Media Essay

Media Essay
Media Essay – It's Time to Ban the Advertising of Alcoholic Beverages
Everywhere we go, we're bombarded by all sorts of advertisements. We can seldom go through one day without receiving at least one phone call from
a telemarketer. Turn on the TV for 15 or 20 minutes and you'll see at least one 5–minute commercial break. Advertisements are abundant everywhere
we go: alongside roads, at airports, and at train stations. Why is advertising so popular, why do so many companies pump millions of dollars each
year into advertising? The answer is simple: ads inform people of products they otherwise wouldn't have heard of, they make products look appealing
to so that people will buy them, and they allow advertisers to influence the general ... Show more content on Helpwriting.net ...
The loss of control ties in closely with physical dependence on alcohol – if, by whatever means, the alcoholic attempts to quit, he or she experiences
withdrawal symptoms. As an alcoholic continues to drink more and more and become increasingly dependent on alcohol, he or she gains tolerance to
alcohol – in order to get drunk, the alcoholic must consume more alcohol.
An explanation of alcoholism is not enough to persuade most people to ban alcohol advertising. Most fail to recognize the vast amount of people that
alcoholism and other alcohol related problems effect. Many studies have been done and many statistics have been gathered to show the grim reality of
alcohol–related problems. In the United States, there are 100,000 alcohol–related deaths each year, which puts it at slot number three in the list of the
top causes of preventable death in the nation. Approximately two–thirds of domestic violence and sexual assaults involve alcohol in one way or
another and one–half of all murders in the nation involve alcohol. Among the nation's high school students, 81% have used alcohol at least once,
and 30% have had five or more drinks in a row in the past two weeks. High school students (underage) drink 35% of all wine coolers sold in the United
States. On average, a person's first drink of alcohol takes place at the age of 13. Twenty–one percent of all the nation's tenth graders and eight percent
of the nation's eighth graders have been drunk in the past
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Al Ahram Beverages
Case Analysis
Al Ahram Beverages Company "2"
By:
Marmina Abdel–Malek
900 00 1809
Fall 09 I–Overview:
ABC was a public company originally found in 1897, that has been nationalized in 1963, until it had been privatized in 1997 and acquired by the Luxor
Investment group represented by Ahmed el Zayat as a CEO and board chairman. Luxor group is an American investment group focusing on investment
more than the business itself.
Zayat's vision and objectives: Marinating local market dominance and transforming the company from a domestic brewer to a leading edge
multinational beverages company.
II–Situation Analysis:
–General Environment Analysis o Demographic Trends
п‚§350 million Muslim in the MENA region
п‚§Platform for ... Show more content on Helpwriting.net ...
27% returns on invested capital
7.34% net margin
b.Marketing:
i.Deep understanding of the market, its segments and its needs. ii. Bandwidth covering the market needs.
1.Spirits
2.Wine
3.Alcoholic Beer
4.Non Alcoholic Beer (NAMB)

5.Soft Drinks iii. High growth rates in some markets:
1.In wine: 30% growth rate per anuum
c.HR
i.Professional team of managers with ii. Stocks option for employees and managers to attract highly qualified members iii. Interests alignment of
employees with management and stakeholders.
d.Brand
i.Strong brand presence and awareness in the local market ii. Association with international brands such as Carlsberg. iii. Brand width: it had a product
to meet every taste.
e.Distribution network
i.Strong distribution network
1.Reach: 1200 employee, 500 truck, & 17 storehouses
2.Gouna Distribution and Trading
3.Agencies ii. Super Stores (43 stores) iii. Home delivery
f.Production
i.Upgraded and expanded facilities
1.Sharkia Brewery (NAMB & CSD) 900,000 hl
2.Obour Brewery (Alcoholic Beer) 600,000 hl
3.Badr (NAMB) 675,000 hl
4.Ginaclis (wine) 5,500,000 liters (storage capacity)
5.Ginaclis (Spirits) 1,050,000 liters (distillation capacity) ii. Affiliation with expertise bodies improved quality
1.Supervision with Ginestet Groupe on wine production
2.Carlsbery team on beer production
g.Management Performance:
i.Classified as one of the best 200 best managed

Sports Drinks, Or Carbohydrate Electrolyte Beverages
Sports drinks, or carbohydrate–electrolyte beverages, are intended to maintain hydration and restore electrolytes, unlike energy drinks (which
contain caffeine). There are two main goals for theses drinks rehydration and fuel for exercising muscles. As an athlete taking of your body is vital
in order to have success in any sport. There are many different ways to help your body perform at the highest level possible. Most sports drinks are
made with the intent that you are using them before, while, or after your workout. Tons of people believe that sports drinks are not that healthy for
you. Many people believe that it is a perfect alternative to water. Theses drinks are appealing to the eye, which is mainly the reason people consume the
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Many of these also contain a high level of protein, which athletes need to perform well. Protein is large molecules composed of one or more chains
of amino acids (sugar) in a specific order determined by the base sequence of nucleotides in the DNA coding. Some athletes like sports drinks because
the sports drink provides energy and prevents dehydration. Theses drinks are high in Carbohydrates which, are vital in keeping the high energy of
your body especially when you are playing sports or exercising. During these circumstances, you need to keep your carbohydrate levels high in your
system to maximize your performance. Drinking these beverages can also help adults rehydrate after an illness that causes vomiting, diarrhea, and fever.
Next, PowerAde/Gatorade and other sports drinks can be harmful to your body. www.superhumancoach.com stated, "Critic acid contributes to dental
erosion and in fact the effect can occur instantaneously upon consumption of any critic acid–containing food/beverage. Dental erosion is the loss of the
tooth enamel caused by acid attack. Additionally, you can preserve your dental health by drinking sports drinks through a straw or drinking them
quickly and rinsing the mouth with water to remove sugars from your teeth. Theses drinks can cause tremendous weight gain if you are not active
while consuming. Most sports drinks have no evidence to prove the claims they

The Imperial Beverage Company As My Company Of Choice
Introduction I chose Imperial Beverage Company as my company of choice. I have always been interested in the distribution of alcohol. Imperial
was established in 1933, a family owned business out of Kalamazoo Michigan. Imperial supplies fine wines, craft beers, sodas and mixers to
Michigan restaurants and retailers. I have always been curious how the distribution companies work. My mother owns a restaurant and we have had
a long relationship with Imperial and other distribution companies. I would like to learn more about some of the rules and regulations are with
companies like Imperial. Some of the questions I have always wondered were, how many imports you can have, how liable is Imperial for accidents,
what fees have to be paid and... Show more content on Helpwriting.net ...
"Sale" as defined when having a liquor license is not only an exchange of money and goods, it also includes the exchange, barter or traffic, or giving
away of alcoholic beverages. The sale is considered complete when the exchange of possession of the alcoholic beverages takes place. (pg. 6)
At any given point an inspection can be done. Investigators, state or local law enforcement officials may inspect any business that is licensed that sells
alcoholic beverages to determine if that business complies with Michigan liquor laws and rules. Inspections may be made during normal business
hours, or at any given time when the business is occupied. At no point can you deny or obstruct the investigation. Citations can be given. (State License
Search)
When it comes to having a liquor license there are multiple classes that you can fall under. Some examples, Class C; allows the business to sell, beer,
wine, and mixed spirit drinks. Tavern; allows a business to sell only beer and wine for consumption. Class G–2; allows a facility that has an 18–hole
golf course of at least 5,000 yards to sell beer and wine. There are 18 different licenses. For distributors there are specially designated distributor
license. They have to be approved by MLCC, the Michigan Liquor Control Commission. There are certain procedures and time frames when

Alcoholic Beverages
Introduction
In this assignment, I am going to discuss about the potential benefits as well as problems associated with serving alcoholic beverages in an
establishment. Besides, I will also describe the advantages and disadvantages of having varieties of beverages. Apart from that, effects of alcohol to the
human body, how to recognize signs of alcohol abuse and the proper way of handling intoxicated guests and alcohol related laws in Malaysia will be
discussed in the essay below. Lastly, I will mention about the responsibility of establishments in serving alcoholic beverages as well.
Content
In chemistry, alcohol is an organic compound that has a lot of uses in it. There are many different types of alcohol such as methanol,... Show more
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(Doheny, 2005) It will cause death as well if 100ml of blood content more than 0.5g of alcohol. (Alcohol and the Human Body, 2009)
However, there are positive relationship between alcohol and human body. Studies show, moderate drinking able to reducethe risk of heart disease.
Dr. Kenneth Mukamal, an internist at Beth Israel Deaconess Medical Center and assistant professor at Harvard Medical School in Bostonfround
that men who consume alcohol between three and seven days a week haslower risk of suffering from heart attacks than men who drink once a
week after 12 years of follow up. The benefits of alcohol are on blood vessels and on blockages in the arteries. This might be related to alcohol's
effect on the good cholesterol, the HDL cholesterol. A moderate drinking also improves the body's sensitivity to insulin. Besides, it lower the risk of
diabetes has been seen in women and men. There is also evidence shows that moderate drinking may prevent silent strokes or other subtle types of
brain injury that we know it can predispose to dementia in the future. (Drinking Alcohol and Benefits, 2003)
Signs of alcohol abuse
There are dissimilarities between alcohol abuse and alcoholism. Alcohol abusers have some ability to set limits on their drinking unlike alcoholism.
Though, their alcohol use is still self–destructive and might cause injuries to themselves

The Suspect Being Arrested For Driving Under The Influence...
INTRODUCTION:
This case involves the suspect being arrested for driving under the influence of alcoholic beverages in violation of CVC 23152(a)–DUI.
LOCATION DESCRIPTION:
This incident occurred in the 700 block of N. Garfield Avenue.
INVESTIGATION:
On 10–28–16 at 1354 hours Officer Harrell #3441 and I were dispatched to the area of Garfield Avenue and Orange Grove Boulevard regarding a
possible DUI driver. Dispatch advised that Witness Alma Funes described the vehicle as a beige Honda with a license plate of #4HCX801. Funes told
dispatch the driver parked his vehicle in front of 721 N. Garfield Avenue.
Upon our arrival, Officer Harrell and I were traveling southbound in the 700 block of N. Garfield Avenue approaching Orange Grove Boulevard. I
saw a female Hispanic, later identified as Witness Funes standing near the west sidewalk of Garfield Avenue. She began pointing at a tan Toyota
Camry, California license plate #4HCX801. The vehicle was parked along the west curb line in front of 729 N. Garfield Avenue.
Officer Harrell and I exited our patrol unit (#15) and approached the vehicle. I contacted a male Hispanic, later identified as Suspect Otolio Anibal
Perez–Martin in the driver seat. I looked through the rear driver side window and saw a bottle of Modelo beer siting on the rear passenger side
floorboard. I saw several closed bottles of Modelo beer bottles in the center console cup holder and front passenger floorboard. I also saw a metal
container which had an

Argumentative Essay On Beverage Drinks
Think about this. Early man survived by eating one hundred percent of his calories and drinking plain water. No liquid calories! Today, the average
American receives more than one fifth of their calories from soft drinks, fruit juices, milk, alcohol, and recently sports drinks, coffee and tea.
Since the 1970s, calorie intake from all of these liquids have increased dramatically, contributing somewhere in the neighborhood of 150–300 extra
calories per day. Unless you increase your activity or eat less, that many calories adds up to an extra pound of body fat every 20 days or so. Milk is
about the only source of liquid calories that has decreased in the last 30 years.
How has this impacted our health? According to Dr. Barry Popin of the University of North Carolina School of Public Health, studies have shown that
people who shift from non calorie drinks to sweetened drinks gain weight, probably because they do not compensate by eating less. Popin says that
drinking calories in liquid form does not register with our appetite controls.
To address this growing problem, a panel of leading nutrition experts calling themselves the Beverage Guidance Panel was organized by Dr. Popin.
The Panel has issued the following recommendations for beverage intake:
Amount / day Beverage based upon a 2,200 calorie diet
0–8 oz Calorie–Sweetened Beverages like soda or juice
0–8 oz Fruit Juices
0 oz Whole milk sparingly: Sports drinks for non athletes
16 oz Sports drinks for endurance

The Non Alcoholic Beverage Segment
The non–alcoholic beverage segment is a very competitive and dynamic sector and encompasses a broad range of categories as showed in the chart
below: The market size is currently around $ 170 billion in sales and is projected to grow to $190 billion by 2020. As the graph below points out, the
CSDs remain the largest single sub–category within the segment. However, as the CSD sub–category continues to decline, it is expected that most of
the segment growth will be driven by smaller, emerging "better–for–you" brands.
In reality, many of these sub–categories are already experiencing a growth driven by both the increasing demand for healthier, better–for–you
alternatives and the companies ' abilities to launch new products with original flavors and innovative packaging.
As outlined in the chart above, between 2003 and 2013, per capita consumption of CSDs decreased by 23%, while bottled water saw a 105% increase
and juices and other noncarbonated drinks increased 55%. While the CSDs sales are expected to continue declining, other healthier and functional non–
alcoholic beverage categories are expected to continue gaining share.
MARKET TRENDS
At least three factors may be considered as growth propellers in the group of healthy, non–carbonated beverages. The most important and widely
discussed is the growing consumer awareness and concerns about the effects of diet on health and well–being. This new approach, which has been
producing profound effects on consumption habits,

Case: Dr Pepper Snapple Group, Inc.: Energy Beverages
Texas A&M Corpus Christi
Marketing Management
MKTG–5320
Introduction
Dr Pepper Snapple Group, Inc. decided in September of 2007 to explore the profitability of expanding into the energy beverage market. Dr Pepper
Snapple Group, Inc. is a major competitor in the flavored carbonated soft drink (CSD) market, and also has a strong presence in the non–CSD market.
The energy beverage market had an estimated $6.2 billion in retail dollar sales in 2006. The market grew at an average annual rate of 42.5 percent
between 2001 and 2006, however, market industry experts estimated an average annual growth rate of 10.5 percent ... Show more content on
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An alternative market is adults between the ages of 35–54, a market that has been largely untapped but is still a large consumer of energy drinks
Product Line and Positioning
Currently, energy drinks are in both single–serve packaging and multipacks, with servings ranging from 8.3 ounces to 24 ounces. 8.3 ounces is the
most popular because this is offered by Red Bull, which is the industry leader. 16 ounce servings have a 150 percent growth since 2004, making it the
fastest growing size. Single servings have much higher sales than multipacks, which are generally sold through grocery stores and mass merchandisers.
Brands also offer both a regular and sugar–free version, with market share being 80 percent and 20 percent respectively.
Market Channel
The prevailing off premises retail channel for energy beverages are convenience stores at 74 percent of sales in 2006, followed by supermarkets at 14
percent. Because of the high profit margins, energy beverage brands are traditionally introduced exclusively in single–serve packaging in the
convenience store channel. The distribution agreement between Dr Pepper Snapple Group, Inc. and Hansen Natural Corporation to distribute Monster
Energy ends on November 10, 2008. This leaves Dr Pepper Snapple Group, Inc. with an already open channel to distribute its own energy beverage.
Pricing and Margins
The cost of goods for energy beverages, according to

Research on the Sale of Alcoholic Beverages in the United...
General considerations about alcohol in the United States The production and sale of alcohol in the US is regulated at a state level, by local
legislation, which means that conditions very from state to state. This also means that alcohol can be sold in particular places. For example, in
Maryland, alcohol cannot be sold in supermarkets, while in Florida (or in some parts of Florida), beer and wine can be sold in places such as
Wal–Mart. In other states, the sale of alcoholic beverages is done strictly in liquor stores, so beer, wine and liquor such as whiskey will only be sold
in these locations. In California, the sale of alcohol is relatively unrestricted, meaning that alcohol can be sold much easier, in locations ranging from
supermarkets (beer and wine, as well as liquor), hypermarkets or gas stations. At the same time, in some states, eighteen of all US states, the state
government controls in a monopoly the sale and retail of beer, wine and spirits, which explains some of the restrictions that are applied in terms of
location, time of sale etc. What is the relationship between monetary policy and inflation? Monetary policy controls the supply of money in an
economy and, through this, the level of inflation. When the Federal Reserve uses different monetary instruments, to be discussed below, it impacts the
money supply and the levels of inflation. So, monetary policy is the type of policy that the Federal Reserve uses to control inflation in the economy.
What

Marketing Of Food And Non-Alcoholic Beverage To Children...
THE MARKETING OF FOODS AND NON–ALCOHOLIC BEVERAGES TO CHILDREN
Name
Course
Professor
University
City, State
Date
Introduction
Even though marketing has the ability to influence people of all ages, children seem to be the most vulnerable ones. The 2003 Hastings report
concluded, "on the evidence up to that date, that children in the UK are exposed to extensive food advertising, and that the diet advertised is
considerably less healthy than the diet healthcare experts would recommend" (Halford and Boyland, 2013, p, 182). The case is not much different in
other countries also. Reports from North America (Gantz, et al. 2007; Institute of Medicine, 2005) clearly indicated the increased vulnerability of
children towards advertising and marketing activities of foods and non–alcoholic beverage manufacturers. The majority of the children do not have the
maturity to segregate between the good and evil. They are unaware of the traps made by the product manufacturers and service providers. Influenced by
the attractive advertisements and the sales promotion activities by the foods and non–alcoholic beverage manufacturers, children often compel their
parents to purchase these things for them. Parents, on the other hand, are ready to satisfy the needs of their children since many of the parents think
that fulfilling the demands of their children might help them to strengthen their relationships with their children. It should be noted that the parent
child relationship in the

An Evaluation Of The Alcoholic Beverage And Conversation...
An independent variable, which is what is varied during the experiment, is what will affect the dependent variable. A change in the independent
variable directly causes a change in the dependent variable, and you can only have one independent variable. The independent variable is the behavior
of one participant that triggers the behavior of another participant. In the first study, the alcoholic beverage and conversation topic selected by
Participant #1 is the independent variable. In the second study, the behavior of the seller at the store is the independent variable, as is the verbal and
nonverbal communication of some participants in the third study.
A dependent variable is what you measure in the experiment and what is affected during the experiment. The dependent variable responds to the
independent variable. It is called dependent because it "depends" on the independent variable. In a scientific experiment, you cannot have a dependent
variable without an independent variable. In the first study, the response of the second person to order the drink and take part in the ongoing
conversation is the dependent variable. In the second study, the dependent variable is the mannerisms with which the customer responds to the seller.
In the third study, the dependent variables are the response of the people in the "in–group", and the response of the people in the "out–group". You can
have more than one dependent variable, but you can only have one independent variable; in the

Beverage Cost Control
1.0 Introduction
Alcohol sales (beverage sales) are an easy way to increase profitability because the costs are lower and the gross margin is far greater for beverage
than for food. However, beverage costs must be controlled if an operation is to reach maximum potential of gross profit from beverage sales. Every
reduction in beverage cost percentage renders a higher gross profit. Beverage costs that are above industry averages can negatively impact your
profitability. A profitable restaurant typically generates a 22% to 28% beverage cost. Because of the impact beverage costs can make on an
operation, it is important to know where beverage cost falls in relation to total sales on a daily or weekly basis. Beyond the bottom line, beverage ...
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A combination of several different controls is the best way to ensure tight control and therefore see the maximum potential liquor sales offer.
1. Par Stocked Bar * The bar should be stocked based on a number of bottles of each brand sold on the busiest day plus a margin for safety. * Bottles
should only be restocked by managers and only on a bottle for bottle basis.
2. Receiving and Storing * Purchasing and receiving functions should be undertaken by separate individuals. The beverage buyer should not be
the same person receiving the merchandise. A receiving report is generated by the purchasing manager stating the quantities, sizes, and agreed
upon prices for the order. The receiver is responsible for inspecting the order when it comes in and making sure it matches the report. * All bottles
received should be marked in a way that makes the bottle identifiable as a house bottle (to prevent bartenders from bringing in their own bottles and
keeping the profits) * All received merchandise should then be stored in a locked area where access is limited to as few people as possible (ideally just
one), as this allows shortages to be traced.
3. Maintenance * A perpetualinventory should be maintained for each time period with adjustments for purchases and requisitions. This perpetual
inventory should be compared against a physical inventory at the close of every period and variances should be noted and investigated.
4.

Food and Beverage
STUDENT NUMBER :10011364671 ASSIGNMENT CODE :72365J QUESTION 1 What does the term 'right of admission' mean ? (6) It means
that a Proprietor allows the customers of his hotel and he reserves the right admission with him . Entry of customers subject to rights of hotel
owners. It also means that the store owner or management are allowed to deny entry to potential customers without giving just cause . The decision
as to who is allowed in or out is usually up to the store owners discretion , which can be in good judgement or not . The right of admission notice also
allows the shop security to search your bag or your person at their own discretion. For proper justifications , the owner may restrict the Right... Show
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(8) The requirements of a bar control system must be identified independently of the requirements of an accounting system because the bar control
system is actually controlled by the accounting system . And the bar control system focuses on the stock available for the customers . A bar
control system controls issues from the store or cellar . The accounting system ensures the compliance system with accounting policies and
procedures . QUESTION 5 Explain the possible causes of discrepancies between sales at selling price on the bar liquor stock sheet and actual sales
recorded. (10) Discrepancies in stock management refers to the difference between actual quantities of stock of material available in a bar and the
available quantities as per stock records . Major causes of stock discrepancies are: Any discrepancies between sales at selling price on the bar liquor
stock sheet may indicate theft by employees or customers . Not taking stock takes occasionally and spontaneously. Actual liquor stock issued from the
store being different from the quantity recorded . Actual quantity of liquor received from the store being different from the quantity recorded. Liquor
stored at the wrong place and therefore not considered during physical stock verification . Losses during storage for reasons such as evaporation and
losses handling . Errors in ascertaining quantities physically available . Receipt or issues entries made in records under

Bangladesh Beverage Industry
Introduction Origin This report has been prepared as a partial requirement for the course "Micro–Economics". This report, on the present market
scenario of the beverage industry, is to be submitted to the instructor of the course Mr. Sheikh Morshed Jahan, the instructor of the course. Background
The soft drinks market in Bangladesh consists mainly of seven companies. 1. Abdul Monem Limited (Coca–Cola, Sprite, Fanta) 2. Agriculture
Marketing Company Limited (Pran) 3. Akij Group (Mojo, Lemu, Frutika) 4. Global Beverage Limited (Virgin) 5. Globe Soft Drinks Limited (Uro
Cola, Uro Lemon) 6. Partex Beverage Limited (RC Cola, Lychena) 7. Transcom Beverage (Pepsi, 7up, Mirinda) Of these, Pran and Mojo are the...
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3. Secondary sources of data relating to the beverage companies in Bangladesh are very limited. 4. An in–depth analysis of the beverage industry from
a microeconomic perspective was not possible due to the lack of adequate knowledge on the topic. Methodology In order to understand the market
structure of the beverage industry, we will take the perspective from three different viewpoints. We will be preparing questionnaires for a. the
retailers, b. the consumers and c. the company. Primary Data: For collecting primary data we will be conducting a survey research. Our primary
source of data will be the answers that we will receive from the questionnaires. The survey research will be conducted in two manners. Personal
Interviewing, for retailers, consumers, and respective companies. Here, we visited the people concerned and asked them questions relevant to our
report. Online Research, for the consumers only. The questionnaire will be uploaded in public survey website and available to people for filling up.
Sampling Plan: The sampling plan includes three parts Sampling unit: The sampling unit of our report was both regular and seasonal consumers.
Sampling size: The survey was conducted in different locations of Dhaka city. Due to time limitations, we were not

Alcohol Beverages Should Be Banned
Alcohol Beverages Should be Banned Imagine waking up in the middle of the night by a phone call and a family member tells you that your best
friend passed from drinking while driving. Alcohol overpowers many people when they become stress or depressed. Alcohol misleads people to
numerous consequences that they regret. Alcohol is becoming a priority to a lot of people in the world and that needs to change. A reason why
alcohol is misused is because it has been accepted in the population for a very long time. Once a person starts to consume so much alcohol every day,
they are considered alcoholics. These people drown their sorrows because of their job loss, families, marital problems, break–ups, anything life related.
At least, "100,000 people die each year from alcohol–related causes..." (2015 Alcoholism Statistics You Need to Know) One night and one drink can
ruin a reputation of the person. Alcohol effects people physically, socially, and mentally.
People say during dark times at night, people get in their depression mood and start stressing. Many know that "Alcohol abuse and alcoholism
within a family is a problem that can destroy a marriage or drive a wedge between members." (What Are the Problems & Effects of Alcoholism on
Families & Marriages) That's where they buy some sort of alcohol beverage from the store and start drinking. If a husband gets off work and buys any
sort of alcohol beverage from the store and they stay out very late, the mother and children would

A Short Note On Non Alcoholic Beverage Company
Company SWOT Analysis
Company Description
The name of My Non–Alcoholic Beverage Company is "Revitalize Energy Drink". I decided on this particular name because it should connect with
consumers and the name speaks for itself. The drink will consist of all natural products to help give users a boost of energy and assist them to
consume natural vitamins and minerals their bodies need. Our mission is to serve men and women of all ages by providing an all–natural quality energy
drink that will fuel their bodies and mind. Our mission is to provide a high quality all natural products that individuals can enjoy and provide their
bodies with nutritional vitamins. We at Revitalize Company truly believe in our mission statement and will do our best ... Show more content on
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Non–alcoholic Beverage Industry Trends and Justification
Industry Trends
Today Non–alcoholic Beverage Industry continues to grow due to the growing population and rise of the middle class, especially in emerging markets,
and disposable income. All these are key growth drivers for non–alcoholic beverage companies to thrive. According to the Market Intelligence firm
Euromonitor International predicts the middle class around the country will make up 1.5 billion households by 2020, a 25% rise since 2012.
According to the Bureau of Economic Analysis report, U.S. consumption accounts for over two–thirds of the country 's gross domestic product (or
GDP). Individuals tend to spend more with a rise in their disposable income. The increase in consumer confidence also increases consumption
expenditure (www.marketrealist.com). Another reason non–alcoholic beverage is on the growth because consumers are more health conscious, and
sugary drinks are on the decline. According to the Center for Disease Control and Prevention, calories from added sugars in soda are down 39 percent
since 2000 because Americans are more conscious about their weight and the rising obesity rates. Two–Thirds of U.S. adults prove to be overweight or
obese, a number that has been rising steadily for the past three decades (www.cnbc.com). According to the latest Energy Drink

Final Beverage : Non Alcoholic Beer
David Bohn
Restaurant Operations
Final Beverage Paper – Non–Alcoholic
10/9/2015
Non–Alcoholic Beer
Non–alcoholic beer for the most part still has alcohol in it, .5 percent alcohol is the most common and yes there are some that have 0.0 percent
alcohol but they are more expensive to produce and the flavor is greatly reduced. There are countries like Saudi Arabia, Kuwait, and Qatar, just to
name a few, where you would find the 0.0 percent alcoholic beer because any type of alcohol consumption is strictly prohibited. In these countries they
have strict punishments for the consumption of alcohol, such as, whippings, incarceration and deportation. The Middle East countries consume one
third of all non–alcoholic beer produced. ... Show more content on Helpwriting.net ...
The beers produced during prohibition did produce a new market that exists today, the light or lite beer market. Many people developed a new love for
the lighter flavored beer, as well as lowered carb beer.
Process of Production Non–alcoholic beer starts out with the same process as regular beer, processing the mash, boiling the wart, adding the hops
and then the fermentation, at this point it beer with alcohol in it and you could start bottling it for sale. The next process is to take the alcohol out of
it, and this is done by heating it. Alcohol has a much lower boiling point then water, which is 212 degrees Fahrenheit, alcohol boils off at 173 degrees
Fahrenheit. They have to keep it heated until the beer reaches an "ABV" or Alcohol by Volumeof .5 percent, but the result of heating the beer is that
you lose flavor. Another process can be used to reduce flavor loss and that is by heating the alcohol under a vacuum which allows you to boil the
beer at 120 degrees Fahrenheit. There is a vacuum process which does allow you to heat at 50 degrees Fahrenheit, but this process is too expensive for
most large brewers to still make a profit. Probably the best way to produce a non–alcoholic beer with minimal loss of flavor is through the

Effects Of Alcohol On The Alcoholic Beverage
The alcoholic beverage has long been a key element of our social world and has grown into a way of life for many. It is something that is at almost
every party that we attend, it is advertised on television, and is promoted by many celebrities. People consume alcohol to celebrate an occasion,
socialize with their friends or strangers, or to just simply relax. Alcohol, whether it be in the form of wine, beer, or spirits, have almost become
inescapable in todays society. We often wonder the effect that is has on different individuals, and wonder why some become so heavily addicted to it
while others do not. Because the prevalence of alcohol has continued to flourish in our society, the number of people who heavily consume it has
increased ... Show more content on Helpwriting.net ...
Some acute physical effects of having an elevated BAC level can include: reduced inhibitions, slurred speech, motor impairment, confusion, memory
problems, concentration problems, breathing problems, violent behavior, being involved in a car accident, or in worse case scenario, death (niaaa).
When an individual finds himself or herself drinking heavily over a long period of time, they may develop chronic physical effects of alcoholism.
"Alcoholism is currently listed as the third leading cause of death in our society" (dlcas). However, because many deaths related to alcohol go
unreported, some believe that alcoholism could be the number one killer in today's world (dlcas). For example, when a person dies from the failure of
an organ, the role that alcohol could have played in that failure is not taken into consideration. It is no doubt that alcohol certainly has the potential to
cause serious physical harm to all of the body systems. Symptoms can arise in an individual's general appearance, such as having hand tremors,
irritability, jaundice, rosacea, and swelling of the parotid gland (dlcas). The gastrointestinal tract can be affected by alcoholism producing symptoms of
dyspepsia, nausea and vomiting, diarrhea that is recurrent, abdominal pain, hypo or hyperglycemia, and can damage the liver (dlcas). Alcoholism can
also affect the cardiovascular system, respiratory systems, central nervous

: Dr. Pepper Snapple Group, Inc.: Energy Beverages Essay
Assignment 3.4 – Case Study: Dr. Pepper Snapple Group, Inc.: Energy Beverages
1. How would you characterize the energy beverage category and competitors in late 2007? A slow growing market is a great way to characterize
the energy beverage category in late 2007. This industry was increasing in profits still but was not increasing in profits as quickly due to factors such
as market maturity, increasing in prices, competition and new hybrid products (Kerin & Peterson, 2010). The market was still very small but was
dominated by Red Bull due to it being one of the first energy drinks, which caused it to dictate the market and have more of an advantage than the
other energy beverages. So in late 2007 the market for energy drinks was still ... Show more content on Helpwriting.net ...
3. What target consumer market should be chosen for a new energy beverage brand? The target consumer market that should be chosen for a new
energy beverage brand is males between the ages of 15 and 26. Marketing to this age group falls between the 12 to 34 year olds that estimate to make
up 70 percent of the energy drink market (Kerin & Peterson, 2010). This would allow them to still market to the heavy users but would be able to
narrow it down to a specific age group within the market. Marketing to this group would allow you to focus on groups such as high school &
college students, athletes, and young adults entering the work force or newly parents. The students that would be using the energy products can
use it for staying up to study or to help wake up and be alert in class. Athletes could use this product for refocusing after a workout or practice so
they would crash. Young adults could use this energy drink for staying up in there social life late at night or to make sure they are awake in the
morning for that new job to impress the boss. A different market would be the parents of a newborn. Markets like this could be beneficial because
parents want to stay up to feed their new born and make sure everything is okay during the day especially after a sleepless night or two. Marketing to
specific target markets helps companies clarify what the product is used for and how it can be beneficial instead of having it say we

Beverage Competition
Analysis of Case 5 1.What are the strategically relevant components of the global and U.S. beverage industry macro–environment? How do the
economic characteristics of the alternative beverage segment of the industry differ from that of other beverage categories? Explain. About the
market size, The worldwide total market for beverages in 2009 was $1,581.7 billion. The sales of beverages in the U.S. during 2009 totaled nearly
28,859 billion gallons, with carbonated soft drinks accounting for 48.2 percent of industry sales and bottle water making up 29.2 percent of industry
sales. Sports drinks, flavored or enhanced water, and energy drinks made up 4.0 percent, 1.6 percent, and 1.2 percent of industry sales, respectively, in
2009. The... Show more content on Helpwriting.net ...
Delis and restaurants had low switching costs from brand to brand, but had less ability to negotiate for deep pricing discounts because of volume
limitations. The bargaining power and leverage of suppliers–a _______competitive force Students will easily conclude that suppliers to beverage
producers have little leverage in negotiations and represent a weak competitive force. Packaging is readily available from many suppliers and is
commodity like. It is possible that suppliers of ingredients available from only a few suppliers (such as taurine) would have a moderate amount of
leverage in negotiations with energy drink producers. Additionally, the producers of alternative beverages are important customers of suppliers and buy
in large quantities. Competition from substitutes–a _______________ competitive force There were many substitutes to alternative beverages,
including any other type of beverage (e.g., tea, soft drinks, fruit juices, and bottled water) and tap water. Students are likely to suggest that other
beverages represent a strong competitive force since there are many types of beverages that can satisfy one's thirst. Consumers were familiar with
substitute beverages and likely consumed substitute beverages on a regular basis. In addition, and most substitute beverages sell at price pointss much
lower than alternative beverages, which leads to switching if consumer income is limited.

The Energy Beverage Segment Burst
The energy beverage segment burst on the scene in the early 2000's to sky rocket to the top in the fastest growing nonalcoholic segment. The case study
of Dr. Pepper Snapple Group's senior management wanting to enter with their own brand to compete against the competition makes sense to try and
capitalize on a growing market that is not demonstrating that it will decline in sales.
The challenges that Dr. Pepper Snapple Group (DPS) would have to overcome in the energy beverage market will be similar to those in the launch of
Accelerade RTD (Kerin, R., & Peterson, R. 2013). PepsiCo and Coca–Cola owned the majority of the Sports Drink Market, similar to how Red Bull,
Hansen, PepsiCo, and Coca–Cola would be the segment holders for the energy drink. DPS would have to develop a tagline for the brand, pick a target
market to focus on, positioning choice and ultimately the pricing.
The energy beverage market is a growing market. The energy drinks and shots market is expected to grow in the coming years. As per industry
sources, the US energy drinks market grew by 16% in the first six months of 2011. The energy drinks and shots market generated about $7 billion in
2011 and the sales of these products are expected to grow by more than 10% annually until 2016 according to industry experts (SWOT, 2010).
Monster Energy posted in 2015 that, "Monster 's international sales have already been growing faster than domestic sales. Sacks said in the call that
Japan is "becoming one of our

The Origin Of Alcohol As A Alcoholic Beverage Among The...
"Alcohol may be man 's worst enemy, but the bible says love your enemy"–Frank Sinatra. In chemistry, alcohol is any substance with sugars that have
been fermented (Hirst). Alcohol has been a part of human history for an immense amount of time; evidence of an alcohol drink in China dates back to
7000 BCE (Hirst). Ancient Egyptians are cited as having had some form of alcohol (Hirst). Sura was a prominent Indian alcohol made from rice from
3000 BCE to 2000 BCE (Hirst). Babylonians had various alcohols and worshipped a goddess of wine and beer by the name of Sidura; Sidura appears
as a character in Gilgamesh, the earliest surviving work of literature that dates back to 2750 BCE (Hirst). Mead was made from fermented honey and
water, and it ... Show more content on Helpwriting.net ...
All of these Christian denominations believed that alcohol was a gift from God, but to "...get drunk with wine," (New International Version, Eph 5.18)
was to sin. For the next few hundred years, alcohol consumption was seen as an act for moderation. The nineteenth century marks the beginning of a
great push for temperance during the Second Great Awakening; this was founded upon an increased level ofalcoholism in Europe and America during
a time of Industrialization that called for the need of reliable workers (Holt). The Puritan push for temperance became stronger, and in 1826, the
Society for the Promotion of Temperance was formed with over five thousand chapters across the United States; this group was partly responsible for
the implementation of the illegality of buying alcohol in many states on a Sunday (Indiana is the only state in which this law remains in effect) and for
the movement that preceded the Prohibition in 1920 (Holt). The Prohibition disallowed Americans to produce, import, transport, or sell alcoholic
beverages; it lasted for thirteen years until the twenty–first amendment ended it because of the reaction it sparked (Holt). In the twenty–first century,
the minimum drinking age in all fifty states in America is 21 years old. The science of alcohol, the social science of alcohol, and the international usage
of alcohol factor into the controversy of this magic number: 21. Ethanol, the alcohol

Johnson Beverage Inc
Robert KennedyCollege
|Financial Management |
| |
|Number of the assignment: Final Assessment |
|Name of the assignment: Johnson Beverage Inc |
| |
|Date: November 26th , ... Show more content on Helpwriting.net ...
JBI distributes principally bottled sports drinks provided by small specialty beverage companies. The company's discounts policy depends on
customers and is based on a number of commercial factors.
One of JBI's best and most loyal customers for years, Saver Superstore, had been approached by a competitor and may want to negotiate a lower price
for its product purchases.
During a meeting held to address the situation Johnson's accountant Jim Thomas presented a compiled report on customers profitability and profit
margin where customer service costs are allocated to customers as a percentage of revenue. This analysis brought Johnson to the conclusion that Saver
Superstore is not a very profitable customer compared to other client retailers ,that it is one of their lowest–margin customers and he can't consider
lowering prices for them.
The operation manager for JBI suggested considering that Saver Superstore is an easy to deal with partner unlike some other customers that make the
business spent a lot of time on their rush orders .This comment brought Johnson to wonder about the customer service costs structure and allocation
system. The current system allocates these costs based the revenue generated by each customer which assign a large share to Saver Superstore the
biggest one.
JBI's accountant Thomas suggested collecting information about the time and the amount of activity devoted to customer which might help the company

The Tippling Bros.: Nationally Recognized Beverage...
EXECUTIVE SUMMARY The Tippling Bros. are a nationally recognized beverage consultancy firm based in New York City, that combines the
experience, expertise and creative genius of Tad Carducci and Paul Tanguay. With their joint experience of over 40 years working in both on and off
premise arenas, the Tipplers strive to execute a singular mission in their pursuits; to help the world drink better. The Tipping Bros. have established
themselves as leaders in the beverage industry by continually embracing, advancing and redefining the art of raising the bar behind the bar. They have
a consistent track record of success in establishing a diversity of concepts, providing independent consultation and strengthening brand equity for
globally ... Show more content on Helpwriting.net ...
Currently analysts are now noticing a return to growth as establishments offer consumers products that they can 't get at home. According to the
American Culinary Federation; today 's consumers are more affluent, bold and demanding in their expectations of restaurants and bars due to the
observation that American palates have grown more sophisticated and adventurous than ever before. This evolution has been observed through the
exponential growth of mixology focused on–premise beverage programs, craft cocktail diversification and artisan liquors sales since 2009. Reports
have indicated that with the craft cocktail is emerging as a top trend in the industry. The craft cocktail is taking consumers beyond the traditional drink
into more complex and adventurous culinary landscapes and establishing a firm foothold for itself in top bars and restaurants across the nation.
National Restaurant Association (NRA) president and CEO Dawn Sweeney notes that, "Alcohol can play an important role in the restaurant experience.
All–natural and artisan–made products reflect a shift in popular philosophy–driven choices" amongst consumers in on–premise settings.
(www.beverageindustry.com "Alcohol Trends" 12/01/11). These statements are supported by market research conducted by Chicago
–based Technomic
Inc. evaluating overall consumer expenditures on alcohol in the on–premise sector of the industry. According to their findings, consumer expenditures
away from home will

Persuasive Essay On Beverage Driving
What is beverage driving? Drink driving or inebriated driving, as different nations call it, for the most part means driving affected by liquor. Be that as
it may, it really incorporates different arrangement of offenses. Here are some significant circumstances as justification for getting drink driving–related
charges: drink driving drug driving surpassing endorsed grouping of liquor (PCA) denying a breath test and/or investigation declining to go with to
the police headquarters declining a blood or pee test, and driving impaired (DUI) While there's a qualification between a PCA and a DUI, you could
at present wind up obligated regardless of the fact that you weren't really driving. What is its criminal risk? In instances of minor mischances, the
wrongdoer may... Show more content on Helpwriting.net ...
In various parts of Australia alone, the criminal equity framework contrasts in its measures for criminal risk with regards to drink driving. You may
find that a few states forced less extreme punishments while others have heavier ones. The strictest in taking care of such an offense in Australia is
the condition of Victoria. Truth be told, you don't need to drive to be accused of a beverage driving offense. What happens to a guilty party? PCA
offenses are partitioned into five classes – tenderfoot, unique, low, center, and high. Contingent upon the seriousness of the offense, the court can
abbreviate or stretch the exclusion period. In the event that you are charged, your permit is naturally suspended for 24 hours after being pulled up by
the police while over the farthest point. A few charges include more than a 24–hour suspension, and the guilty party is precluded from driving until
everything is finished in court. Be that as it may, there are likewise sure circumstances where it is conceivable to get an extraordinary permit while
holding up to go to court. What is the most ideal approach to recover your

No Other Beverage Compares to Water Essay
There are many beverages available to drink through out the day with varying prices. After a long muscle aching work out at the gym, a scorching
hot, like the oven, summer day at the beach, or just looking for a cold refreshing beverage to drink through out the stressing day, there is no other
choice that fits the requirements of ice cold, thirst quenching, crystal clear water. Ice cold water is not only need to quench your thirst but also, for
medical reasons such as proper maintenance and lubrication of your organs and joints. It assists in the purification, removal of toxins, and waste from
your body. If you are looking to lose weight, it also contributes to that. Water is a very essential liquid that everyone needs more than they... Show more
content on Helpwriting.net ...
When it comes to replacing essential elements needed from exercising, studies have shown this statement is only true when it comes to extreme
exercising over a long period of time, such as a triathlon ("The Soko"). Some drinks such as Tiger Woods gatorade may have extra ingredients
such as sugar, vitamins, electrolytes or caffeine. Mineral enhanced water typically contains salts and carbon dioxide. These items can cause
medical problems if the person is unaware of its contents. The extra sodium can cause fluid retention and swelling or increase blood pressure. These
products are not necessary for the additional price they charge consumers. If there is not enough water being consumed there is a chance of
dehydration. Dehydration symptoms consist of pounding headaches, lethargy, confusion, weakness, dry chapped lips, and leather like dry skin.
People with the highest risk are elderly and small children. As the body ages, normal processes are much slower. Mental awareness combined with
use of diuretics, laxatives, and limited mobility increases their risk for severe dehydration. Most elderly people have less food intake which will
increase their need to consume water. Babies are at high risk also when they get sick. Increased excretions, vomiting, and diarrhea can quickly put the
child in a dehydration state. It becomes important for the parents to watch like a hawk for signs of dehydration such as: cold clammy skin, lethargy,

Alcohol, Beverage Or Drug?
"Alcohol, Beverage or Drug?" Since man was able to pick fruits, there has been alcohol. Chemicals created from fermented berries and grapes that
bestowed "power and vision" unto those who ingested it. Alcohol's roots go much deeper than mankind itself, consequently it has affected us the
most. I propose that we look at this vicious beverage from a new, and different light. That we might see it for the uncontrollable drug that it is. First, I
will be addressing how addictive alcohol is, then how it affects the body, and finally how it affects others around those who ingest alcohol.
Most people would like to believe that there is no addictiveness in alcoholic drinks, but unfortunately for them that isn't the case. A substance or activity
is considered addictive when it causes pleasure to the person who uses or takes part in said substance, or activity, and continues to use that substance or
continue that activity, no matter the consequences.
Like many beverages such as, coffee, pop, or tea, alcohol is consumed regularly by many people. These people also easily become addicted to coffee,
pop. or tea. They become addicted to these drinks because of the effects that those drinks have on them. For example, people drink coffee for the
caffeine to give them energy to go about their day. Eventually people can't get their day underway without a cup of coffee to get them rolling; this
concept goes for alcohol as well. People drink it at parties as a " catalyst for fun". The next time

Drinking Alcoholic Beverages
DRINKING ALCOHOLIC BEVERAGES
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers,
wines, and spirits (or distilled beverage). They are legally consumed in most countries, and over 100 countries have laws regulating their production,
sale, and consumption.[1] In particular, such laws specify the minimum age at which a person may legally buy or drink them. This minimum age
varies between 16 and 25 years, depending upon the country and the type of drink. Most nations set it at 18 years of age.[1]
The production and consumption of alcohol occurs in most cultures of the world, from hunter–gatherer peoples to nation–states.[2][3] Alcoholic
beverages ... Show more content on Helpwriting.net ...
However, there are some controversies regarding this definition mainly because the large number of chemical substances reported in chemistry
literature need to be indexed.
Isomerism caused much consternation to early researchers, since isomers have exact the same composition, but differ in configuration (arrangement) of
the atoms. For example, there was much speculation for the chemical identity of benzene, until the correct structure was described by Friedrich August
KekulГ©. Likewise, the idea of stereoisomerism – that atoms have rigid three–dimensional structure and can thus form isomers that differ only in their
three–dimensional arrangement – was another crucial step in understanding the concept of distinct chemical substances. For example, tartaric acid has
three distinct isomers, a pair of diastereomers with one diastereomer forming two enantiomers. chemical is a form of matter that has constant chemical
composition and characteristic properties.[1] It cannot be separated into components by physical separation

Food and Beverage
Introduction
In this assignment, the main concerns would be analysed utilising the information provided in this case study and help identify various possibilities,
which affected the inaccurate accounting figures. A critical evaluation of the current procedures would be carried out, as these procedures in terms of
purchasing, receiving, storing and production would be suggested to the general manager. Likewise, appropriate and professional recommendations
would be provided to improve the difficult situation that the management is facing.
Procedures
As mentioned by Lockwood, Alcott and Pentelidis (2008) "The food and beverage operations largely follow a basic input, process, output model." This
model consists of the following steps in ... Show more content on Helpwriting.net ...
Storing of food and beverage
Once the receiving party has properly accepted the delivered food products, the next step in control of food costs is the storing of those items. The
primary reason of storing for any food and beverage operation is to have satisfactory supply of products on hand to service guests whom are our main
concern in this sector and also to prevent goods from being stolen and damaged.
According to Hampton and Shettleworth (1996) "The objective of a food store is to ensure that an adequate supply of foods for the immediate needs
of the establishment are available at all times. Further supported by Feinstein and Stefanelli (2005) "The basic goal of storage management is to
prevent loss of merchandise that is cause by theft, pilferage and spoilage. Foods when being accepted at the receiving department are divided into
perishables and non–perishables item and these two items must be stored separately to avoid harmful effects to the food. The perishables items must go
straight to the refrigerator or cold rooms inside the kitchen

Proposal For Food And Beverage
FOOD AND BEVERAGES AT THE CONVENTION
Linda Holland–Blackwell
HOSP 309
American Public University System
Food and beverage is an essential part of many meeting and careful planning can save a large amount of money. The planner must know how to
negotiate and what to negotiate. Food and beverage is a part of an event that creates memories and provides a service that goes beyond just grabbing
something to eat. The planner must know what to negotiate how to negotiate when it comes to food and beverage. Because every event involves
food and beverage. It can be puzzling to some planners as to what is negotiable, prices caterers charge for their services, and where concessions are
made. The Breaking Down Barriers Association (BDBA) is sponsoring an event at the Raleigh Convention Center, located in downtown Raleigh, N.C.
The BDBA is a 6,000 member nonprofit association whose members are individuals from across the country. The BDBA was founded fifteen years
ago by a group of individuals who specializes in racial inequality and saw the need to make a difference for future generation. Over 65% of the
organization's membership are professional business people and the remainder of the association members are suppliers to the businesses. Although the
majority are women, 45% of the members are male; 40% Caucasian; 37% African American; and 12% Latino, Asian, and Native American. Knowing
the makeup of the organization is an important factor for

Advantages And Disadvantages Of Alcoholic Beverages
Drinking alcoholic beverage is already a part of our routine. We may not drink every day but if there is an occasion like birthdays, anniversaries, job
promotions, reunions or if you are heart–broken, alcoholic drinks are always present. Not all people are drinking beverage because they are happy,
sometimes, others are drinking because they are sad of losing a family or they are feeling pain because of a recent break up.
Alcoholic beverages are widely used all over the world, and it plays a significant role in the social scene of many cultures. To be more knowledgeable
of what we drink, let us check first what is alcoholic beverage and its content.
Alcoholic beverage is a drink that has a considerable amount of psychoactive drug ethanol, which ... Show more content on Helpwriting.net ...
Fortified wine is different from spirits because spirits is a wine that is made by distilling, while fortified wine is purely a wine that has a spirit added
to it. There are already many fortified wines that has been developed such as commandaria, sherry, port, marsala, madeira and vermouth, which is the
aromatized wine.
Health Effects of drinking Alcoholic Beverage
Drinking of an lcoholic beverage is classified by IARC as the cause of breast cancer in female, laryx, liver, colorectum, oral cavity, esophagus, pharynx
and pancreas. Also, carbonated beverage with alcohol can be absorbed faster than non–carbonated alcohol. Drinking too much alcoholic beverage in a
single day or everyday can put your health at risk which can affect your body:
Brain
–Alcohol interferes with brain's connection pathway which can affect the brain's works and looks. These interruptions can cause in the person's
change of mood and behavior. The presence of alcohol may trigger the person from doing things that he/she doesn't normally do, and may also alter a
person's sense of equilibrium.
Heart
–Drinking too much alcohol over a single specific time cause damage to the heart which includes:
1.High blood pressure
2.

Alcohol As A Alcoholic Beverage
Alcoholic drinks play a crucial social role in most cultures. An alcoholic beverage is a drink which contains a significant amount of the psychoactive
drug ethanol which is informally called alcohol. [Wikipedia] Most countries implement laws regulating alcoholic drinks production, sale and
consumption because of their potential for abuse which may cause physical dependence and increase their risk of alcohol–related harm. [1] ["Minimum
Age Limits Worldwide". International Center for Alcohol Policies. Retrieved 2009–09–20.] In Australian society, alcohol has many roles. Many
Australians take alcohol mostly for relaxation, enjoyment and for social reasons, and generally they consume alcohol at levels that cause few adverse
effects. However, a significant proportion of Australians take alcohol at levels that cause adverse effects. In many countries, Australia inclusive,
disease, injury and a considerable burden of death is attributed to alcohol. Families and the broader community are also affected by alcohol–related
harm. Some other reasons for taking alcohol include to enhance creativity, to overcome inhibitions, boredom, habit. (2) [www.nhmrc.gov.au
/health–topics/alcohol–guidelines] The most common cause of drug related deaths in the Australian teenage population has been found to be alcohol.
Misuse of alcohol in this age group has been linked to binge drinking, drink driving and unsafe sex. 'Booze ' is the common term used for alcohol by

The Food And Beverage Industry
This paper is over whether the Food and Beverage industry should be allowed to use their self–imposed regulations for food marketing and labeling or
should the government be the ones to enforce policies. I believe the government should be the ones to regulate the food and beverage industry to give
Americans the chose to make healthier decisions. America waistline is expanding and continues to expand, according to a study done and published by
The Lancet(Khan, 2014). Which is one of the world's best–known medical journals. We are the number one country for obesity. This obesity
phenomenon cannot improve if improvements in the food and beverage industry do not change its marketing and nutritional quality. Food marketing
targets children and takes advantage of children' vulnerability. There is evidence that shows the effects of food marketing on children's eating behaviors
and health. If the industries are reluctance to make the necessary changes to their practice, then the government needs be the ones to improve the health
of their people. Keywords: government, obesity, regulations, and marketing The government has always had a huge impact in the United States and
those living in this country. Whenever the government gets involved in a topic or issue they either seem too strict or too lenient. They sometimes fail
to achieve a successful medium. A great example would be the argument for government regulation of diets for its people or no regulation at all. The
government

Advertising Alcoholic Beverages to Children Essay
Advertising Alcoholic Beverages to Children
Alcohol manufacturers use a variety of unscrupulous techniques to advertise alcoholic beverages to children. Perhaps the worst example is
Anheuser–Busch Co., the world's largest brewer, which uses child–enticing cartoon images of frogs, dogs, penguins and lizards in ads for Budweiser
beer. These Budweiser cartoon characters are hugely popular with children, just like Joe Camel ads. A KidCom Marketing study once found these
Budweiser cartoon character ads were American children's favorite ads. This is no accident. Anheuser–Busch is conducting an advertising campaign to
get children to start drinking beer. These Budweiser ads are unconscionable. So are Phillip Morris's Miller Lite "twist to ... Show more content on
Helpwriting.net ...
A municipality may not, therefore, simply pass a law saying "All alcohol advertising shall be prohibited." This would clearly be an unconstitutional
infringement on commercial speech, as well as vague and overly broad. Municipalities must be selective and regulate those types of advertising which
they can prove are linked to increasing minor consumption of alcohol.
Billboards
Billboards are a major forum for alcohol advertising. Children and teenagers are regularly subjected to these types of advertisements, but parents
cannot effectively control their children's exposure to alcohol billboards. Billboards cannot be "turned off" like other types of advertising. A
municipality probably may ban billboards advertising alcohol, if it can demonstrate that these billboards have an adverse effect on minors. The
Supreme Court has found that billboards are a unique form of advertising and subject to extensive regulation. The City of Baltimore recently banned
outdoor alcohol advertising and defeated the advertiser's free speech argument in court. A federal circuit court upheld the ban on alcohol advertising on
billboards as not an unconstitutional infringement of the advertiser's right of free speech.
Warning Labels
Children and teenagers are adversely affected by advertising that glamorizes alcohol consumption. Unlike cigarette

The Decline Of Alcoholic Beverages
The earliest alcoholic beverages may have been made from berries or and winemaking may have originated in the wild grape regions of the Middle
East. (Hanson, 1995). A variety of alcoholic beverages have been used in China since prehistoric times China perceived alcohol as spiritual food
rather than a material food (Hanson, 1995). From the earliest recorded use of alcohol, drinking has been a social activity, and both consumption and
behavior have been subject to self–imposed social controls. The future of children who grow up in alcoholic families. (1) The term "Adult Children
of Alcoholics" also referred to as ACA's has become more popular in the psychology /mental health world. The term also can be called "Adult
children of dysfunctional families" (ACDF's) which means a person/people who have lived in such dysfunction. People who have grown up in
dysfunctional families are put in a group to easily identify them. (2) Alcohol problems don't just hurt the drinker. According to NIAAA, more than
half of Americans have at least one close relative with a drinking problem. Spouses and children of heavy drinkers are more likely to face family
violence; children are more likely to suffer physical and sexual abuse and neglect and to develop psychological problems. Women who drink during
pregnancy run a serious risk of damaging their fetuses. Relatives and friends can be killed or injured in alcohol–related accidents and assaults
(Association, 2007). For many people, drinking

Sweetened Beverage Tax
In "In Chicago, Nobody Knew the Soda Tax Could Be so Complicated" by Patrick Clinton, he points out that retailers in Cook County (Illinois)
argue that the Sweetened Beverage Tax is illegal. The tax that was passed last fall and was planned to be effective by July 1, 2017, consisted of
setting a tax rate per ounce on the retail sale of the drink brought so many controversies if they should keep the tax or not. Clinton explains that in the
Illinois's constitution any law has to be taxed uniformly, but the tax does not meet all the requirements. The Sweetened Beverage Tax includes any
drinks with artificial sweeteners like drinks in a bottle or a mixed drink, even fountain drinks, but it excludes juices, drinks that are made by baristas,
legitimate

Consequences Of Drinking Alcoholic Beverages With Energy...
Literature Review The practice of adolescents and young adults consuming alcoholic beverages with energy drinks or AmED has elevated concern on
the topic of possible increases in detrimental practices with regards to drinking, damaging psychological and physiological side effects from consuming
these mixed beverages and behavior that puts the individual and those around them at risk. In order to better see the effects of consuming both alcohol
and energy drinks together, authors Amy Peacock, Raimondo Bruno and Frances H. Martin present a study that aims to establish the particular
physiological, psychological and behavioral risk–taking consequences of drinking alcoholic beverages with energy drinks in the article, "The
Subjective Physiological, Psychological, and Behavioral Risk–Taking Consequences of Alcohol and EnergyDrink Co–Ingestion." From the article,
Peacock, Bruno and Martin selected participants between May and July of 2011 from a base of 1,113 participants aged 18 or older. The survey
recruited participants in the greater Hobart area, near Tasmania, Australia by the use of posters, media reports and the Internet. Participants completed
an online survey on their usage pattern of energy drinks and alcohol, both independent and combined usage. Of the 1,113 participants, those who
answered less than 50% of the survey, were international residents, and those who were outside the ages of 18 to 35, were excluded from the data.
This provided Peacock, Bruno and Martin

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