How insurance agencies are using Facebook

1. Got Social Media? Join us for the 2nd part of our webinar series: How Insurance Agencies are using Facebook

2. How insurance agencies are using Facebook to: Communicate – Educate– Celebrate – Participate

3. Creating and using aBusiness Page:- Adding “Landing” Pages- Welcome page - Contact us - Request a Quote - Assigning Admins - How to post status, pics, and videos - Creating an Event

4. Understanding Facebook “Insights”

5. Facebook Advertising:- Creating a Facebook ad - Targeting- Geography - Occupation - Interests - Education - Fans - Friends of Fans

6. About Our Presenter, Kevin DorganKevin began his insurance career in 1985 shortly after graduating from the University of Maryland. To say he has had a diverse insurance career would be an understatement. Kevin has been an agent, P&C underwriter, service center manager, life underwriting manager, and then found his niche in technology where he served as a Technology Project Director for one of the country’s largest Insurance companies.In 2006 Kevin stepped into the world of technology consulting and has worked with hundreds of insurance agents across the country on a variety of technology solutions. “My background in the various business aspects of insurance provided me the knowledge to understand how technology can be used to improve the operations of an insurance agency. Several years ago I saw this social media freight train coming and decided to get on board (rather than get run over!). And just like technology utilization, effective use of social media can improve your agency. Of course the question is “how?”. The most basic value of social media is that it personalizes your business. For the first time ever, the outside world can look into your business. And when they do, what do they see? In this two part webinar series I will show you how to get started in social media and provide real-life examples of insurance agencies capitalizing on social media.”

7. Understanding and Utilizing Social Media in Your Insurance Agency - Part 2 Tuesday, September 27, 12:00 PM -1:00 PM EDT Click Here to Register for Part Two Contact Kevin: www.kevindorgan.com www.facebook.com/kevindorganconsulting kevin@dorganconsulting.com 614-285-5240