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I3 presentation john mowbray

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This is a presentation of interview findings which forms part of my PhD project, about how young people engage with their networks and use social media during job search to acquire information. The study was informed by Tom Wilson's model of information seeking (1981), and also included the use of the "name generator" approach to gather ego-net data. This facilitated the creation of ego-net visuals (or job search information networks), which were then analysed to understand the behaviours associated with networking during job search from a young persons perspective. It also provided evidence of how information acquired from people and organisations, both offline and via social media, can improve the quality of job search via access to higher levels of social capital.

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I3 presentation john mowbray

  1. 1. Job search information behaviours: an ego-net study of networking and social media use amongst young jobseekers Presented by: John Mowbray Co authors: Professor Hazel Hall, Professor Robert Raeside, and Dr Peter Robertson Centre for Social Informatics, Edinburgh Napier University i3 information: interactions and impact conference, Robert Gordon University, Aberdeen, 27-30 June 2017 Tweet: @jmowb_napier Email: j.mowbray@napier.ac.uk Web: www.johnmowbray.org 1
  2. 2. Background 2
  3. 3. In the UK… » 31% find their jobs through a network contact » 61% use social media during the job search » 79% of employers have a social media presence 3
  4. 4. Literature Review 4
  5. 5. The key concepts are… » Social networks » Social capital » Job search networking » Social media adoption 5
  6. 6. Research questions… • What are the key offline networking behaviours employed by young jobseekers during the job search process? • How do social media tools support the networking behaviours of young jobseekers during the job search process? 6
  7. 7. Methodology 7
  8. 8. Three-stage exploratory design Qualitative (interviews, focus group) Quantitative (survey questionnaire) Qualitative (focus group) “...identify important variables to study quantitatively (...) or to explore a phenomenon in-depth and measure its prevalence (Cresswell & Clark, 2006, p.59)”. 8
  9. 9. Interviews were… » Underpinned by Wilson’s information-seeking model » Partly semi-structured, but also… » …used ego-net approach to understand job search networking 9
  10. 10. Framework 10 Job search networking Adapted from Wilson’s 1981 information-seeking behaviour model (1999, p.252)
  11. 11. Ego-net data gathered by… » Name generator approach » Asking about people & organisations who provide job search information » Further probing questions i.e. What, How, When? 11
  12. 12. 12 Qualitative data… » Was analysed using content analysis » Networking data also quantified and used to create ego-net visuals » Ego-net visuals called “Job search information networks”
  13. 13. Names Age Sex Location Education Status Ashley 17 Female Edinburgh No qualifications Unemployed Craig 17 Male Edinburgh No qualifications Unemployed Michael 17 Male Moray National 4 Unemployed Ross 19 Male Fife Higher National Diploma Full-time student Steve 20 Male Fife Higher National Diploma Full-time student Simon 23 Male Renfrewshire MSc Employed Suzanne 24 Female Glasgow MSc Employed Sample 13
  14. 14. Names Age Sex Location Education Status Ashley 17 Female Edinburgh No qualifications Unemployed Craig 17 Male Edinburgh No qualifications Unemployed Michael 17 Male Moray National 4 Unemployed Ross 19 Male Fife Higher National Diploma Full-time student Steve 20 Male Fife Higher National Diploma Full-time student Simon 23 Male Renfrewshire MSc Employed Suzanne 24 Female Glasgow MSc Employed Sample 14
  15. 15. Results: Ross 15
  16. 16. 16 Ross in context… » HND student planning university next year » Job searched daily » Wanted internship in industry or “back-up” summer job If you don’t have experience you will struggle to get a job in the software industry
  17. 17. 17 Blue = social media Red = offline = both = formal contact = informal contact = formal & informal = jobseeker = passive info = active info
  18. 18. 18 Ross acquired information about… » Practical skills (15) » Industry and job roles (19) » Contacts and leads (2) » Job opportunities (16) I feel like it’s continuous. If you go on Twitter or Facebook, you see a post that might interest you.
  19. 19. Results: Steve 19
  20. 20. 20 Steve in context… » HND student planning university next year » Job “every so often” » Wanted summer job I’m pretty good for money. I get student loans. But it would be ideal to make my own money. That’s more secure
  21. 21. 21 Blue = social media Red = offline = formal contact = informal contact = jobseeker = passive info
  22. 22. 22 Steve acquired information about… » Practical skills (1) » Industry and job roles (3) » Job opportunities (3) There’s been a few times I’ve been scrolling past and there are basic entry level jobs for games design
  23. 23. Results: Barriers 23
  24. 24. 24 I didn’t even think about using social media until they mentioned it I don’t know what to do when you don’t know anyone. I don’t get the internet unless I’m here. So I don’t get to go on anything social barrier situational barrier intrapersonal barrier
  25. 25. Discussion 25
  26. 26. 26 Context of information need » Situational context (proximity of contacts) directs networking behaviours » Therefore social capital accessed is largely ascribed in nature (e.g. family contacts) » Intrapersonal factors (e.g. motivation) also have key bearing on job search networking
  27. 27. Information behaviour (i.e. job search networking) » Includes active and passive modes of search/acquisition » Often sporadic and unplanned » Multiple information types which potentially impact job search quality throughout process 27
  28. 28. 28 Information behaviour (the role of social media) » Have a potentially profound informational impact where appropriated for networking » Aids the development/use of weak ties » Can provide access to higher level of (informational) social capital 28
  29. 29. 29 Conclusion » Networking is an important information behaviour during job search, potentially impacting its quality » Active job search networking varies substantially, mediated by contextual factors and a variety of additional barriers » Social media has the potential to provide access to a larger network of weak ties and (informational) social capital
  30. 30. Thank you for listening! 30
  31. 31. 31 Adecco Group. (2014) #Socialrecruiting a global study: Job search, digital reputation, and HR practices in the social media age. Retrieved from http://www.adecco.com/en-US/Industry-Insights/Documents/social-recruiting/adecco-global-social-recruiting-survey-global-report.pdf (Archived by WebCite® at http://www.webcitation.org/6jzwWZK2u) Burt, R. S. (2009). Structural holes: The social structure of competition. Harvard University Press. Franzen, A., & Hangartner, D. (2006). Social networks and labour market outcomes: The non-monetary benefits of social capital. European Sociological Review, 22(4), 353-368. Granovetter, M. S. (1973). The strength of weak ties. American journal of sociology, 1360-1380. Granovetter, M. (1974). Getting a job. Cambridge, MA: Harvard University Press. Kramarz, F., & Skans, O. N. (2014). When strong ties are strong: Networks and youth labour market entry. The Review of Economic Studies, 81(3), 1164-1200. Smith, S. S. (2005). Don’t put my name on it: social capital activation and job‐finding assistance among the black urban poor. American Journal of Sociology, 111(1), 1-57. Verhaeghe, P.-P., Van der Bracht, K., & Van de Putte, B. (2015). Inequalities in social capital and their longitudinal effects on the labour market entry. Social Networks, 40, 174–184. Wanberg, C. R., Kanfer, R., & Banas, J. T. (2000). Predictors and outcomes of networking intensity among unemployed job seekers. Journal of Applied Psychology, 85(4), 491. Waters, R. (2016) Using social media in the recruitment process. Retrieved from https://www.robertwalters.co.uk/content/dam/robert- walters/country/united-kingdom/files/whitepapers/rw-social-media-whitepaper.pdf (Archived by WebCite® at http://www.webcitation.org/6rQpK0une) Wilson, T. D. (1981). On user studies and information needs. Journal of documentation, 37(1), 3-15. Wilson, T. D. (1997). Information behaviour: an interdisciplinary perspective. Information Processing & Management, 33(4), 551-572. Wolff, H. G., & Kim, S. (2012). The relationship between networking behaviors and the Big Five personality dimensions. Career Development International, 17(1), 43-66. References

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