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Shift network


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spiritual, investment, world changing network. people i like are working on it

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Shift network

  1. 1. In a time of great challenges.. … a planetary SHIFT is needed.
  2. 2. Answer: create a global Shift Network that reaches tens of millions of people… How can we accelerate the transition to a healthy, sustainable, peaceful and prosperous world?
  3. 3. that make sustainable, holistic, and conscious lifestyles… exciting, attractive, and fun … with Offerings
  4. 4. … An integrated, global, net-based community for shifting consciousness and creating a sustainable world.
  5. 5. The Market <ul><li>Inner </li></ul><ul><ul><li>Personal growth </li></ul></ul><ul><ul><li>Spirituality </li></ul></ul><ul><ul><li>Global values </li></ul></ul><ul><ul><li>Creativity </li></ul></ul><ul><li>Outer </li></ul><ul><ul><li>Sustainable lifestyles </li></ul></ul><ul><ul><li>Conscious business </li></ul></ul><ul><ul><li>Holistic Health </li></ul></ul>These “Cultural Creatives” have created a $227B Lifestyles of Health and Sustainability Market $10B personal growth subset 5M watched Oprah/Eckhart, 15M practice yoga 45 million in U.S. lack such a network but do share values: marries Fact: 34% of Americans self-label “spiritual but not religious.”
  6. 6. Currently there is no “Apple” for this space Who will become the leading brand for this emerging culture?
  7. 7. Shift is the right brand <ul><li>Already in common use </li></ul><ul><li>Accessible and fun for a broad audience </li></ul><ul><li>Applies to both inner and outer change </li></ul><ul><li>Paul Hawken - “largest movement in history without a name.” Recently said to The Shift Movie producer - “I think you’ve named it.” </li></ul><ul><li>Al Gore: “ There is sometimes a shift in consciousness that moves us quickly…to recognize a new pattern that explains … things that have been mysterious. That’s what we’re on the cusp of right now.” </li></ul>
  8. 8. The Shift Network Empowers this Movement <ul><li>Create largest global community and distribution platform in space </li></ul><ul><li>Offer REAL transformation at lower cost,plus membership programs </li></ul><ul><li>Content distribution for top 300 leaders </li></ul><ul><li>Multiple revenue streams </li></ul><ul><ul><li>Virtual courses (April 2010) </li></ul></ul><ul><ul><li>Live retreats and longer trainings (May 2011) </li></ul></ul><ul><ul><li>Premium membership program (Dec 2011) </li></ul></ul><ul><ul><li>Rev share on website courses (2012) </li></ul></ul><ul><ul><li>Publishing, Music, Events, Advertising (2012) </li></ul></ul><ul><ul><li>Affiliate/ franchise licenses (2013) </li></ul></ul>
  9. 9. Content <ul><li>Trust centers on content luminaries. Feature key ones early via free summits and courses. </li></ul><ul><li>Sample of 300+ leaders we have worked with: </li></ul><ul><li>Spirituality - Marianne Williamson, Robert Thurman, Barbara Marx Hubbard, Gangaji </li></ul><ul><li>Holistic Health: Deepak Chopra , Dean Ornish, Christiane Northrup, Joan Borysenko </li></ul><ul><li>Business: Chip Conley, Tim Ferriss, Tony Hsieh </li></ul><ul><li>Personal growth: Marci Shimoff, Debbie Ford </li></ul><ul><li>Sustainability: Julia Butterfly, Kevin Danaher </li></ul>
  10. 10. 2010-11: Launched, proved concept, built base with free virtual events <ul><li>Built 170K email base in 20 months </li></ul><ul><li>16 large virtual events, 8-35K reg. each </li></ul><ul><li>Cheap way to build ($1-2 per opt-in) </li></ul><ul><ul><li>Sacred Awakening Series - 35K reg </li></ul></ul><ul><ul><li>Inspiring Women Summit - 29K </li></ul></ul><ul><ul><li>13 Grandmothers, Peaceweek, Ultimate Men’s Summit, Birth 2012 - 20K </li></ul></ul><ul><ul><li>Enlightened Business Summit (14K), Conscious Partnering, Health (13k)+ more </li></ul></ul><ul><li>6900 customers of $97-$2497 virtual courses and trainings - $670K in revenue Year 1, $2.25M Year2 (proj.) </li></ul>
  11. 11. Next: - Facebook for Transformation <ul><li>Media hub + social network + courses </li></ul><ul><li>Accelerate growth with network effects </li></ul><ul><li>Orgs and luminaries create content channels & communities, split revenue for courses </li></ul><ul><li>Empower personal and collective shifts </li></ul><ul><li>Develop media widget, game, coaching </li></ul><ul><li>$25/mo and $97/mo membership programs </li></ul><ul><li>Beta opened to testers in March 2011 </li></ul><ul><li>December to launch more generally </li></ul>
  12. 12. Shift University <ul><li>Existing courses grow into virtual university </li></ul><ul><li>One tier of top luminary content </li></ul><ul><li>Second tier: members can offer own courses </li></ul><ul><li>Feedback and commentary from others ensures quality. Cross-referrals. </li></ul><ul><li>Becomes an Amazon of transformational courses </li></ul><ul><li>Revenue percentage for creating and promoting on our platform. </li></ul>
  13. 13. The Shift Catalyst <ul><li>Create market-leading e-zine for conscious culture, grow via summits + ShiftMovement </li></ul><ul><li>Leading columnists, latest news stories </li></ul><ul><li>Promote w/ viral videos </li></ul><ul><li>The main place for free audio and video podcasts, discounts on partner products </li></ul>
  14. 14. <ul><li>Web radio w/ top leaders invited to host a show that connects to their courses & trainings. </li></ul><ul><li>Regular video shorts for viral spreading. Launch of iPad application in Sept. Feature top-tier transformative talent </li></ul><ul><li>Helps drive growth of email database </li></ul><ul><li>Launch more long-term trainings and certificate programs </li></ul>Expand into web radio, video, and live events in 2012
  15. 15. <ul><li>Template new culture with participatory programs on dif. aspects of the larger Shift </li></ul><ul><li>Winter of Wellness - all virtual events </li></ul><ul><li>Spring of Sustainability - green space </li></ul><ul><li>Summer of Peace - global events, web media, personal peace pledges, collective healing </li></ul><ul><li>Autumn of Abundance - economics, business, generosity </li></ul><ul><li>Birth 2012 - Dec. 22, 2012 - Our largest initiative yet, creating a planetary Birth Day celebration with live global broadcast to 100M </li></ul>2012 - Global Events
  16. 16. 2012 - The Shift Movie Fall release <ul><li>Partnership with “movie made by a movement.” </li></ul><ul><li>Partnership helps to get movie finished </li></ul><ul><li>We are contracted to use their vast footage for membership program </li></ul><ul><li>We strengthen movie investment by offering mobilization infrastructure, promotional base </li></ul><ul><li>Movie will serve as best intro to the movement, drawing large wave of people into our web-based network in 2012 </li></ul>
  17. 17. 2012 Shift TV - CNN for the Soul <ul><li>Web TV channel by Q3 2012 </li></ul><ul><li>Showcase best solutions, programming with conscious values, top thought leaders </li></ul><ul><li>Might be done as a partnership with media group led by advisor Scott Carlin, former President, Domestic Distribution for HBO </li></ul><ul><li>Focus on Summer of Peace 2012 for global events to scale up the reach, participatory videos, Dec. 22nd Planetary Birth Day for unifying planetary event </li></ul>
  18. 18. 2013 -Affiliates & Local Community <ul><li>Leverage base into new business lines </li></ul><ul><ul><li>Local content licensees ( Shift Affiliates ) </li></ul></ul><ul><ul><li>Local franchises ( Shift Centers ) </li></ul></ul><ul><li>Join local hub for $50/mo. - like a gym membership for growth </li></ul><ul><li>Access to best programs/workshops. </li></ul><ul><li>Akin to Curves (women’s fitness) - fastest growing franchise in history, $3.7B in rev. in 10 yrs w/ 10K outlets. </li></ul><ul><li>Open low-investment entry for tens of thousands of local entrepreneurs </li></ul>
  19. 19. Key Competitive Advantages <ul><li>Demonstrated success in building media and membership programs in space </li></ul><ul><li>Close personal ties with most of the 300 top leaders in the space </li></ul><ul><li>Integrated business model that leads to deeper engagement </li></ul><ul><li>Harnessing best-in-class technologies </li></ul><ul><li>Already grew revenue from 0 to $2.25M in 20 months. </li></ul><ul><li>Large paychecks for early faculty = powerful case studies for others. One teacher paid $200K to teach two 12-week courses. </li></ul>
  20. 20. Early Benchmarks and Metrics <ul><li>2010 - grew to 90K emails by end of year </li></ul><ul><ul><li>Achieved first profitable month April 2010 </li></ul></ul><ul><li>201 -best month = $299K </li></ul><ul><ul><li>Projected year’s revenue of $2.25M </li></ul></ul><ul><ul><li>Raised $450K in angel funding </li></ul></ul><ul><ul><li>Demonstrated $2/month in revenue per email is possible </li></ul></ul><ul><li>Key metric = Email acquisition <$2 </li></ul><ul><li>Generate $16/yr/email or better </li></ul><ul><li>Scale model rapidly in 2012 through large-scale events </li></ul>
  21. 21. Aim for rapid growth Revenues In Millions
  22. 22. Competitive landscape Can mostly be collaborative <ul><li>Web Portals - (web-only, 16M) </li></ul><ul><ul><li>Our differentiator: Leaders can create their own integrated business, interconnected with others in the space. They don’t really do education. </li></ul></ul><ul><li>In-person growth centers, such as Esalen, Omega </li></ul><ul><ul><li>Our differentiator: Cheaper distance learning format </li></ul></ul><ul><li>Lifestyle products companies such as Gaiam </li></ul><ul><ul><li>Mostly complementary via affiliate programs </li></ul></ul><ul><li>Online Events/series such as Evolving Wisdom </li></ul><ul><ul><li>We showcase a broader range of leaders and subjects and are developing a cross-platform, multi-media platform vs. just education </li></ul></ul><ul><li>Media companies such as Sounds True </li></ul><ul><ul><li>We can work w/ them on product sales </li></ul></ul>
  23. 23. Current Team <ul><li>Stephen Dinan </li></ul><ul><ul><li>Shift in Action - largest paid monthly membership in space </li></ul></ul><ul><ul><li>Membership in Evolutionary Leaders & Transformational Leadership Council (2 high profile groups) </li></ul></ul><ul><li>Jack Rued - former COO of OneCoach </li></ul><ul><li>Alison Weeks - co-launched Presidio MBA program </li></ul><ul><li>Craig Kugel - startup expert, finance </li></ul><ul><li>Lion Goodman -30 yrs of recruiting+ transformation expertise </li></ul><ul><li>Bill McCart - former COO of Evolving Wisdom </li></ul><ul><li>Emily Hine - former Microsoft leader, startup expert </li></ul><ul><li>Michael Barrette - co-founder of </li></ul><ul><li>Advisors include: </li></ul><ul><ul><li>Scott Carlin - former Pres. of Dom. Distribution, HBO </li></ul></ul><ul><ul><li>Jason Yotopoulos - Senior VP, SAP </li></ul></ul>
  24. 24. Investment Opportunity <ul><li>Seeking investors to participate in $1.2M angel round. Pays for: </li></ul><ul><ul><li>Development of 1.0 </li></ul></ul><ul><ul><li>Mobile application launch an adoption </li></ul></ul><ul><ul><li>Production ramp up for Summer of Peace and 2012 global events </li></ul></ul><ul><ul><li>Start up weekly e-zine and web radio/TV </li></ul></ul><ul><ul><li>Expansion of core team </li></ul></ul><ul><li>Long-term : Grow a $100M+ public company in 3 more years , giving angel investors an outstanding ROI </li></ul>
  25. 25. Are we ready to dream this big and move this boldly? A conscious, sustainable future may depend on it….