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Keidra Chaney
Keidra Chaney
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Web Analytics for Non-Profits ,[object Object]
Outline ,[object Object],[object Object],[object Object],[object Object]
My Web Analytics Journey ,[object Object],[object Object],[object Object],[object Object],[object Object]
My Web Analytics Journey ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web Analytics: Why Should You Care ,[object Object],[object Object],[object Object],[object Object]
What Web Analytics won’t do: ,[object Object],[object Object],[object Object]
Cool Things You Can Find Out Using Web Analytics ,[object Object],[object Object],[object Object],[object Object]
Google Analytics Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Planning a Web Analytics Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics and your site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Metrics and your site: Example
Metrics and your site: Conversions
Metrics and your site: Reports Track trends : Set up an Excel spreadsheet, start tracking your key metrics month over month or week over week/month over month for shorter campaigns. Google Analytics/Excel plugins to use: Tatvic, Excellent Analytics, Greasemonkey (for social media metrics)
Google Analytics Fun Tool! ,[object Object]
Going Further: Testing and Tagging ,[object Object],[object Object],[object Object],[object Object]
Your Web Analytics Journey!! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Your Web Analytics Journey! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thanks! [email_address] @kdc

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Twf analytics101net2chi

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  • 11. Metrics and your site: Example
  • 12. Metrics and your site: Conversions
  • 13. Metrics and your site: Reports Track trends : Set up an Excel spreadsheet, start tracking your key metrics month over month or week over week/month over month for shorter campaigns. Google Analytics/Excel plugins to use: Tatvic, Excellent Analytics, Greasemonkey (for social media metrics)
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