India is on the of the most attractive pet dogs market in the World presently (2016). Pet dogs population is expected to grow at >10% CAGR in the next 5 years. Also, we have estimated the market share of the current sales of dogs in India.

1. India Pet Dogs Market
Dog market size and future growth
India is one of the leading markets of pet dogs in the World, with presently >15M pet dogs. It ranks sixth
in terms of pet population and lags USA, Brazil, China, Mexico and Russia with 70M, 56M, 28M, 27M and
17M population respectively.
India’s dog market is unique in terms of the growth trajectory it has shown in the last 15 years. Among
the top 30 nations in terms of the pet dogs population, India pet dogs population has grown the fastest
from ~5M in 2002 to 15M in 2016 i.e >8% CAGR over the 15 years.
Also, in the coming years’ analysts predict that India is going to lead all the 30 nations (largest pet
population countries) in terms of the future growth rate of dog pet population. By 2021, India is
expected to have ~26M dog pets i.e. a growth rate of ~10.5% CAGR in the coming 5 years.
Please find below some of the data for this in the charts below:

2. Factors affecting adoption of dog pets in India
Some of the key factors driving/detracting dog population growth in India are:
 Increase in population boom in India
 Emergence of middle and high income class in India that can afford a dog
 Developing awareness of getting a pet in India
 Increasing need of security as the savings of households increase overtime
There are also couple of factors that are offsetting adoption of dogs, however are not as big. These
include:
 As the families are becoming nuclear, people are getting homes in multiplexes. The reduced
space in a flat detracts households to keep a dog pet
 Also, with increasing awareness people are switching to get other pets like cats, birds, rabbits
rather than just getting a dog as a pet
Structure of the DOGs market in India
Overall the market of dogs retail is very unorganized and highly fragmented. Estimation is that there are
>300K pet shops in India that sell dogs. Majority of the sales happen through offline channel by
unregistered retailers that avoid tax by not giving proper documentation.

3. To buy a pet from these shops, consumer has to put in a request for the desired puppy. Retailer then
sends the photograph of the puppy to consumer through channel like whatsapp for the customer to
approve of the deal they are making. If the customer likes the puppy they are then brought to the shop
and then sold to customers for the agreed amount. However, it is impossible for the customer to know if
the puppies are high quality and have been breed properly. A lot of complaints have been received by
the Kennel club of India on the quality of the puppies sold to them. Kennel club of Indian/ other similar
organizations only have a minuscule %age of dogs that are registered under them and they provide
history of the dogs parents.
Another key issue with this unorganized market of pet dogs is that transportation of the dogs from
where they breed to the location they are sold is a major challenge. An independent study suggests that
the conditions these pets are transported in from one place to another, ~40% either die or have
significant psychological disorder that they are not fit to become a pet.
Key breeds in house of Indian market
There is not perfect way to know the share of breeds of pet dogs in India, we have developed a view on
share of dogs sold in the last year, based on latest searches done by people online and primary surveys
done: German Shepherds are the most popular dogs with ~25% share followed by ~20% share of
Labrador Retriever. Other most popular breed of dogs in India are Golden Retriever, pug and
Doberman.
For more details on these breed of dogs, please refer to this link
Future trends in the market
The India pet dogs market is expected to grow the fastest compared to the countries. The retail market
is expected to become much more regulated than it currently is and there are expected to be checks in
place to make sure safety and health of pets improve.

4. Also, online channel of selling dogs is expected to emerge as a consolidated online channel can provide
that trust and quality to customers that is inconsistent when purchased from offline channels. Websites
like www.mydoggie.in are coming up through which one can easily by a dog which has been properly
medically tested and has proper paper work ensuring high quality standards to the customers. Channels
like these are expected to grow a lot in the future.
For any questions on this report, please contact us here.