Badgers Give Back Presentation, May 2014
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A brief overview of UW Athletics' Badgers Give Program
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Badgers Give Back Presentation, May 2014
- 1. UW ATHLETICS COMMUNITY RELATIONS Badgers Give Back All Coaches Meeting May 6, 2014 Kayla Gross Community Relations Coordinator
- 2. UW ATHLETICS COMMUNITY RELATIONS Unveiled to public September 2012 Three Goals: •Ensure compliance with NCAA regulations •Increase publicity •Streamline request process and documentation Program Creation:
- 3. UW ATHLETICS COMMUNITY RELATIONS First Year Outcomes: 263% increase in appearances Student-athletes made 145 appearances in Madison community 198% increase in appearance requests 179 requests received for a student-athlete(s) appearance 79% increase in hours volunteered by UW student-athletes UW student-athletes volunteered more than 4,185 hours 450% increase in publicity of outreach efforts
- 4. UW ATHLETICS COMMUNITY RELATIONS First Year Challenges: Lack of cohesion •Too much variety in appearances, difficult to tell cohesive outreach story Not enough appearances to fill student-athlete demand Appearances did not align with student-athletes’ schedules
- 5. UW ATHLETICS COMMUNITY RELATIONS Badgers Give Back Platform: Education: The Badgers are committed to promoting learning and academic achievement amongst the students of Wisconsin, with an emphasis on literacy. Mentorship: We are committed to developing the next generation of leaders by supporting programs that foster the development of character and life-skills. Helping Hand: We strive to provide experiences for children and families that provide and strength and joy in a time of crisis or illness. Health & Wellness: UW Athletics supports any effort that encourages physical fitness and nutrition.
- 6. UW ATHLETICS COMMUNITY RELATIONS Badgers Give Back Programs: Education: Bookin’ It With Bucky Mentorship: Chin’s Up Mentoring Program, Adopt-A-Player Program Helping Hand: American Family Children’s Hospital- Caleb’s Pitch Health & Wellness: WiscFit
- 7. UW ATHLETICS COMMUNITY RELATIONS Year Two Growth: 70% increase in appearances Student-athletes made 246 appearances in Madison community 36% increase in appearance requests 244 requests received for a student-athlete(s) appearance 79% increase in hours volunteered by UW student-athletes UW student-athletes volunteered more than 7,500 hours 47% increase in publicity of outreach efforts *on UWBadgers.com alone. Does not include earned media
- 8. UW ATHLETICS COMMUNITY RELATIONS Numbers Recap: Year One Year Two Appearances 145 246 Requests 179 244 Hours Volunteered 4,185 7,500+ Increase in Publicity 450% 47%
- 9. UW ATHLETICS COMMUNITY RELATIONS Publicity:
- 10. UW ATHLETICS COMMUNITY RELATIONS Badgers Give Back Staff: Kayla Gross Volunteer Undergraduate Interns: “Assistants” (3): Interns (4): • Assist with football, men’s and women’s basketball, men’s and women’s hockey, and volleyball appearances • Serve as primary contact for all other sports • Run outreach programs • Transport student-athletes to-and-from appearances • Assist with outreach publicity • Lexi Mueller-- Scheduling
- 11. UW ATHLETICS COMMUNITY RELATIONS Appearance Request Process: www.UWBadgers.com/BadgersGiveBac k
- 12. UW ATHLETICS COMMUNITY RELATIONS Student-Athlete Involvement: Student-athletes are notified of upcoming volunteer opportunities WEEKLY via email. To sign up, they simply click on link under the appearance information and input their name and sport
- 13. UW ATHLETICS COMMUNITY RELATIONS Transportation: A member of the community relations staff will contact the student-athletes with a departure time and will transport them to and from all appearances