The office grapevineandmanagement communicationN

1. WELCOME TO
MY
PRESENTATION

2. FACULTY OF BUSINESS STUDY (BBA)
BUSINESS COMMUNICATION (MKT 109)
PRESENTED BY:
HABIBA AKTER MITU
(1714)
BATCH: 4th
PRESENTED FOR :
NIGAR SULTANA
ASSISTANT PROFESSOR
DEPARTMENT OF MARKETING
JAHANGIRNAGAR UNIVERSITY
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4. Definition:
• Grapevine  unstructured & informal
network founded on social relationship
rather than organizational
(Nancy Borkowski, 2010)
• An informal chat between people,
seen as a network through which the
information is reliably spread.
(Mc Shane & Van Glinow, 2003)
• It transmit info very rapidly in all directions
(Newstrom & Davis, 1993)
Office communication
commercial
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5. Types of grapevine chains
E
Y
D
C
G
F
H
B
C
H
G
I
K
F
Gossip
C
B
J
X
D
J
A
B
B
A
Single strand
K
J
A
D
E
I
I
D
C
Cluster
F
A
Probability
(J.W Newstrom & K. Davis,
1993, Organizational
behavior: human behavior
at work, 9th ed., p.445)

6. TYPES OF GRAPEVINE CHAINS
Single
strand
chains
 It flow is like a
chain
i.e : ‘A’ tells
something to ‘B’
who tells the same
thing to ‘C’ and so
on.
 The longer the
strand the more
distortion and
filtering effects.
Gossip
chain
 This chain
passes a message
regarding a ‘noton-job’ nature.
 Generally
considered to be
slow in passing the
information
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7. Probability chain
•Information may move from anybody to anybody
•This chain is found when the
information somewhat interesting
but not really significant.
•Only some people in the organization
will get to know the information
Cluster chain
•Individuals communicates with
only those individuals he/she trust.
•Most informal communication flows
through this chain
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8. Grapevine
channels
carry
information
rapidly.
The
grapevine is
a
supplement
ADVANTAGES
Serves as an
emotional
supportive
value
Creates a
sense of
unity among
the
employees
Feedback
obtained is
quick
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9. How to deal with grapevine ?
• Managers should find out about what
and why that information is being
communicated
• Managers should provide accurate
infromation
• False info in the grapevine should be
corrected by the manager
 e.g : call for a meeting
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10. Conclusion
• The organization should not eliminate the
grapevine communication because it can
help the employees in doing their work.
• The grapevine communication among the
employees and employers can not be
stopped even though the upper level of
management put an effort on it.
• There are several ways on how to deal with
grapevine communication and next it can be
use as a medium channel between the
employer and employee in the organization.
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11. References :
• Ronald R. Sim (2002). Managing organizational behavior.
United States: Greenwood Publishing Group.
• Nancy borkowski (2010). Organizational behavior in health
care, 2nd edition. United States: Jones & Bartlett Publishers.
• Fred C. Lunenburg, & Allan C. Ornstein (2007).
Educational administration: concepts and practices, 5th
edition . Belmont: Thomson Books/Cole.
• J.W Newstrom & K. Davis (1993). Organizational behavior:
human behavior at work, 9th edition. New York: McGrawHill Book Company.
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