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Social advertising types

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Kavita Antony
Kavita Antony
BusinessTechnology
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Social Advertising By Avinash Mathias M – 21 Kavita Mathews M – 03
Definition Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues
Purpose of social advertising • Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. • It is the use of advertising to inform the public about a social issue or to influence their behavior.
Expected effects of social advertising Social Marketing Sells a Behavior Change to a targeted Group of Individuals. •Accept a New Behavior •Reject a Potential Behavior •Modify a Current Behavior •Abandon an Old Behavior
Features • Non commercial • Aimed for societal benefit • Performed by Government, NGOs or big corporates. • Directly related to the attitude of the people • Use of big and popular people
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Social advertising types

  • 1. Social Advertising By Avinash Mathias M – 21 Kavita Mathews M – 03
  • 2. Definition Advertisements that promote a community's health and well being, such as programs that educate people about drugs, diseases and other social issues
  • 3. Purpose of social advertising • Social advertising can be part of a broader social media marketing strategy designed to connect with consumers. • It is the use of advertising to inform the public about a social issue or to influence their behavior.
  • 4. Expected effects of social advertising Social Marketing Sells a Behavior Change to a targeted Group of Individuals. •Accept a New Behavior •Reject a Potential Behavior •Modify a Current Behavior •Abandon an Old Behavior
  • 5. Features • Non commercial • Aimed for societal benefit • Performed by Government, NGOs or big corporates. • Directly related to the attitude of the people • Use of big and popular people