3. Steven Koster
• Started in Video Production
– BA and MA in Telecommunication
• Web-based communication
• Software Product Manager
• Seminary (MDiv) and Ordained Minister
• Now lead Media Ministry
– Media Technology for mediated ministry
• Theme: internal startups for community
5. Post-Christian, in English
• Domestic and International
– 10% speak English as a first language
– 20% as a second language
• Post-Christian cultures
• Post-modern sensibilities
• Millennial authority is personal
• Media landscape is fractured and social
7. What is Back To God?
• Back to God is a radio program?
• There is no such thing as
“Back to God Hour” anymore!
8. What is Back To God?
• Ten languages
• Indigenous, Local staff
• Offices around the world
– Canada, Nigeria, Brazil,
Cyprus, Egypt, India
– Moscow, Jakarta, Tokyo, Hong
Kong
– New studio facilities in Brazil
• Media Missions agent of
combined congregations!
9. Back to God Ministries International
Water covers two-thirds of the Earth.
We cover the rest.
13. The Threads
• Rooted in institutional denomination
– Not really para-church
– We represent CRCNA congregations
– We share in the institutional church’s task
• Rock Star Incarnational ministry?
• What is ReFrame Media all about?
14. The Threads: #1
• It’s about God, who he is and what he
does
– We want to fill your life—mind, body, and
spirit—with God’s story. But it’s not about us,
our listeners, or our donors. It’s not even
about you. It’s about God.
– God reveals, revives, restores, reforms, and
reshapes your life to be more and more in line
with the script he has for this world.
– It’s all about the God of second chances, in
Christ, by the Spirit.
15. The Threads: #2
• It’s about God’s whole story.
– Creation: we are made in God’s image.
– Fall: sin twists us and our world.
– Redemption: life re-opened through Jesus.
– Restoration: God renews all things, even
now.
• It’s more than
‘get saved, wait for heaven’
• A Reformed Worldview that ReFrames
16. The Threads: #3
• It’s about Your Whole Life being
transformed.
– When God’s story gets poured into your life,
your whole life changes.
– God made you to glorify him in everything you
do, so everything about you is renewed--
your marriage, your kids, your work, your
play, your friends, your projects, all of it--so
that you might flourish, the way you were
meant to.
– God makes your whole life whole again.
18. The Threads: #4
– We invite you right where you are,
physically and spiritually. Old or young,
near or far, Lost or Mature. We want to
help you discover more of God
– We maximize the media tools--Internet,
video, radio, print, and other technologies-
-to invite you to engage us, each other,
and especially God.
19. The Threads: #5
• It’s about relationship & community
– We want not only to provide you
opportunities to encounter God, but to
engage you in a conversation. We are
the Body of Christ.
– We offer you a glimpse of the Kingdom of
God in God’s whole story, but we also
invite you to tell your own stories to us
and others.
20. The Threads braided as a
vision for a changed world:
Seeing God’s Story
in Your Life
21. How do we show God’s story?
GOAL: LIFELONG DISCIPING
RELATIONSHIP
22. Relationships
• Ministry experiences: God & You
• Two-way conversation
• Multi-touch & Mass media
• Progressive: growing over time
– Managing relationship funnel is ministry
• Excludes focus on technology
• Excludes focus on aesthetic “excellence”
• Excludes mere confrontation
• Excludes this being about us or someone
else
23. Discipling
• Specifically Christ-orienting
– Includes Evangelism & Discipleship
– Demands, at some level, scandal of the
cross
• Excludes mere Inspiration
• Excludes mere public service
• Rooted in our nature as the
Institutional Church
• Specifically Christ-Body Orienting
24. Lifelong
• Our scope has decades of you in view
– We hope to walk with you over years
• Calls for Mosaic: connected, targeted
programs
– Excludes independent programs
– The Mosaic is not a by-product or
placeholder, but central to mission
– Reinforces persona-relationship funnel across
programs
• Calls for on-going programs
– Excludes one-offs, or a publishing model
25. We are in the
Lifelong Discipling
Relationship
business, so that
You will see God’s story
reframe your life
26. How do we cultivate Lifelong Discipling Relationships?
STRATEGY: TARGETED
PROGRAMS
28. The Tools: multi-channel
Media Channels
• Radio [push]
• Video
• Internet Web [pull]
• Fixed Media (CDs)
• Print
• Online Forum
• Email [2-way]
• Social Media
• Phone / Mobile
• In-Person
Social Funnel
• Awareness
• Engagement
• Follow-Up
• Commitment
49. A weekly radio
program & podcast
that plays the best
under-appreciated
music from Christian
artists.
“After listening to Under The
Radar… I'm hooked. Thank you
for providing an alternate to
mainstream CCM. Also, I enjoy
your commentary between songs
- everything points my heart to
our great God.”
[Jonathan W. – Raleigh, NC]
62. Training
• Free resources online
• Case studies & white papers
• In-person workshops
Blogging
• Discussion on latest trends & best practices
• Conversation starters for Facebook & Twitter
Consulting
• 1-on-1 help with communications strategies
69. Measuring “Relationship” IOI
• For NPO, revenue is not an output
– ROI is not a valid measure of ministry
• Mission Success or Impact is output
• The bottom of our funnel is
REACTIONS
– Not ROI (dollars returned for investment)
– But IOI (Impact returned for investment)
– So key metric is REACTIONS per COST
70. Measuring “Discipling”
• Would like to measure Spiritual Growth
– Head, Heart, and Hands Discipleship
– How measure discipleship?
• Best answer for now is ANECDOTAL
– Are we hearing stories of Christ-orientation?
71. Measuring “Lifelong”
• Looks to longevity and
cross-program interest
• Long-term fans
• Multi-Program fans
• But this would require better tracking of
individual fans
80. Laura’s Orientation
• Does devotionals alone (in the morning) or
with family (at the table)
• Facing challenges and family issues
• Is past a lot of the firsts in her life (job, kids,
house, etc.)
• Working out career and family balance
• Very, very busy
• Being exposed to new life issues (divorce,
aging parents, etc.)
81. Laura’s Objectives for Today
• Wants to learn more about devotions
• Looking for solid devotional material
• Wants to be equipped as a mom and wife
• Needs meditation time
• Needs something quick and easy (10-15
minutes)
• Wants to learn more about the Bible
• Needs spiritual hygiene/jumpstart for the day
82. Laura says about herself:
• I’m so busy managing my family and work that I need a
quick devotional I can use every day.
• My kids are facing issues and I need help and guidance.
• My kids are growing up and I need to do a better job
instilling Christian values in their lives.
• I don’t even know where to get started.
• I just need some time to hear God.
• I want something that will help me start my day.
• I have no greater joy than having my children walk in the
truth.
• I’m looking for connection with other women and a
community.
86. Two Cents of Advice
• Own your education
– What do you need for what’s next?
– Never stop learning
• Know yourself well
– StrengthsFinder, Myers-Briggs, DISC, etc.
• Ministry is out of who you are and how
you are experienced
– EQ is more important than IQ
