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Codes and Conventions of a
double page spread
A Large image
The image often uses direct address to entice the audience making them want to buy it. It is
mostly common for the main image to be on the left hand side but some magazines dont follow
the codes and conventions and therefore place it on the right. Quite often the main image
spreads onto both pages but this isn’t in every music magazine. The picture on the double page
spread always relates to the article and the artist and are ascetically pleasing.
A Quote.
A quote from the interview is usually placed on top of the large image or as the title or
somewhere in the text. The quote is usually something shocking to grip the reader.
The Text
All text on a double page spread is size 11and is usually a basic font such as aerial,
however in certain magazines they pick fonts to match the genre of their magazine.
The text is arranged into 2-4 columns depending on how much writing there is to make
the page look organised and easy to read. The page number, text throughout the
magazine and the masthead usually are the same font.
By-lines
The double page spread includes by-lines which are positioned under the
images to give credit to the photographer and writer.
Colour Scheme
The double page spread in a magazine follow the same colours that are featured
throughout the magazine. Depending on the genre the colours will either by quite
simple (Q) or the magazine might be busy with colours that represent the genre
(Kerrrang). Important words, names etc will be highlighted in a different colour that
stands out to the reader.
Magazine promotion
The magazine double page spread features the celebrity/artist/bands name to help
promote the magazine. The particular band/artist will help gain a target audience.
It’s usually made quite prominent on the page by being in a different font, bolder, or
highlighted.

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Codes and conventions of a double page spread

  • 1. Codes and Conventions of a double page spread
  • 2. A Large image The image often uses direct address to entice the audience making them want to buy it. It is mostly common for the main image to be on the left hand side but some magazines dont follow the codes and conventions and therefore place it on the right. Quite often the main image spreads onto both pages but this isn’t in every music magazine. The picture on the double page spread always relates to the article and the artist and are ascetically pleasing.
  • 3. A Quote. A quote from the interview is usually placed on top of the large image or as the title or somewhere in the text. The quote is usually something shocking to grip the reader.
  • 4. The Text All text on a double page spread is size 11and is usually a basic font such as aerial, however in certain magazines they pick fonts to match the genre of their magazine. The text is arranged into 2-4 columns depending on how much writing there is to make the page look organised and easy to read. The page number, text throughout the magazine and the masthead usually are the same font.
  • 5. By-lines The double page spread includes by-lines which are positioned under the images to give credit to the photographer and writer.
  • 6. Colour Scheme The double page spread in a magazine follow the same colours that are featured throughout the magazine. Depending on the genre the colours will either by quite simple (Q) or the magazine might be busy with colours that represent the genre (Kerrrang). Important words, names etc will be highlighted in a different colour that stands out to the reader.
  • 7. Magazine promotion The magazine double page spread features the celebrity/artist/bands name to help promote the magazine. The particular band/artist will help gain a target audience. It’s usually made quite prominent on the page by being in a different font, bolder, or highlighted.