Published on

Proposal for Cyber Church

Published in: Spiritual
1 Like
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide


  1. 1. Cyber Church Building a Global Community via the Internet
  2. 2. Content <ul><li>Overview </li></ul><ul><li>Vision, Mission, Values </li></ul><ul><li>Background </li></ul><ul><li>Strategy </li></ul><ul><li>Implementation </li></ul><ul><li>Approach </li></ul><ul><li>Cyber Community </li></ul><ul><li>Cyber Church Organization </li></ul><ul><li>Technical Objectives </li></ul><ul><li>Financial Plan </li></ul>
  3. 3. 1. Overview: To build a Growing Church <ul><li>Membership growing </li></ul><ul><ul><li>Bringing in those on the sidelines </li></ul></ul><ul><ul><li>Reach out to new people </li></ul></ul><ul><ul><li>Make it easy for people to “invite” friends </li></ul></ul><ul><li>Growth of Members </li></ul><ul><ul><li>Strengthen faith </li></ul></ul><ul><ul><li>Encourage evolvement </li></ul></ul><ul><li>Financially self-supporting </li></ul><ul><li>Financially supporting the global movement </li></ul>
  4. 4. 2. Vision, Mission, Values <ul><li>Vision Expand Cheon Il Guk centered on the culture of heart in attendance to God and True Parents by creating a global cyber congregation. </li></ul><ul><li>Mission Create a global cyber church of 2000 members within 12 months who actively participate in Hyung Jin Nim’s VIP ministry. This will be accomplished by developing an interactive portal where people can be pastured and raised up with personal contact using the small groups model. </li></ul><ul><li>Values </li></ul><ul><ul><li>Taking care of members and guests </li></ul></ul><ul><ul><li>Raising members up </li></ul></ul><ul><ul><li>Encouraging members to give </li></ul></ul>
  5. 5. 3. Background <ul><li>Cyber Church as new “TV Ministry” </li></ul><ul><li>Building on current foundation </li></ul><ul><li>Current limitations </li></ul>
  6. 6. Cyber Church as the new “TV ministry” <ul><li>Long history of TV ministry successes </li></ul><ul><li>TV evangelists can have large audiences </li></ul><ul><li>TV appeals for funds help financial success </li></ul><ul><li>Cyber Church Advantages </li></ul><ul><ul><li>Low cost startup, administrative & broadcast </li></ul></ul><ul><ul><li>Cover the globe with one site </li></ul></ul><ul><ul><li>Interact active capabilities </li></ul></ul>
  7. 7. Building on Current Foundation <ul><li>Ministry at CheongPaDong growing </li></ul><ul><ul><li>Maturing ministry </li></ul></ul><ul><ul><li>New programs </li></ul></ul><ul><ul><li>Additional Services being added </li></ul></ul><ul><li>English Service </li></ul><ul><ul><li>Local growth </li></ul></ul><ul><ul><li> very active </li></ul></ul>
  8. 8. Current Limits <ul><li>CheongPaDong HQ </li></ul><ul><ul><li>Physical Church location and size </li></ul></ul><ul><ul><li>English Service locally limited by number of foreigners in Seoul area </li></ul></ul><ul><li> </li></ul><ul><ul><li>Basically a library of services </li></ul></ul><ul><ul><li>Little interactivity available </li></ul></ul><ul><li>Global community can’t really participate </li></ul>
  9. 9. 4. Strategy <ul><li>Solution: Cyber Church </li></ul><ul><li>The foundation </li></ul><ul><li>Using the Internet </li></ul><ul><li>Different focuses on the web </li></ul><ul><li>Cyber Church as a ministry </li></ul><ul><li>Cyber Church Mission </li></ul><ul><li>Building a strong Cyber Church </li></ul><ul><li>Interactive tools </li></ul>
  10. 10. Solution: Cyber Church <ul><li>Definition of “Cyber” (Merriam-Webster) </li></ul><ul><ul><li>Etymology: cyber- / Date: 1991 </li></ul></ul><ul><ul><li>“: of, relating to, or involving computers or computer networks (as the Internet) < the cyber marketplace >” </li></ul></ul><ul><li>Cyber Church </li></ul><ul><ul><li>Actual church congregation ministry using the Internet as a primary tool for pasturing. </li></ul></ul>
  11. 11. The foundation <ul><li>Create a Cyber Church built on: </li></ul><ul><ul><li>Hyung Jin Nims ministry </li></ul></ul><ul><ul><li> popularity </li></ul></ul><ul><ul><li>Current technology </li></ul></ul><ul><ul><li>Low cost operation of Internet </li></ul></ul><ul><ul><li>Ability to reach many people </li></ul></ul><ul><ul><li>Interactivity capabilities of the web to involve many people </li></ul></ul><ul><ul><li>Capacity to pastor people where ever they are </li></ul></ul>
  12. 12. Using the Internet
  13. 13. Different focuses on the Web <ul><li> </li></ul><ul><ul><li>Spreading the word of Hyung Jin Nim’s Ministry – preaching to members </li></ul></ul><ul><ul><li>Content Management </li></ul></ul><ul><li> </li></ul><ul><ul><li>Serving the local English Service congregation with information and news </li></ul></ul><ul><ul><li>Information Management </li></ul></ul><ul><li> (Cyber Church) </li></ul><ul><ul><li>Serving isolated, non-active, and disenfranchised members </li></ul></ul><ul><ul><li>Congregation Management </li></ul></ul>
  14. 14. Cyber Church as a Ministry <ul><li>Cyber church vision needs to be VERY similar to that of a real church with real fellowship, love and support. </li></ul><ul><li>Worship & Fellowship (2 sides of same coin) </li></ul><ul><ul><li>Present spiritual message </li></ul></ul><ul><ul><li>Provide active give & take with members </li></ul></ul><ul><li>Structure same as ‘Bricks & Mortar’ church </li></ul><ul><ul><li>Board, pastor, elders, members, guests </li></ul></ul><ul><ul><li>Committees & oversight </li></ul></ul>
  15. 15. Cyber Church Mission <ul><li>Devotion </li></ul><ul><ul><li>World wide HoonDokHae readings </li></ul></ul><ul><ul><li>Prayer teams </li></ul></ul><ul><li>Worship </li></ul><ul><ul><li>Live and recorded services from CPD HQ </li></ul></ul><ul><li>Donations </li></ul><ul><ul><li>Tithing / Gratitude & Special Offerings </li></ul></ul><ul><li>Missions </li></ul><ul><ul><li>Outreach / Networking / Education / Support Home Small Groups </li></ul></ul><ul><li>Management </li></ul><ul><ul><li>HQ oversight of activities, reporting and finances </li></ul></ul>
  16. 16. Building Strong Cyber Church <ul><li>Based on Small Cyber Groups </li></ul><ul><ul><li>Use proven small groups methodology </li></ul></ul><ul><ul><li>Facebook / MySpace sample of cyber communities are very successful </li></ul></ul><ul><ul><li>Adapt Small Groups to Internet community </li></ul></ul><ul><ul><ul><li>Use interactive communications tools </li></ul></ul></ul><ul><ul><ul><ul><li>Text Chatting </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Video Conferencing </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Blogging </li></ul></ul></ul></ul><ul><ul><ul><ul><li>VoIP </li></ul></ul></ul></ul>
  17. 17. Interactive Communication Tools <ul><li>Methods </li></ul><ul><ul><li>Telephone </li></ul></ul><ul><ul><li>Email </li></ul></ul><ul><ul><li>Text chatting </li></ul></ul><ul><ul><li>Video </li></ul></ul><ul><li>Scope </li></ul><ul><ul><li>One-to-One </li></ul></ul><ul><ul><li>One-to-Group (seminar) </li></ul></ul><ul><ul><li>Group VTC ( Video Teleconferencing) </li></ul></ul>
  18. 18. 5. Implementation <ul><li>Active Cyber Pastor </li></ul><ul><li>Implement small cyber groups </li></ul><ul><li>Other Services </li></ul><ul><li>Two way street </li></ul><ul><li>Cyber Church Structure </li></ul>
  19. 19. Active Cyber Pastor <ul><li>Owns the ministry - accountability </li></ul><ul><li>Primarily responsible to take care of member </li></ul><ul><li>Organize membership </li></ul><ul><li>Keep people informed </li></ul><ul><li>Responsible for financial results </li></ul>
  20. 20. Implementing Cyber Small Groups <ul><li>Each new member/guest first joins “Newcomers Group” </li></ul><ul><li>Moderator welcomes newcomers </li></ul><ul><ul><li>Gather information on member/guest </li></ul></ul><ul><ul><ul><li>Via email, phone, online chatting </li></ul></ul></ul><ul><ul><ul><li>Use online surveys </li></ul></ul></ul><ul><ul><li>Suggest other small groups based on situations and interests. </li></ul></ul><ul><li>Growth and fellowship within small groups </li></ul>
  21. 21. Other Services we can offer… <ul><li>HoonDokHae readings - anytime, anywhere people could read or listen too readings.  Using video chat people could broadcast their reading... </li></ul><ul><li>DP lectures - Education materials (audio, visual, text) </li></ul><ul><li>Library of information - Church / Religious / Self Help & Inspirational Literature. </li></ul><ul><li>Cover quality of life issues - Movie & book Reviews </li></ul><ul><li>Counseling </li></ul><ul><li>Health & well being forums </li></ul><ul><li>Word of the Day </li></ul><ul><li>Korean Lesson of the Day </li></ul><ul><li>Seminars - Money, real estate, matching convocations, and more </li></ul>
  22. 22. Two Way Street <ul><li>Not just one-way website </li></ul><ul><li>Enable people to give back </li></ul><ul><li>Encourage people to be involved </li></ul><ul><ul><li>Active in Cyber ministry (as elder) </li></ul></ul><ul><ul><li>Local UM activities </li></ul></ul><ul><ul><li>Global Projects </li></ul></ul><ul><li>Encourage people to donate </li></ul><ul><ul><li>Tithe </li></ul></ul><ul><ul><li>For special projects </li></ul></ul>
  23. 23. Cyber Church Structure <ul><li>Ownership is important </li></ul><ul><ul><li>Core staff responsible for the ministry </li></ul></ul><ul><ul><ul><li>Assistant Cyber Pastor </li></ul></ul></ul><ul><ul><ul><li>Staff as growth dictates </li></ul></ul></ul><ul><ul><ul><ul><li>Technical people </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Elders / Greeters </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Small Cyber Group Leaders </li></ul></ul></ul></ul><ul><ul><li>Results reporting to HQ </li></ul></ul>
  24. 24. Natural Growth <ul><li>Start small </li></ul><ul><li>Think big </li></ul><ul><li>Plan for growth </li></ul><ul><li>People will tell us what they need/want </li></ul><ul><li>Review and update </li></ul><ul><li>Report and confer </li></ul>
  25. 25. 6. Approach <ul><li>Traditional Business CRM </li></ul><ul><li>New CRM </li></ul><ul><li>Active Personal Interaction </li></ul>
  26. 26. Traditional Business CRM <ul><li>Customer Relationship Model (business) </li></ul><ul><ul><li>Core business strategy </li></ul></ul><ul><ul><li>Main concerns: </li></ul></ul><ul><ul><ul><li>Identify customers (whole picture) </li></ul></ul></ul><ul><ul><ul><li>Customer Retention – keeping your customers </li></ul></ul></ul><ul><ul><ul><li>Yield Management – making more sale/customer </li></ul></ul></ul><ul><ul><li>More efficient to focus on current customers </li></ul></ul><ul><ul><li>Knowing the customer’s needs: </li></ul></ul><ul><ul><ul><li>Data warehousing </li></ul></ul></ul><ul><ul><ul><li>Data mining </li></ul></ul></ul><ul><ul><li>Develop campaigns based on data </li></ul></ul>
  27. 27. New CRM <ul><li>Congregation Relationship Model </li></ul><ul><ul><li>Core ministry strategy </li></ul></ul><ul><ul><li>Main concerns: </li></ul></ul><ul><ul><ul><li>Attracting new members through networking </li></ul></ul></ul><ul><ul><ul><li>Customer Retention – keeping people involved </li></ul></ul></ul><ul><ul><ul><li>Yield Management – getting people to give more </li></ul></ul></ul><ul><ul><li>More efficient to focus on members on the sidelines </li></ul></ul><ul><ul><li>Knowing the people’s needs by: </li></ul></ul><ul><ul><ul><li>Data warehousing </li></ul></ul></ul><ul><ul><ul><li>Data mining </li></ul></ul></ul><ul><ul><li>Develop programs based on data </li></ul></ul>
  28. 28. Active Personal Interaction <ul><li>Internet as tool </li></ul><ul><ul><li>Not a substitute for personal contact </li></ul></ul><ul><ul><li>Facilitate interaction – like ‘Facebook’ </li></ul></ul><ul><ul><li>Convenience </li></ul></ul><ul><ul><li>Ubiquitous </li></ul></ul><ul><ul><li>Efficient use of time </li></ul></ul>
  29. 29. 7. Cyber Community <ul><li>Cyber Church as a Church </li></ul><ul><li>Ministry </li></ul><ul><li>Groups </li></ul><ul><li>Memberships </li></ul><ul><li>Neighborhoods (buddy lists) </li></ul><ul><li>Forums </li></ul>
  30. 30. Cyber church as a church <ul><li>Model after “Bricks & Mortar” Church </li></ul><ul><li>Core Ministry – teaching truth </li></ul><ul><li>Pasturing </li></ul><ul><li>Fellowship / give & take </li></ul><ul><ul><li>Church and members </li></ul></ul><ul><ul><li>Member to member </li></ul></ul><ul><li>Information </li></ul><ul><ul><li>Life of faith </li></ul></ul><ul><ul><li>Personal improvements </li></ul></ul><ul><ul><li>Providential updates </li></ul></ul><ul><li>Encourage involvement & donations </li></ul>
  31. 31. Ministry <ul><li>Based on Hyung Jin Nim’s Ministry </li></ul><ul><li>Sermons (most recent) </li></ul><ul><li>Prayer requests </li></ul><ul><li>Discussions about sermons </li></ul>
  32. 32. Small Cyber Groups <ul><li>Based on Small Groups Model </li></ul><ul><li>Primary Groups </li></ul><ul><li>Special Interest Groups </li></ul><ul><li>“Newcomers” Group </li></ul>
  33. 33. Primary Groups <ul><li>Each member belongs to one Primary Group </li></ul><ul><li>Basic care via a Primary Group </li></ul><ul><li>Monitor (group leader) </li></ul><ul><ul><li>Trained </li></ul></ul><ul><ul><li>Assigned </li></ul></ul><ul><li>Growth focused </li></ul>
  34. 34. Special Interest Groups <ul><li>Groups with Specific Topics: </li></ul><ul><ul><li>Spiritual development </li></ul></ul><ul><ul><li>Child rearing </li></ul></ul><ul><ul><li>Art </li></ul></ul><ul><ul><li>Golf </li></ul></ul><ul><li>Directed by SME (Subject Matter Experts) </li></ul><ul><li>SME is moderator </li></ul><ul><li>People can belong to multiple </li></ul>
  35. 35. “Newcomers” Group <ul><li>Special Group </li></ul><ul><li>All new members directed to this group </li></ul><ul><li>Monitored by Assistant Cyber Pastor </li></ul><ul><li>People placed in other Primary Group </li></ul><ul><ul><li>Based on personal give and take </li></ul></ul><ul><ul><li>Identify group with correlative base </li></ul></ul><ul><ul><li>Graduate from Newcomers Goup </li></ul></ul>
  36. 36. Membership <ul><li>Different Levels of Members </li></ul><ul><li>Guests </li></ul><ul><li>Visitors </li></ul><ul><li>Associates </li></ul><ul><li>Members </li></ul>
  37. 37. Membership - Guests <ul><li>Anonymous </li></ul><ul><li>People looking around site </li></ul><ul><li>Access to Sermons </li></ul><ul><li>Access to public information </li></ul><ul><li>Pastor to contact if they sign “Guest Book” </li></ul>
  38. 38. Membership - Visitor <ul><li>Signup for id & password </li></ul><ul><li>Initial step to joining </li></ul><ul><li>Create profile with basic information </li></ul><ul><li>Assigned to “Newcomers” Group </li></ul><ul><li>Have personal “home” page </li></ul><ul><li>Participate in: </li></ul><ul><ul><li>Special Groups </li></ul></ul><ul><ul><li>Neighborhoods </li></ul></ul>
  39. 39. Membership – Associates <ul><li>Active in a local UM congregation </li></ul><ul><li>Fill out Application </li></ul><ul><ul><li>Basic information </li></ul></ul><ul><ul><li>Reviewed / vetted by Asst. Cyber Pastor </li></ul></ul><ul><li>Primary Group </li></ul><ul><ul><li>Connected to Local UM congregation </li></ul></ul><ul><ul><li>Local UM leader would be Monitor </li></ul></ul><ul><li>Participate in cyber community </li></ul><ul><li>Donate </li></ul>
  40. 40. Membership – Full Member <ul><li>Primary target – People not currently active in UM activities or congregation </li></ul><ul><li>Fill out Application </li></ul><ul><ul><li>Basic information </li></ul></ul><ul><ul><li>Reviewed / vetted by Cyber Asst. Pastor </li></ul></ul><ul><li>Consider cyber church as primary church </li></ul><ul><li>Member of a Primary Group </li></ul><ul><li>Participate in community </li></ul><ul><li>Involved </li></ul><ul><li>Tithe / Donate </li></ul>
  41. 41. Membership – Roles <ul><li>Citizen of community (everyone) </li></ul><ul><li>Group Monitors </li></ul><ul><ul><li>Must have online training in Groups </li></ul></ul><ul><ul><li>Selected & Screened </li></ul></ul><ul><li>Special Interest Monitors </li></ul><ul><ul><li>Volunteer </li></ul></ul><ul><ul><li>Subject Matter Experts (SME) </li></ul></ul><ul><li>Pastors </li></ul><ul><ul><li>Assistant Cyber Pastor </li></ul></ul><ul><ul><li>Local Pastors (as Group Monitors) </li></ul></ul>
  42. 42. Neighborhoods <ul><li>Informal casual circle of friends </li></ul><ul><li>Similar to buddy lists or friends list </li></ul><ul><li>Not monitored </li></ul><ul><li>People invite others to be their “neighbor” </li></ul><ul><li>Each person has there own neighborhood </li></ul><ul><li>People free to be as active in neighborhood as desired </li></ul>
  43. 43. Forums, Home Pages & Blogs <ul><li>Discussion forums </li></ul><ul><li>Each member can have: </li></ul><ul><ul><li>Personal Page with: </li></ul></ul><ul><ul><ul><li>Messages to/from friends, group, church </li></ul></ul></ul><ul><ul><ul><li>Check on what others are doing. </li></ul></ul></ul><ul><ul><ul><li>Pictures, video clips, art and more </li></ul></ul></ul><ul><ul><li>Neighborhood of ‘buddies’ </li></ul></ul><ul><li>Blogs </li></ul><ul><ul><li>Personal (public and private) </li></ul></ul><ul><ul><li>Group blogs </li></ul></ul>
  44. 44. 8. Cyber Church Organization CPD HQ Staff Michael Brazil Cyber Asst. Pastor Group Monitors Technical Treasurer Board
  45. 45. 9 Technical Objectives <ul><li>Simple / easy to use </li></ul><ul><li>Flexible </li></ul><ul><li>Easy to administer </li></ul><ul><li>Integrated </li></ul><ul><li>Low startup costs </li></ul><ul><li>Expandable </li></ul>
  46. 46. Simple / Easy to use <ul><li>For general users the website must be: </li></ul><ul><li>Intuitive </li></ul><ul><li>Easy to navigate </li></ul><ul><li>Clear </li></ul><ul><li>Not confusing </li></ul><ul><li>Welcoming </li></ul><ul><li>Informative </li></ul><ul><li>Interactive </li></ul>
  47. 47. Objective: Flexible <ul><li>Design a tech platform: </li></ul><ul><li>Changeable </li></ul><ul><li>Grow-able </li></ul><ul><li>Simple to add features </li></ul><ul><li>Website needs to be able to change and grow as we discover the needs of the congregation. </li></ul>
  48. 48. Easy to administer <ul><li>Simple structure </li></ul><ul><li>Hierarchical administration </li></ul><ul><ul><li>Levels of authority </li></ul></ul><ul><ul><li>Realms of responsibility </li></ul></ul><ul><li>Monitor-able </li></ul>
  49. 49. Integrated <ul><li>Inclusive foundation </li></ul><ul><li>Include all features within site </li></ul><ul><li>Seamless integration of features </li></ul><ul><li>Monitor-able </li></ul>
  50. 50. Objective: Low Cost <ul><li>Low Startup costs </li></ul><ul><li>Low recurring costs </li></ul>Objective: Expandable <ul><li>Enable growing congregation </li></ul><ul><li>Bandwidth </li></ul><ul><li>Features </li></ul>
  51. 51. 10. Financial Plan <ul><li>Assumptions </li></ul><ul><ul><li>No cost to church for startup </li></ul></ul><ul><ul><li>Finances controlled by HQ </li></ul></ul><ul><ul><li>Initial 300 members after 2 nd month operation </li></ul></ul><ul><ul><li>15% monthly growth </li></ul></ul><ul><ul><li>20% tithe average of $50 / month </li></ul></ul><ul><ul><li>Graduated stipends for staff dependant on results </li></ul></ul><ul><li>EOY Goal $8000+/month to church from tithes </li></ul><ul><li>Special donations direct to purpose (i.e. Temple) </li></ul>
  52. 52. Cyber Church – Exciting Potential! <ul><li>Expand True Parents’ Cheon Il Guk Foundation </li></ul><ul><li>Reach out to the thousands for people inspired by the work of Hyung Jin Nim and Kook Jin Nim who are not currently active. </li></ul><ul><li>Making it easy for people to network, communicate, learn, participate, and give </li></ul><ul><li>Help support the effort to build the Temple </li></ul><ul><li>Our Needs... </li></ul><ul><li>Your blessing! </li></ul><ul><li>No funds or resources required </li></ul>