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Introduction

•
•
Stephan Dahl
Stephan Dahl
Economy & FinanceBusiness
1 of 15
MKT4025 Social & Health Marketing
How? ,[object Object],[object Object],[object Object]
Assessment Critical Literature Review (15%) Review of Campaign (25%) Your own campaign (60%) Informed by 7.4 17.12 28.4
Marketing ,[object Object],[object Object],[object Object]
Application of Marketing Principles ,[object Object],[object Object]
Social Marketing Expanded Definition ,[object Object]
Some confusion… Health Education Health Promotion ,[object Object],[object Object],[object Object],[object Object]
Marketing Target Audience Organisa- tion Wants/ Desires Supply I understand the consumer why they choose us What and How we help them achieve their goals I’m understood by the organisation They deliver: What I want Where I want it How I want it Voluntary Exchange
Health Education ,[object Object]
Health Promotion ,[object Object]
It’s in the family… Health Promotion Health Education Social Marketing
Do-gooders Organisation Let’s be good “ corporate citizens” Cause Related Marketing Corporate Social Responsibility Societal/ Sustainable Marketing It’s kind of social ,… but not really Social Marketing
Finally… PRESS RELEASE! Jupiter Media announced its “ Social Marketing” service, with which it aims to enable website owners to profit from social media. It’s what happens if you don’t keep up-to-date! It’s actually called Social Media Optimisation Social Media: Blogs, MicroBlogs, vWOM, Forums, Web 2.0
Next week… ,[object Object],[object Object],[object Object],[object Object]
 

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Introduction

  • 1. MKT4025 Social & Health Marketing
  • 2.
  • 3. Assessment Critical Literature Review (15%) Review of Campaign (25%) Your own campaign (60%) Informed by 7.4 17.12 28.4
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. Marketing Target Audience Organisa- tion Wants/ Desires Supply I understand the consumer why they choose us What and How we help them achieve their goals I’m understood by the organisation They deliver: What I want Where I want it How I want it Voluntary Exchange
  • 9.
  • 10.
  • 11. It’s in the family… Health Promotion Health Education Social Marketing
  • 12. Do-gooders Organisation Let’s be good “ corporate citizens” Cause Related Marketing Corporate Social Responsibility Societal/ Sustainable Marketing It’s kind of social ,… but not really Social Marketing
  • 13. Finally… PRESS RELEASE! Jupiter Media announced its “ Social Marketing” service, with which it aims to enable website owners to profit from social media. It’s what happens if you don’t keep up-to-date! It’s actually called Social Media Optimisation Social Media: Blogs, MicroBlogs, vWOM, Forums, Web 2.0
  • 14.
  • 15.