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- 1. CONFIDENTIAL AND PROPRIETARY 1adrian@moochies.com To know where their children are and know they are safe. To have a mobile phone like adults and be part of the connected world.
- 2. CONFIDENTIAL AND PROPRIETARY 2 Parents want to give mobile phones to their kids – BUT: Moochies devices and apps made for kids • Safety concerns over open contacts and potential bullying • Age inappropriate concerns over open internet access and apps • Unable to track phone usage – what? who? where? • Guardian app gives parents control and visibility over phone functions • Only age appropriate apps and internet access • Tracking, friends' permissions, activity alerts built in
- 3. CONFIDENTIAL AND PROPRIETARY 3 SOURCES: 1. . AT&T Research; 2. NPD Group; 3. GSMA; 4. United Nations population division ; 5. Qualcomm; 6. Qualcomm; 7. Informark Average age child given smart phone: 12 years old1 USA: Children without a mobile phone: 33 million2 EU: Children without a mobile phone: 64 million3 Worldwide: 1.2bn children without a mobile phone4 Pinterest Reddit Snapchat Facebook Instagram Facebook Messenger Minecraft Skype Twitter Tumblr ooVoo LinkedIn Flickr Kik WeChat YouTube WhatsApp Tinder *with permission from parent or guardian
- 4. CONFIDENTIAL AND PROPRIETARY 4 Australia/UK October 2015 to March 2018 Single web channel- 27.5% conversion to sales 8,400 units made - 7,100 sold US$851,205 revenue for device sales US$23,931 network commission US$64,145 marketing spent (Distributed between PR campaign and Facebook Adverts)
- 6. • Accurate tracking map • Parent’s controlled contact list • All device settings app controlled CONFIDENTIAL AND PROPRIETARY 6 The Moochies Phone Watch pairs to a guardian app on an adult’s phone. This gives full control and visibility of all the activity of the phone watch.
- 9. NFC Facility • NFC chip in device • Credit card linked account on Guardian app • Allows child to spend money in the real world as well as in-app purchases • Monetary rewards linked to milestones • Spending limits and transaction ceilings set by guardian app • Use 3rd party technology to reduce development cost CONFIDENTIAL AND PROPRIETARY 9
- 10. Gamification Features • Fitness and activity levels are a major parental concern • Gamification fitness and activity through app features • Goals set by Guardian app, progress seen by parent and child • Can be linked to piggy bank function to give financial rewards CONFIDENTIAL AND PROPRIETARY 10
- 11. NETWORKING Kids Social Networking • Parent monitored buddy system • Network allows friends to share photos, messages and locations Parent to Parent Messaging • When kid's ‘buddy up’ and become friends, parents can contact other child's parents through the guardian app • Allows messaging, photo sharing etc School Schedule • Connect schools to kids and parents • Allows reminders, updates, newsletters, alarms, messaging and preferred non-use time CONFIDENTIAL AND PROPRIETARY 11
- 12. CONNECTED DEVICES Music Streaming Service • Bluetooth headphones and speaker gives kids the ability to listen to own music streamed from the watch Fashion Items • Sunglasses for wearable photography • Wearable connected clothing with programmable displays Connected Toys • Dolls and robots • Talking and singing character bands CONFIDENTIAL AND PROPRIETARY 12
- 13. • Sim enabled/ Network connected • Device paired to Guardian app • Allows instantaneous sharing of every photo and video taken to parent’s phone in automatically generated location based albums • Easy sharing of kid's pictures on social media wherever child is in the world • Self effects allows photo editing • Licensing opportunities and accessory purchases CONFIDENTIAL AND PROPRIETARY 13
- 14. CONFIDENTIAL AND PROPRIETARY 14 GIZMOPAL – Verizon Network INFOMARK - South Korea • SRP: $80 • Minimum $35 monthly fee • Minimum 2 year contract • $175 cancellation fee • Only calling and messaging • Expensive • Unwilling to sell to consumers • Unwilling to manage distribution channels • Only calling and messaging 200,00 units sold 500,00 units sold (over 2 years) • No kid appeal to devices • No marketing/wrong marketing • Excessive barriers for parents purchase • No mother / kid retail channels • No product / market plan • Revenue streams restricted
- 15. CONFIDENTIAL AND PROPRIETARY 15 Ryan O’NeillAdrian Lisle CEO & Co-Founder Product design | Branding Marketing | Vision Full time Operations and Co-Founder Global manufacturing Logistics | Due Diligence Full time Charles MeddMarcus Kilgour – Full time Head of software 12 years head of software development or senior developer Hardware developer 25 years of hardware, product and technical development Kaue Garcia – Full time Head of Customer Service 9 years as account manager at Hewlett Packard and SPMJ Public Relations Worked together 11 years