3

14. People will always love a good storyteller
– whether the bonfire is real or digital.
4

15. Seek for disruptive
approach to stand out from the crowd.
5

16. As long as you make people feel
something. You have made a difference.
6

17. Create content that genuinely interests people.
Only then you can expect any engagement.
7

18. Be a modern day conductor who can
orchestrate complex consumer & touch point journeys.
8

19. Innovate by constantly searching new
ways of utilizing existing platforms and medias.
9

20. MOSTIMPORTANTLY

21. Surround yourself with people who drive from
passionto raise the bar of average.
10

22. Makes sense,
doesn’t it?

23. as for myself
I’mcurrently working asa
strategist at Carat,
partofDentsuAegisNetwork

24. @Carat, Ico-operateonadailybasis
therewherethemagichappens
Carat
Media
Agency
Irokeesi
Experiential
Marketing
Agency
Isobar
Digital
Creative
Agency

25. Thishas helped meto
develop a mindset beyond
traditional media planning &strategy…

26. media+creative+experience

27. I’vehadthepleasureworkingwithas
BRANDS
someof theawesome
strategic planning lead

29. Thank you.

30. If you liked the slides, thinking or the movie,
and want to talk more, you can reach me at
ps.
||linkedin.com/in/tomisiren tomi.siren@gmail.com