1. Sound Direction and Leadership
Welcome to Telestar
Telestar Capabilities Summary
Brand Position Core Products and Services Competitive Differentiation
Cincinnati, OH
888 878 2768 06 30 11
1
www.telestarmedia.com Prepared for You

2. Telestar MediaTelestar
Welcome to Capabilities Summary
Discussion Guide
June 2, 2011
Telestar Position and Organization Overview
Core Products
Competitive Advantages
Field Marketing Tools and Resources
Your Needs and Current Situation
Discuss Partnership Opportunities
2

3. Telestar MediaTelestar
Welcome to Core Belief
“More will be accomplished, and better, and with more ease
If everyone does what they are best fitted to do, and nothing else.”
Plato
3

4. Our Competitive Position
Brand Position
Telestar Media provides straightforward field marketing
services and support to brands with immediate
promotional needs in multiple markets.
Core Product
• Planning and Placement of Promotional Media
Promotional Print
Cooperative and Shared Mail Newspaper Programs
Solo Mail Advantage™ Insert Production
Broadcast
Field Marketing Products and Services
Core Customer
Corporate marketing teams, franchise organizations, dealer groups and coops.
By definition, brands with individual and immediate promotional needs.
Competitive Differences
• Strategic Planning Guidance included with placement.
• Market versioning to existing creative included with placement.
• No Contracts or Retainers tied to Term, Spend or Exclusivity.
“Sound direction and leadership.” 4

5. Sound Direction and Leadership
Welcome to Telestar
Organizational Kevin Slattery
Structure President
O 513 699 3301
Lead & kslattery@telestarmedia.com
Develop
Account Kerry McKiernan
Operations Services Vice President & General Manager
O 513 699 3309
kmckiernan@telestarmedia.com
Field Media
Terri Wolke
Marketing Planning Sr. Manager / Operations
ADvantage™ O 513 699 3305
twolke@telestarmedia.com
Creative
Services Deborah Chambless
Account Manager / Development Team
O 513 699 3303
dchambless@telestarmedia.com
Relevant Partnerships
Customers Vendor Partners Amy Morris
Account Coordinator
O 513 699 3318
amorris@telestarmedia.com
Sheila Johnson
Field Marketing Manager
O 513 699 3319
sjohnson@telestarmedia.com
Susan Pohlenz
Creative Services Manager
O 513 699 3306
spohlenz@telestarmedia.com 5

6. Core Products and Services
Welcome to Telestar
Core Products
Promotional Print
Cooperative, Shared and Solo for Acquisition & Retention
Broadcast Planning and Placement
Local Marketing Solutions
In order for Telestar to proceed with cost estimates for any
specific advertiser, certain vendor protocols for account approval must be
followed along with the completion of the appropriate paperwork.
Advertisers currently under contract with Telestar partners must be addressed
on an individual basis. Those instances are addressed on a case by case basis
and are generally resolved quickly when we all keep the best interest of the
advertiser as the priority.
All rates are estimated at time of request. Pricing may change at anytime and
varies by advertiser. Postage is estimated and would need to be confirmed
prior to order. Postage must be paid in advance. Call your Telestar account
6
manager for current pricing and postage rates on this product.

7. Promotionalto Telestar
Welcome Print Media Cooperative & Shared Print Media
National Solutions
Lower Cost Per Impression
Limited Zoning. Advanced Planning Required
Smart Source® & RedPlum® FSI Covers
Customer National Covers on Newspaper Coop FSI Magazines
Inventory: Monthly Cover Positions driven by aggregation
Acquisition Strength: Low cost, high impact impression. Fits demo well.
Weaknesses: Surcharges. Lead times.
Products Full Color High Gloss. 7 1/3” x 10 ½”
Regional Solutions
More Flexibility in Planning and Targeting
Aggregated on a Per Event Basis Local Solutions
RedPlum® Shared Mail Wrap Covers Planned for Specific Market Needs
Covers on National Shared Mail Wrap
Total Distribution: 67+ Million HH Weekly
Covers: 4 Positions. Zones offered in most DMA’s.
9.75” x 11.75” Oversized Inserts Valpak®
Full Color Inserts via Direct Mail and Newspaper Cooperative Direct Mail Envelope
Strengths: Very versatile. Targetable. Large Format Total Distribution: 45+ Million HH
Weaknesses: Higher costs per impression. Distributed Monthly into 120+ DMA’s
Full Color High Gloss. Double Sided. “Perfect” Size 7
Full Color High Gloss. Multiple Formats

8. Promotionalto Telestar
Welcome Print Media Solo Mail Products
Thanks Oversized Solo Mail Solutions
Sorry Postcards
Telestar can manage the
Remember customer database to
Refer fulfill a variety of
marketing initiatives.
Acquisition
Lapsed Customer
Loyal Customer
Seasonal Reminders
Nearest Neighbor and
New Mover
Customer Surveys
Gift Card Mailers
Base Product Pricing
Full Color Postcards
4/4 C1S
Targeted Data
Print / Process / Mail
$0.40 Cents Each
5 ½” x 11” Oversized Postcard
$0.62 Cents Each
Gift Card and Full Color Mailer
8

9. Telestar Core Product Detail
Welcome to Telestar Advantage™ Products
ADvantage™ Products
With Telestar ADvantage™ Products, we do the aggregating so you don’t
have to. A variety of commonly used Field Marketing products including
inserts and postcards are produced regularly as part of a ganged print run.
The advantage (no pun intended) to single locations is that they get the cost
efficiencies of being a part of a large print run without having to over
produce or find brand partners themselves.
Single Oversized
Sheet Inserts Postcards
Rate Estimates* 100m CPM Rate Estimates* 5m Piece
Print Production (60#) $ 19.02 Print, Process, Data, Postage* $ 0.40
10 ½” x 11” Oversized, Full Color, Double Sided Inserts 5 ½” x 11” Oversized, Full Color, Double Sided
60# or 50# Groundwood Coated Both Sides with Bleed 10 Pt. Stock Coated One Side with Bleed 9
Produced twice per month. Freight Included Postage Estimated. Data pricing based on targeted list.

10. Core Products Telestar
Welcome to Broadcast Planning & Placement
Local Broadcast Media Services
Planning and Placement of TV, Cable and Radio
Using Smart Plus® technology and current Nielsen and Arbitron data, Telestar provides
leadership, direction, strategy and full service placement options for broadcast media.
Partnership structures are designed to meet the need, budget and personnel of the brand.
Technology and Management
Smart Plus® Operating System
Reach & Frequency Reporting
Post Analysis
Full Service Planning, Placement and Reconciliation.
Data Sources
Nielsen TV Ratings
Arbitron Radio Ratings
National Qualitative
Media Audit Scarborough
Fee Structure
Fee structures are customized to the needs and budget
of the advertiser.
10

11. Core Products Telestar
Welcome to Broadcast Planning & Placement
Strategic Planning & Analysis
with Smart Plus® Technology
11

12. Core Products Telestar
Welcome to Local Marketing Products & Solutions
12

13. Welcome toto Telestar
Welcome Telestar Media Rate Structures
Commission
Free
Rates
Pricing Philosophy & Rate Structures
No contracts tied to term, exclusivity or fee.
“If we do something good for you today…you’ll call us
back tomorrow. If we don’t, you shouldn’t”.
Our job is to negotiate pricing at or below what can be
bought locally under comparable conditions.
Net pricing is guaranteed at time of purchase and includes
all administrative, planning and production fees as added
value.
Rates vary by advertiser and are based on budget, timing and
data requirements.
Terms available.
13

14. Competitiveto Telestar
Welcome Advantages
Competitive Advantages
Contractual Freedom
Local Market Planning Guidance Included with Placement
Production to Existing Assets Included with Placement
“We cannot direct the wind,
but we can adjust the sails” - Bertha Calloway 14
No contracts tied to term, frequency or exclusivity.

15. Competitiveto Telestar
Welcome Advantages Local Market Planning Guidance
Core Customer Analysis
Any Advertiser
Added
Value
Demographic and qualitative profiling will be
used to help us understand the brand.
15
Similar profiles can be built for any market.

16. Competitiveto Telestar
Welcome Advantages Local Market Planning Guidance
Mirror Target
Anytown USA
A 35-54
$50K HHI
$250K HHV
Core Customer / Prospect Mapping
Any Advertising
Anytown, USA
Local trade area is mapped to
carrier route level based on
penetration of mirror prospects.
Product available through
Telestar ADvantage™ Team
16

17. Competitiveto Telestar
Welcome Advantages Production Versioning to Existing Creative
Single Sheets
Versioning to
existing creative
to local market
level is included
with media
placement.
Shared Mail Envelopes
Magazines
Added
Value
17

18. Field Marketing Tools & Resources
Welcome to Telestar
Field Marketing Tools and Resources
On Line Ad Builder
Call Tracking Services
Local Store Marketing Tools and Products
“Tell me and I forget. Teach me and I remember. Involve me and I18
learn.”
- Ben Franklin

19. Field Marketing Tools & Resources
Welcome to Telestar On Line Ad Builder
On-Line Ad Builder
Telestar Express™ offers advertisers
web based access to template artwork
to create and customize local market
print products.
Save Time
Save Money
Protect and Strengthen the Brand
Improve Efficiency
19

20. Field Marketing Tools & Resources
Welcome to Telestar On Line Ad Builder
LSM Engagement & Management
All local marketing requests are
collected via web based request
portal.
Requests are evaluated weekly.
As needed follow-up to leadership
for approval.
Approved programs executed
consistently against brand
guidelines / standards.
Collateral package designed to
promote program and engage
potential partners.
20

21. Field Marketing Tools & Resources
Welcome to Telestar Call Tracking Services
Call Tracking provided by Telestar Media, uses trackable phone
number technology to track leads and provide
key customer insights to advertisers.
Web based product allows for real time tracking and
reporting on media effectiveness.
Plus
Voice and Email Blasts
Landing Pages and Micro Sites
Contesting, Sweepstakes and Promotion 21

22. Field Marketing Tools & Resources
Welcome to Telestar Customer Loyalty & Database Solutions
Customer Loyalty / Fan Program
Customer Loyalty / Fan program
set up through web portal for
data collection and CRM
messaging.
Data collected and managed
weekly and merged with existing
database with all key contact
info.
CRM programs set up for
Direct Mail
Text
Email
Social Media
Say Thanks, Sorry, Remember and
Hello.
22

23. Sound Direction and Leadership
Welcome to Telestar
We approach your business as if it were our own, offering
direction, leadership and accountability in a
straightforward, experienced process.
We’re trusted because we’ve proven we can be, offering
unique and relevant category experience with a
willingness to do whatever is asked at a fair price.
The bottom line is the bottom line.
Questions, Comments, Feedback
Deb Chambless
Telestar Media
Account Manager
O 513 699 3303
dchambless@telestarmedia.com
23
www.telestarmedia.com