This document contains a survey that asks respondents about factors that influence impulse buying behavior. It collects demographic information and asks participants to rate on a scale how often various price-related, advertising-related, promotional, and packaging factors influence their impulse purchases. It also asks if impulse purchases cause the respondent to spend money on unneeded goods, spend more than intended, or go into debt.

1. Name : _____________________________ Sex: Male Female
Age: Status: Occupation: ___
Residence: Monthly Income: ___
Direction: Below are the factors affecting the behavior of the consumer in purchasing products.
Please check (√) the appropriate response based on the following scale.
5 - Always
4 - Often
3 - Sometimes
2 - Rare
1 - Never
1. Factors that Affect Impulse Buying Behavior in terms of Price.
5 4 3 2 1
a. Quantity Discount
b. Bulk Sales
c. Sales Signage
d. Low Price Compared to Others
2. Factors that Affect Impulse Buying Behavior in terms of Advertisements.
5 4 3 2 1
a. Celebrity Endorsement
b. Television/Radio Advertisement
c. Online Ads/Newspaper
d. Newspapers/Magazines/
Catalogs

2. 3. Factors that Affect Impulse Buying Behavior in terms of Promotional Product.
5 4 3 2 1
a. Free Trial
b. Quantity Gift
c. Contest
d. Premiums
e. Sweepstakes
f. Lucky Draw
4. Factors that Affect Impulse Buying Behavior in terms of Packaging.
5 4 3 2 1
a. Color
b. Images
c. Typography
d. Quality of Packaging Materials
e. Creativity
f. Printed Information
5. Effects of Impulse Purchase.
a. I spend my money on goods that I often do not need?
Yes ____ No _____
b. I spend more for unplanned purchases than the product I intended to buy?
Yes ____ No _____
c. Going into debt?
Yes ____ No _____