Title Moochies presentation

1. CONFIDENTIAL AND PROPRIETARY 1
adrian@moochies.com
To know where their children are and
know they are safe.
To have a mobile phone like adults
and be part of the connected world.

2. CONFIDENTIAL AND PROPRIETARY 2
Parents want to give mobile phones to their kids – BUT:
Moochies devices and apps made for kids
• Safety concerns over open contacts and potential bullying
• Age inappropriate concerns over open internet access and apps
• Unable to track phone usage – what? who? where?
• Guardian app gives parents control and visibility over phone functions
• Only age appropriate apps and internet access
• Tracking, friends' permissions, activity alerts built in

3. CONFIDENTIAL AND PROPRIETARY 3
SOURCES:
1. . AT&T Research; 2. NPD Group; 3. GSMA; 4. United Nations population division ; 5. Qualcomm; 6. Qualcomm; 7. Informark
Average age child given smart phone:
12 years old1
USA: Children without a mobile phone: 33 million2
EU: Children without a mobile phone: 64 million3
Worldwide: 1.2bn children without a mobile
phone4
Pinterest
Reddit
Snapchat
Facebook
Instagram
Facebook Messenger
Minecraft
Skype
Twitter
Tumblr
ooVoo
LinkedIn
Flickr
Kik
WeChat
YouTube
WhatsApp
Tinder
*with permission from parent or guardian

4. CONFIDENTIAL AND PROPRIETARY 4
October 2015 to December 2017
Single web channel- 27.5% conversion to sales
6,000 units made – 6,00 sold
$667,138 revenue for device sales
Facebook channel sales only

5. Hardware
Development
and Partners
CONFIDENTIAL AND PROPRIETARY 5
Telcos
Networks
and resellers
Marketing
Direct and
through partners
Branding
Own brand
and licensed
Distribution
Own channel
and partners
Software
Development
and partners

6. • Accurate tracking map
• Parent’s controlled contact list
• All device settings app controlled
CONFIDENTIAL AND PROPRIETARY 6
• Wrist phone pairs with guardian app
• 2 way calling, tracking and voice / text
messaging
• Built-in tracking and safe zones features
• Emergency call button
• Forced calling / answering

7. CONFIDENTIAL AND PROPRIETARY 7
Moochies will work on a diversity of
devices, offering kids and parents a
product ladder from 6 to 13 years old.
The core software that is at the heart of
the phones of the parents and kids’
devices will be extended and deepened.
To enrich users experience, increase
use, time investment and to extend and
diversify revenue streams the Moochies
app offering will expand.
Pocket
Money
School
Schedule
Hardware
Core Software
Apps
Wearables Handsets Tablets
Guardian
app
Boonoid OS
Launcher
Social Store

8. CONFIDENTIAL AND PROPRIETARY 8
Boonoid
OS Launcher
• Pre-installed amended Android OS
with permanently on launcher
• Allows pairing to guardian app to be
extended to handsets and tablets
• Allows massively extended app
offering and increased revenue
opportunities
• Paired with kids’ mobile device giving full
control and visibility of all functions
• Provides parent to kid communication,
but also parent to parent and school to
parent communication
• Gives large marketing opportunities
Boonoid
Guardian app

9. CONFIDENTIAL AND PROPRIETARY 9
Form factor, fun, functions
New Features
• Camera
• LTE
• Extended apps
• Voice recognition typing
• Accessorizable
Accessorizable
• Speakers• Toys • Fashion
• Appealing • High margin • Licensing
Connected devices
Apps
Social
School
Schedule
Games apps NFC
payment

10. CONFIDENTIAL AND PROPRIETARY 10
OEM
Partner
Device
Boonoid
Launcher OS /
Guardian app
Pre-installed
Moochies owned
apps
Social
Pocket Money
School Schedule
3rd party
Store
3rd Party apps
• Games
• Fitness
• Music
Connected devices
• Toys
• Fashion
• Music

11. CONFIDENTIAL AND PROPRIETARY 11
Safe social networking for kids
• Photo / video moments
• Time limited
• Friends and activity
updates
• Reminders for the day
– birthdays, events,
etc
• Text and emoji
• Group chat
Stories
Wall
Chat
Scrapbook
• A kids’ space for self
expression
• Fully customizable with links,
pictures, videos, drawings,
text, emoticons, and bought
content

12. CONFIDENTIAL AND PROPRIETARY 12
Store
• Edited play store offering
age appropriate apps
• Open to 3rd party
developers
• Parent controlled
pocket money app
• Both digital and real
world payments
Pocket
Money
• Connecting kids,
parents and schools
• Software tools given to
schools to encourage
adoption
School
Schedule

13. CONFIDENTIAL AND PROPRIETARY 13
GIZMOPAL – Verizon Network INFOMARK - South Korea
• SRP: $80
• Minimum $35 monthly fee
• Minimum 2 year contract
• $175 cancellation fee
• No international device
• Unwilling to sell to consumers
• Unwilling to manage distribution
channels
200,00 units sold 500,00 units sold
(over 2 years)
• No kid appeal to devices
• No marketing/wrong marketing
• Excessive barriers for parents purchase
• No mother / kid retail channels
• No product / market plan
• Revenue streams restricted

14. CONFIDENTIAL AND PROPRIETARY 14
Launcher
Luna Launcher
• Customized launcher with
apps pre-set by parents
• Customizable wallpaper for
kids
Problems
• Not visible through
guardian app
• No social media platform
• No proprietary default apps
Kids Social Media Kids Pocket Money Fintech
Why have other kids social media apps failed?
Legolife
• Lego characters based social
interaction
• Moderated emoji comments
Problems
• Not visible through guardian app
• Limited basic functionality
• Restricted to kids interested in
Lego
• No integrated onto a kid safe
launcher / OS
Osper
• App based pocket money for kids
with debit card
• Funds paid by parents through app
Problems
• Kids likely to lose or damage a debit
card
• Does not allow NFC payments
• Onerous for kids to enter card
details for micro and digital
payments
• Risk of fraud for cloned card details
• Difficult for kids to have a signature
Requirement to comply with Children’s Online Privacy Protection Act for under 13s:
• Requires parental consent: Difficult to obtain
• Requirement for parental visibility: Impossible to guarantee
Moochies solves this by the supervisory guardian app which gives full parental visibility and control, meaning full
compliance with COPPA.

15. CONFIDENTIAL AND PROPRIETARY 15
• Device Sales: $106 profit
• Network Income: $7 profit per user per month
Current revenue streams
Future revenue Streams
• Accessories: $8.38 profit
• Parental advertising
• In app micro purchasing
• NFC money commission
• 3rd party app fees

16. CONFIDENTIAL AND PROPRIETARY 16
Ryan O’NeillAdrian Lisle
Marcus Kilgour – Full time
CEO & Co-Founder
Product design | Branding
Marketing | Vision
Full time
Operations and Co-Founder
Global manufacturing
Logistics | Due Diligence
Full time
Head of software
12 years head of software
development or senior developer
Worked together 11 years
Kaue Garcia – Full time
Head of Customer Service
9 years as account manager at
Hewlett Packard and SPMJ
Public Relations

17. Adrian Lisle
adrian@moochies.com