9. THE “LIKE” FEATURE IS A TOOL USED
TO PERSONALIZE WHAT
ADVERTISEMENTS PEOPLE SEE, BASED
ON WHAT THEY LIKE. ORGANIZATIONS
CAN CREATE A PAGE OR AD AND BE
PROMOTED FOR FREE TO THEIR
TARGET AUDIENCE!
10.
11. MONITORING THEIR IMAGE
Being online allows organizations to monitor
what people on Facebook, Twitter, Blogger
and other forms of social media are saying
about them. By creating a page or account
for themselves, they put out the positive
image they want the consumer to see.
12. IT IS EXPECTED
Recently, the phenomenon of social media
has made it so people expect to see the
organization of interest on the web. When
one isn’t, it makes them see like they are
behind the times, and not capable of
competing in the modern world.
15. BEING UNABLE TO CONNECT LEADS
TOO…
People not being able to get help on
products/services
People unable to keep up to date with the
organization
Poor use of advertising and promoting
16. THE OTHER SIDE…
Not only can people check up on
organizations, but organizations
can check up on people.
17. KNOWING THEIR CONSUMER
On social networks, people who connect
with the specific organization gives the
opportunity to the organization to get the
know their fan base.
18. KNOWING THEIR PROMOTERS
By being apart of Twitter and Facebook,
organizations can see what’s going on with
the athletes, actors and other celebrities that
promote them. Such as Nike being online
and monitoring what athletes that promote
and wear them are doing, because it
reflects the brand.
19.
20. EMPLOYEES
Social media allows organizations and
companies to do quick and easy
background checks on potential
employees, to make sure they are a good
person, will work hard and represent the
company well. It also allows employees and
people in the workplace to connect better
and work with one another through emails
and sharing mediums.
23. GAINING SUPPORT
90% of the top 50 Non-Profit Organizations
are a part of Social Media, 40% of which
have Gained Volunteers by Advertising the
Need on Sites like Facebook and Twitter.
24. IN THEIR BEST INTEREST…
It is in the best interest of organizations to use the
resources given by Social Media.
Those who choice not to participate in social media
are negatively affected due to lack of exposure,
advertisements, and not being able to connect to
the vast majority of the population that already uses
social media.
