ACCT 212 Individual Learning Project Questions Name____Example____________ General Information: 1. What is the name of your corporation? Kraft Foods Group 2. Where are the corporate headquarters? Northfield, IL 3. What is the corporation’s fiscal year end? 12/27/2014 4. What are the primary products or services of the corporation? “We manufacture and market food and beverage products, including cheese, meats, refreshment beverages, coffee, packaged dinners, refrigerated meals, snack nuts, dressings, and other grocery products.” [10-K, page 1] 5. Graph the high and low price of the company’s stock for each quarter of the last two years. What was the high and what was the low? The high was $91.32; the low was $55.93 [https://finance.google.com/finance/historical?cid=667819950492168&startdate=Jul%201%2C%202013&enddate=Jun%2030%2C%202015&ei=LFsPWuCyONPEmAGh2YDgDw&start=0&num=30. For existing companies, Yahoo Finance is a better option though, because you can group the historical prices by month rather than by day, meaning you only have to look at 3 lines to determine the overall high/low instead of 65 lines] 6. Who is the company’s transfer agent and where are they located? Wells Fargo Bank, N.A. [Definitive Proxy Statement, page 70; some companies will include this in the 10-K, or there are websites where you can look it up as well – www.stai.org is a good one] 7. Who are your company’s competitors? Large national and international companies and numerous local and regional companies, generic products and retailer brands, wholesalers, and cooperatives [10-K, page 4] Market Information: 8. On which stock exchange is your corporation’s stock traded? NASDAQ [10-K, page 1] 9. What is the current market price of their stock? $88.19 [This is the final stock price before the merger with Heinz – found on Kraft’s website, although for current companies, it will be available on almost any financial website] 10. What is the ticker symbol used to identify your corporation on the stock exchange? KRFT Internet Information: 11. What is the Internet address of your corporation? Be sure it appears as a hyperlink. www.kraftheinzcompany.com[This is the current web address, it would have been different before the merger] 12. Is the corporation’s Annual Report online? Yes [It is available in many places – the company’s website, www.morningstar.com, www.businessweek.com, etc.] 13. Are its financial statements on-line? Yes 14. Is your company listed on Annualreports.com? No [Not anymore, at least – it probably was before the merger] 15. How long is your company’s 10-K report at the Securities and Exchange Commission website (Edgar Database)? 171 pages Cash Flow and Retained Earnings: 16. List the amount of cash flows from each of the 3 activities: Operating, Investing, and Financing for the 2 most recent years. What was the increase or decrease in cash for each of these years? Category 2014 2013 Operating 2,020 million 2,043 million Investing (535 m.

1. ACCT 212
Individual Learning Project Questions
Name____Example____________
General Information:
1. What is the name of your corporation? Kraft Foods Group
2. Where are the corporate headquarters? Northfield, IL
3. What is the corporation’s fiscal year end? 12/27/2014
4. What are the primary products or services of the corporation?
“We manufacture and market food and beverage products,
including cheese, meats, refreshment beverages, coffee,
packaged dinners, refrigerated meals, snack nuts, dressings, and
other grocery products.” [10-K, page 1]
5. Graph the high and low price of the company’s stock for each
quarter of the last two years. What was the high and what was
the low?
The high was $91.32; the low was $55.93
[https://finance.google.com/finance/historical?cid=66781995049
2168&startdate=Jul%201%2C%202013&enddate=Jun%2030%2
C%202015&ei=LFsPWuCyONPEmAGh2YDgDw&start=0&num
=30. For existing companies, Yahoo Finance is a better option
though, because you can group the historical prices by month
rather than by day, meaning you only have to look at 3 lines to
determine the overall high/low instead of 65 lines]
6. Who is the company’s transfer agent and where are they
located? Wells Fargo Bank, N.A. [Definitive Proxy Statement,
page 70; some companies will include this in the 10-K, or there
are websites where you can look it up as well – www.stai.org is
a good one]
7. Who are your company’s competitors? Large national and

2. international companies and numerous local and regional
companies, generic products and retailer brands, wholesalers,
and cooperatives [10-K, page 4]
Market Information:
8. On which stock exchange is your corporation’s stock traded?
NASDAQ [10-K, page 1]
9. What is the current market price of their stock? $88.19 [This
is the final stock price before the merger with Heinz – found on
Kraft’s website, although for current companies, it will be
available on almost any financial website]
10. What is the ticker symbol used to identify your corporation
on the stock exchange? KRFT
Internet Information:
11. What is the Internet address of your corporation? Be sure it
appears as a hyperlink. www.kraftheinzcompany.com[This is
the current web address, it would have been different before the
merger]
12. Is the corporation’s Annual Report online? Yes [It is
available in many places – the company’s website,
www.morningstar.com, www.businessweek.com, etc.]
13. Are its financial statements on-line? Yes
14. Is your company listed on Annualreports.com? No [Not
anymore, at least – it probably was before the merger]
15. How long is your company’s 10-K report at the Securities
and Exchange Commission website (Edgar Database)? 171
pages
Cash Flow and Retained Earnings:
16. List the amount of cash flows from each of the 3 activities:
Operating, Investing, and Financing for the 2 most recent years.
What was the increase or decrease in cash for each of these
years?
Category
2014

3. 2013
Operating
2,020 million
2,043 million
Investing
(535 million)
(426 million)
Financing
(1,866 million)
(1,171 million)
Total Increase/(Decrease)
(393 million)
431 million
[10-K, page 38]
17. Were there any Non-Cash Investing/Financing Transactions?
Describe the type and amount. No [If your company does, it
will say so either at the bottom of the cash flow statement, or in
a footnote]
18. What is the dollar difference between accrual net income
and Cash provided by Operations? $977 million [10-K, page
38; 2,020 million operating cash flow minus 1,043 million net
income]
19. What investing activity provided the largest inflow of cash
in the current year? Proceeds from sale of property, plant and
equipment [10-K, page 38]
20. What investing activity used the largest amount of cash in
the current year? Capital Expenditures [10-K, page 38]
21. What financing activity provided the largest inflow of cash
in the current year? Proceeds from stock option exercises [10-
K, page 38]
22. What financing activity used the largest amount of cash in
the current year? Dividends paid [10-K, page 38]
23. Does the company have sufficient cash inflows from the
appropriate category? Describe any problems the company many
experience with cash flow from your analysis of the cash flow
statement. Yes, the company has sufficient cash flows from

4. operating activities. Although operating cash flows have
declined over the past three years, at this time, the company is
still able to fund its investing and financing activities with its
operating cash flows.
24. Show the change in Retained Earnings for the 2 most recent
years. What was net income for each year? How much was paid
out in dividends each year?
Category
2014
2013
Retained Earnings
1,045 million
1,281 million
Net Income
1,043 million
2,715 million
Dividends
1,279 million
1,228 million
[10-K, page 37]
25. Were the dividends on common stock and/or preferred
stock? What was the amount of each? Common stock, $1,279
million [This is based on the fact that the company has only
common stock outstanding; if there were preferred dividends,
they would be on a separate line on the statement of equity]
26. Did Retained Earnings change for any reasons other than net
income or dividends? Explain. No [10-K, page 37]
27. What classes of stock does your company have? Common
[10-K, page 37]
28. How many shares of each class of stock are authorized, how
many are issued, and how many are outstanding? 5 billion
shares authorized, 601,402,816 shares issued, 587,331,944
shares outstanding [10-K, page 47; some companies may
provide all of these numbers on the balance sheet as well]
29. Does your company have any treasury stock? How many
shares and what dollar amount? Yes, 14,070,872 shares at $796

5. million [10-K, page 47 and 36]
30. What is the par or stated value of each of your company’s
stocks? No par value [10-K, page 36]
Footnote Disclosures:
31. How many footnote disclosures does your company have?
16 [10-K, page 69]
32. How many significant accounting policies are listed under
its Summary of Significant Accounting Policies? 18 [10-K,
pages 39-42]
33. What does it include as Cash and Cash Equivalents?
Demand deposits with banks and all highly liquid investments
with original maturities of three months or less [10-K, page 39]
34. What method does it use to value Inventory? Average cost
[10-K, page 39]
35. What method(s) does it use to depreciate its assets?
Straight line [10-K, page 39]
36. Does it have any leased assets? If yes, describe them. Yes,
some property is leased [10-K, page 61-62; Kraft does not
describe the leased property in detail, but provides a schedule of
minimum rental commitments]
37. What policies does it have in regard to Foreign Currency
Translations? “We use various financial instruments to mitigate
our exposure to changes in exchange rates from thire-party and
intercompany actual and forecasted transactions. These
instruments may include forward foreign exchange contracts
and foreign currency options. We primarily use these
instruments to hedge our exposure to the Canadian dollar.
Substantially all of these derivative instruments are highly
effective and qualify for hedge accounting treatment.” [10-K,
page 42]
38. Describe any pending lawsuits in which it is involved. An
investigation by the CFTC related to the trading of December
2011 wheat futures contracts [10-K, page 61]
39. Provide its Earnings per Share for the 2 most recent years?
2014 - $1.75, 2013 - $4.55 [10-K, page 34]

6. Report of the Independent Auditor(s):
40. Who is/are your company’s auditor(s)? Pricewaterhouse
Coopers [10-K, page 33]
41. Where are they located? Chicago, IL [10-K, page 33]
42. Does the auditor(s) give a qualified opinion, an unqualified
opinion, a disclaimer of opinion, or an adverse opinion? What
does that opinion mean? Is it good? The auditor gave an
unqualified opinion. This means that the auditor believes that
the financial statements are presented fairly in accordance with
GAAP. It is a good opinion. [10-K, page 33]
43. What is the auditor’s responsibility in regard to the
financial statements? To express an opinion on the financial
statements based on the audit [10-K, page 33]
44. What is management’s responsibility in regard to the
financial statements? To prepare the financial statements and to
maintain effective internal control over the financial reporting
process [10-K, page 33]
45. What financial statements were included in the auditor’s
opinion? Statement of Earnings, Statement of Comprehensive
Earnings, Balance Sheet, Statement of Equity, Statement of
Cash Flows, Notes to Consolidated Financial Statements [10-K,
page 73; many auditors will list these in the report (p.33), but in
this case, the report references Item 15, which is where this list
is located]
46. Did the auditor believe that the statements were presented
fairly? Yes [10-K, page 33]
Management’s Report:
47. Who bears the responsibility for the integrity and the
objectivity of the financial statements? Management [10-K,
page 70]
48. What does management say they are doing to assure the
public that the financial information is reliable? Establish and
maintain effective internal control over the financial reporting
process [10-K, page 70-71]

7. 49. What is the responsibility of the Audit Committee of the
Board of Directors? Overseeing the accounting and financial
reporting processes and audits of the financial statements
[Definitive Proxy Statement, page 17; some companies will
include this information in the 10-K, while others, like Kraft,
will reference another document]
Analysis: (use Excel to complete this section)
50. Provide common-size analysis of your company’s income
statement and balance sheet for the 2 most recent years (must be
done using Excel with formulas). See Excel document
51. Provide horizontal analysis of your company’s income
statement and balance sheet, showing the dollar amount and
percent of change using the 2 most recent years (you must use
an Excel spreadsheet with formulas). See Excel document
52. Perform ratio analysis on your company using the ratios
listed in Exhibit 13.16 on page 529 of your text (these must be
in an Excel spreadsheet, using formulas to calculate the ratios).
You should present them in a similar format as the text: group
by category, list name of ratio, formula in words, and the ratio
calculation. Give a short explanation of your conclusions about
your company after each category of ratios (i.e. How liquid is
your company? How efficiently is it using its assets? etc.). See
Excel document
Conclusions:
53. Are you optimistic or pessimistic regarding the future of
your chosen corporation? Explain. I am optimistic about the
future of Kraft Foods. While the company is very highly
leveraged, they are well-established and generating strong
profits and cash flows.
54. Would you invest in the stock of the company? Explain.
Yes, I would invest in Kraft Foods stock. Although profits did
decline from 2013 to 2014, the company remains very
profitable, with a return on equity of 22% and profit margin and

8. return on assets that exceed industry averages. The company
also provides a high dividend yield of 2.4%. While the
efficiency and solvency ratios would be a concern as a stock
investor, making the stock more risky, the high returns make the
investment worthwhile.
55. Would you invest in the bonds of the company? Explain.
No, I would not invest in Kraft Foods bonds. While they do
have sufficient returns to cover interest payments, with times
interest earned of 3.9 times, the low liquidity and high debt-to-
equity ratios make the company a high risk for bondholders. I
would want a higher return than bonds offer in order to accept
that level of risk.
[Note that these conclusions are not “right” or “wrong” – you
might conclude that you would do just the opposite and invest
in bonds, but not stocks. The conclusions should be yours, but
they must be supported by your analysis, including relevant
items from the Excel analysis.]
KRFT Stock Price by Quarter
High Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4
2014 Q1 2015 Q1 2015 58.76 55.93 56.56 60.24
61.1 64.47 90.61 91.32 Low Q3 2013 Q4
2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q1
2015 51.2 51.72 50.54 55.47 53.33 53.63
60.28 82.94
Page 4 of 5
Bal ShtKraft Foods Group, Inc.Consolidated Balance Sheets(in
millions of U.S. dollars)Common Size AnalysisHorizontal
AnalysisDecember 27, 2014December 28, 201320142013$
Change% ChangeASSETSCash and cash equivalents$ 1,293$

9. 1,6865.63%7.28%$ (393)-23.31%Receivables (net of
allowances of $21 in 2014 and $26 in
2013)1,0801,0484.71%4.53%323.05%Inventories1,7751,6167.7
4%6.98%1599.84%Deferred income
taxes3843601.67%1.56%246.67%Other current
assets2591981.13%0.86%6130.81%Total current
assets4,7914,90820.88%21.20%(117)-2.38%Property, plant and
equipment,
net4,1924,11518.27%17.78%771.87%Goodwill11,40411,50549.
70%49.70%(101)-0.88%Intangible assets,
net2,2342,2299.74%9.63%50.22%Other
assets3263911.42%1.69%(65)-16.62%TOTAL ASSETS$
22,947$ 23,148100.00%100.00%$ (201)-
0.87%LIABILITIESCurrent portion of long-term debt$ 1,405$
46.12%0.02%$ 1,40135025.00%Accounts
payable1,5371,5486.70%6.69%(11)-0.71%Accrued
marketing5116852.23%2.96%(174)-25.40%Accrued
employment costs1631840.71%0.79%(21)-11.41%Dividends
payable3243131.41%1.35%113.51%Accrued postretirement
health care costs1921970.84%0.85%(5)-2.54%Other current
liabilities6414792.79%2.07%16233.82%Total current
liabilities4,7733,41020.80%14.73%1,36339.97%Long-term
debt8,6279,97637.60%43.10%(1,349)-13.52%Deferred income
taxes3406621.48%2.86%(322)-48.64%Accrued pension
costs1,1054054.82%1.75%700172.84%Accrued postretirement
health care costs3,3993,08014.81%13.31%31910.36%Other
liabilities3384281.47%1.85%(90)-21.03%TOTAL
LIABILITIES18,58217,96180.98%77.59%6213.46%Commitmen
ts and Contingencies (Note 11)EQUITYCommon stock, no par
value (5,000,000 shares authorized; 601,402,816 shares issued
at December 27, 2014 and 596,843,449 at December 28, 2013)-
0- 00.00%0.00%- 0Additional paid-in
capital4,6784,43420.39%19.16%2445.50%Retained
earnings1,0451,2814.55%5.53%(236)-18.42%Accumulated other
comprehensive losses(562)(499)-2.45%-
2.16%(63)12.63%Treasury stock, at cost(796)(29)-3.47%-

10. 0.13%(767)2644.83%TOTAL
EQUITY4,3655,18719.02%22.41%(822)-15.85%TOTAL
LIABILITIES AND
EQUITY22,94723,148100.00%100.00%(201)-0.87%[Source:
10-K, page 36]
Inc StmtKraft Foods Group, Inc.Consolidated Statements of
Earnings(in millions of U.S. dollars)For the Years
EndedCommon Size AnalysisHorizontal AnalysisDecember 27,
2014December 28, 201320142013$ Change% ChangeNet
revenues$ 18,205$ 18,218100.00%100.00%$ (13)-
0.07%Cost of
sales13,36011,39573.39%62.55%1,96517.24%Gross
profit4,8456,82326.61%37.45%(1,978)-28.99%Selling, general
and administrative
expenses2,9562,12416.24%11.66%83239.17%Asset impairment
and exit costs(1)108-0.01%0.59%(109)-100.93%Operating
income1,8904,59110.38%25.20%(2,701)-58.83%Interest and
other expense, net(484)(501)-2.66%-2.75%17-3.39%Royalty
income from Mondelez International- 0- 00.00%0.00%-
0Earnings before income taxes1,4064,0907.72%22.45%(2,684)-
65.62%Provision for income taxes3631,3751.99%7.55%(1,012)-
73.60%Net earnings$ 1,043$ 2,7155.73%14.90%$ (1,672)-
61.58%[Source: 10-K, page 34]
RatioRatioFormulaCalculationLiquidity and EfficiencyCurrent
Ratio= Current assets / Current liabilities1.00Acid-test ratio=
Cash + Short-term investments + Current receivables / Current
liabilities0.50Accounts receivable turnover= Net sales /
Average accounts receivable, net17.11timesInventory turnover=
Cost of goods sold / Average inventory7.88timesDays' sales
uncollected= Accounts receivable, net / Net sales *
36521.65daysDays' sales in inventory= Ending inventory / Cost
of goods sold *36548.49daysTotal asset turnover= Net sales /
Average total assets0.79timesKraft Foods has low liquidity,
with a current ratio of 1 and an acid-test ratio of 0.5, although
this is in line with industry standards. Kraft Foods is also not
very efficient, with inventory turnover of 7.88 times, which is

11. well below the industry average of 11.15 times, and total asset
turnover of .79 times compared to an industry average of 1.76
times.SolvencyDebt ratio= Total liabilities / Total
assets0.81Equity ratio= Total equity / Total assets0.19Debt-to-
equity ratio= Total liabilities / Total equity4.26Times interest
earned= Income before interest expense and income taxes /
Interest expense3.90timesKraft Foods has very high debt and
debt-to-equity ratios. Times interest earned of almost four
times means that there is not an immediate risk of default, but
the company is very highly leveraged, which is risky for
investors.ProfitabilityProfit margin ratio= Net income / Net
sales6%Gross margin ratio= Net sales - Cost of goods sold / Net
sales27%Return on total assets= Net income / Average total
assets5%Return on common stockholders' equity= Net income -
Preferred dividends / Average common stockholders'
equity22%Book value per common share= Shareholders' equity
applicable to common shares / Number of common shares
outstanding$ 7.43Basic earnings per share= Net income -
Preferred dividends / Weighted-average common shares
outstanding$ 1.76[Weighted Average shares outstanding found
in 10-K, Note 14]Kraft Foods has strong profitability. Profit
margin of 6% and return on total assets of 5% are both more
than double the industry averages of 3.5% and 2%. Return on
equity of 22% is significantly stronger than the industry average
of 7.9%.Market ProspectsPrice-earnings ratio= Market price per
common share / Earnings per share50.14timesDividend yield=
Annual cash dividends per share / Market price per
share2.4%[Dividends per share found on Income
Statement]Kraft Foods has a high P/E ratio at 50 times earnings,
indicating that high growth is expected [this is likely because of
the merger with Heinz that had been announced by the time
Kraft Foods shares stopped trading]. A dividend yield of 2.4%
is a strong return for investors interested in income.
GraphQuarterHighLowQ3 2013$ 58.76$ 51.20Q4 2013$
55.93$ 51.72Q1 2014$ 56.56$ 50.54Q2 2014$ 60.24$
55.47Q3 2014$ 61.10$ 53.33Q4 2014$ 64.47$ 53.63Q1

12. 2015$ 90.61$ 60.28Q1 2015$ 91.32$ 82.94
KRFT Stock Price by Quarter
High Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4
2014 Q1 2015 Q1 2015 58.76 55.93 56.56 60.24
61.1 64.47 90.61 91.32 Low Q3 2013 Q4
2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q1
2015 51.2 51.72 50.54 55.47 53.33 53.63
60.28 82.94
KRFT Stock Price by Quarter
High Q3 2013 Q4 2013 Q1 2014 Q2 2014 Q3 2014 Q4
2014 Q1 2015 Q1 2015 58.76 55.93 56.56 60.24
61.1 64.47 90.61 91.32 Low Q3 2013 Q4
2013 Q1 2014 Q2 2014 Q3 2014 Q4 2014 Q1 2015 Q1
2015 51.2 51.72 50.54 55.47 53.33 53.63
60.28 82.94
ACCT 212
Individual Learning Project Questions
Name_______________________________
General Information:
1. What is the name of your corporation?
2. Where are the corporate headquarters?

13. 3. What is the corporation’s fiscal year end?
4. What are the primary products or services of the corporation?
5. Graph the high and low price of the company’s stock for each
quarter of the last two years. What was the high and what was
the low?
6. Who is the company’s transfer agent and where are they
located?
7. Who are your company’s competitors?
Market Information:
8. On which stock exchange is your corporation’s stock traded?
9. What is the current market price of their stock?
10. What is the ticker symbol used to identify your corporation
on the stock exchange?
Internet Information:
11. What is the Internet address of your corporation? Be sure it
appears as a hyperlink.
12. Is the corporation’s Annual Report online?
13. Are its financial statements on-line?
14. Is your company listed on Annualreports.com?
15. How long is your company’s 10-K report at the Securities
and Exchange Commission website (Edgar Database)?
Cash Flow and Retained Earnings:
16. List the amount of cash flows from each of the 3 activities:
Operating, Investing, and Financing for the 2 most recent years.
What was the increase or decrease in cash for each of these
years?
17. Were there any Non-Cash Investing/Financing Transactions?
Describe the type and amount.
18. What is the dollar difference between accrual net income
and Cash provided by Operations?
19. What investing activity provided the largest inflow of cash
in the current year?
20. What investing activity used the largest amount of cash in

14. the current year?
21. What financing activity provided the largest inflow of cash
in the current year?
22. What financing activity used the largest amount of cash in
the current year?
23. Does the company have sufficient cash inflows from the
appropriate category? Describe any problems the company many
experience with cash flow from your analysis of the cash flow
statement.
24. Show the change in Retained Earnings for the 2 most recent
years. What was net income for each year? How much was paid
out in dividends each year?
25. Were the dividends on common stock and/or preferred
stock? What was the amount of each?
26. Did Retained Earnings change for any reasons other than net
income or dividends? Explain.
27. What classes of stock does your company have?
28. How many shares of each class of stock are authorized, how
many are issued, and how many are outstanding?
29. Does your company have any treasury stock? How many
shares and what dollar amount?
30. What is the par or stated value of each of your company’s
stocks?
Footnote Disclosures:
31. How many footnote disclosures does your company have?
32. How many significant accounting policies are listed under
its Summary of Significant Accounting Policies?
33. What does it include as Cash and Cash Equivalents?
34. What method does it use to value Inventory?
35. What method(s) does it use to depreciate its assets?
36. Does it have any leased assets? If yes, describe them.
37. What policies does it have in regard to Foreign Currency
Translations?
38. Describe any pending lawsuits in which it is involved.
39. Provide its Earnings per Share for the 2 most recent years?

15. Report of the Independent Auditor(s):
40. Who is/are your company’s auditor(s)?
41. Where are they located?
42. Does the auditor(s) give a qualified opinion, an unqualified
opinion, a disclaimer of opinion, or an adverse opinion? What
does that opinion mean? Is it good?
43. What is the auditor’s responsibility in regard to the
financial statements?
44. What is management’s responsibility in regard to the
financial statements?
45. What financial statements were included in the auditor’s
opinion?
46. Did the auditor believe that the statements were presented
fairly?
Management’s Report:
47. Who bears the responsibility for the integrity and the
objectivity of the financial statements?
48. What does management say they are doing to assure the
public that the financial information is reliable?
49. What is the responsibility of the Audit Committee of the
Board of Directors?
Analysis: (use Excel to complete this section)
50. Provide common-size analysis of your company’s income
statement and balance sheet for the 2 most recent years (must be
done using Excel with formulas).
51. Provide horizontal analysis of your company’s income
statement and balance sheet, showing the dollar amount and
percent of change using the 2 most recent years (you must use
an Excel spreadsheet with formulas).
52. Perform ratio analysis on your company using the ratios
listed in Exhibit 13.16 on page 505 of your text (these must be
in an Excel spreadsheet, using formulas to calculate the ratios).

16. You should present them in a similar format as the text: group
by category, list name of ratio, formula in words, and the ratio
calculation. Give a short explanation of your conclusions about
your company after each category of ratios (i.e. How liquid is
your company? How efficiently is it using its assets? etc.).
Conclusions:
53. Are you optimistic or pessimistic regarding the future of
your chosen corporation? Explain.
54. Would you invest in the stock of the company? Explain.
55. Would you invest in the bonds of the company? Explain.
Page 3 of 3
ACCT 212
Individual Learning Project Instructions
This project will allow you the opportunity to explore a
company’s annual report and become familiar with the items it
contains. Choose a company from Standard & Poor’s Net
Advantage whose company’s name begins with the same letter
as your last name. Locate the most recent annual report, either
from the Liberty University library’s access to Standard &
Poor’s website, the EDGAR database (http://www.sec.gov/), or
the company’s website. Once located, open Individual Learning
Project Questions document and add your answers underneath
each question. Do not delete the questions. Questions 1–49 must
be answered with Microsoft Word. Your answers for these do
not need to be in complete sentences. Questions 50–52 must be
answered in Microsoft Excel and your answers must include
formulas. Questions 53–55 must be answered with complete
sentences and justification within the Word document. Both
documents (Word and Excel) must be uploaded into the
Assignment link.
To access the Liberty University Library online resources from
off campus:

17. · From the Blackboard log-in page, right-hand side
“Quicklinks” pull-down menu -- choose “Library.”
· Click log-in button. Off-site access cannot be gained unless
the user successfully completes the log-in.
· This must take you to the “Library Research Portal”; if not,
click on “Portal.”
· Click on the “databases” tab.
· Click on the “Databases by Letter,” and select the letter “S.”
· Scroll down until you see “Standard & Poor’s NetAdvantage.”
· Click on the link and then you may begin your search.
Tips for choosing a company:
· This project will be easier and more meaningful if you select a
company that you have heard of before and one whose basic
operations you are familiar with.
· If the company you select is no longer in operation, either
because they have been acquired, been through bankruptcy, etc.,
it is not an appropriate selection; if you want to do a company
that has been acquired, you may do the project on the new
parent company instead – please clear this with your instructor
in advance if the parent company does not begin with the same
letter as your last name.
· Locate the company’s annual report before you begin
substantial work on the project! That way, if you run into an
issue mentioned above, you will not need to start over. The
company you choose needs to have issued a 10-K/Annual Report
within the past year.
This assignment is due by 11:59 p.m. (ET) on Monday of
Module/Week 7.