The document outlines plans for two fashion magazines called Gleam. Magazine 1 targets a male audience and focuses on trends, styling tips, and celebrity fashion. Magazine 2 targets a female audience and covers winter fashion trends, accessories, beauty, and street style. Both magazines will have colorful covers featuring models in seasonal outfits. The interior pages will include features on fashion, styling, and lifestyle. The magazine website will showcase fashion trends, offer styling videos, and provide additional fashion content and news.
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Magazine planning
1. MAGAZINE PLANNING
TITLE GLEAM
POSITIONING STATEMENT UK’s Fashion and Style
FREQUENCY Monthly
PRICE £3.60
REGULAR CONTENT
FASHIONAND STYLING TIPS
NEWEST TRENDS
BEST ACCESSORIES
CURRENT TRENDS
HEALTH AND FITNESS
FESTIVALS
HOW TO STYLE OUTFITS
CELEBRITIES/FASHIONINFLUENCERS
TIPS TO BETTER YOURSELF/YOUR LOOK
MOSTSTYLISHCELEBRITIES OF THE MONTH
BEAUTY/MAKEUP AND GROOMING/HAIRSTYLES
2. MAGAZINE FRONT COVERS
MAGAZINE 1 MAGAZINE 2
MAIN IMAGE
Model-Male
Low, wide angle shot
MAIN IMAGE
Model-Female
Medium close up angle
Outfit (including accessories)
Black jeans
White top
Brown borg jacket
Black and white vans
Outfit (including accessories)
White Fur coat
black high neck crop top
rose gold watch
Black jeans
Black boots
black handbag
Background
In a field
Background
In a park, trees behind, (blurry background)
Main Coverline
What to wear now
The new season guide
Main Coverline
Faux Fur Guide
For this Winter
3. Coverlines (including any puffs and must include a call
to action pointing readers to the online website)
1. Exclusive!- with David Beckham
2. Tommy Hilfiger-The newest collection
3. It’s about time- top notch watches
4. The key looks of the season- essential
coats
5. Classic autumn looks- jumpers, coats, bags
and more
6. 70+ Smart casual outfit ideas
7. Men’s 2018- best accessories
8. newest- must have trainers
9. The ultimate style guide-For this autumn
Coverlines (including any puffs and must include a call
to action pointing readers to the online website)
1. Essentials- For your winter wardrobe
2. Hottest New Winter Trends- How to style
animal print
3. Fabulous faux- How to style a faux fur
jacket
4. Top 10- best Accessories
5. Exclusive - With Kim Kardashian
1. Winter Warmers- Stay warm and stylish
1. Bags and Shoes - The top 10 must haves
1. Festive fashion- Outfit ideas for holiday
parties
2. Party Perfect Looks- Best dresses, heels
and sparkly clutches & more!
Font(s) for coverlines Font(s) for coverlines
EB Garamond
MAGAZINE CONTENTS PAGES
MAGAZINE 1
FEATURES
(just list the topics as you will write the text later)
1. Kanye West- newest collection
2. the newest fashion trends
3. exclusive- interview with Jim Chapman
4. the best accessories for this autumn
5. works do and night out- outfit ideas
6. tips for fashion and styling this season
7. cool halloween outfit ideas
8. autumn wardrobe essentials
9. the best shoes for everyday wear
10. the current coat trends
11. tips for shopping and styling this autumn
12. grooming tips
4. 13. must haves- the best jeans
14. 35+ edgy stylish outfits
15. 15+ must have suites
16. best watches- a guide a to the ultimate male accessory
17. 200+ fashion finds
18. what to wear now- your guide to autumn
19. best gym tops
20. holiday fashion essentials
21. ralph lauren- best pieces for this season
Font for text
Images (full details as front cover image)
1. image of black watch
2. image of womens black hand bag
3. image of female wearing a pink suede jacket , black top
4. image of male wearing denim jacket, white top
5. MAGAZINE CONTENTS PAGES
MAGAZINE 2
FEATURES
(just list the topics as you will write the text later)
1. Best accessories for winter
2. 5 cool coats
3. Exclusive secret beauty tips with Pat McGrath
4. Style icons-Kim Kardashian and Kendall Jenner best outfits
5. Exclusive -victoria beckham interview
6. Rhianna’s Fenty beauty - New makeup must haves
7. Everyday winter street style
8. 5 ways to style your winter coat
9. fashion essentials for a chic outfit
10. Hottest new winter trends
11. How to liven up your winter wardrobe
12. How to style puffer jackets
13. How to wear animal print
14. How to style Tweed
15. How to style Faux fur coats
16. Best Borg jackets
17. How to style matching co ord sets
18. Fashion instagrammer of the month
19. Date night outfit ideas
20. How to update your winter work wear wardrobe
21. Jeans for your- Shape, Style and Size
22. How to wear your statement coat
23. Casual smart fashion looks
24. Amazing Christmas dresses
25. New years outfit ideas
26. 15+ ways to style scarfs
27. airport outfits for your holiday- comfy and stylish
6. Font for text
Images (full details as front cover image)
1. image of mens white trainers-nike
2. image of female model wearing a turtleneck jumper
3. image of male wearing grey jumper
4. image of women's accessories- gold watch, silver rings and bracelet, close up shot of arm and
her scarf
WEBSITE
HOMEPAGE
BACKGROUND
WHITE AND BLACK BACKGROUND
10MAJOR FASHION TRENDS FOR 2019
NAVIGATIONBAR
TABS FASHION,STYLING,LIFESTYLE,CULTURE,NEWS,CATWALK
COLOUR BLACK AND WHITE
IMAGES(including social media logos)
Instagram,twitter,Facebook,andsnapchatsocial medialogos
Photoof myfemale model wearingablue denimjacketwithblackjeans,photoof male model wearingablue
denimjacketaswell- they’ll be stoodnexttoeachother
7. VIDEOS
● FEMALE MODEL- 5OUTFITS, E.G CASUALEVERYDAY STREET STYLE, COMFYWINTER OUTFIT, MORE
DRESSY OUTFIT NIGHT OUTFIT
SECONDARY PAGE
IMAGES
MALE MODEL WEARING NAVYPUFFER JACKET
VIDEOS
BEHIND THE SCENES OF THE PHOTOSHOOT FOR THE FRONT COVER AND CONTENTS PAGE
TEXT (what will thetext be about)
HOW TO WEAR YOUR STATEMENT PUFFERCOAT, HOW TO STAY WARMAND STYLISH. DIFFERENT WAYSTO
STYLE IT FOR EVERYDAY WEAR. HOW TO ACCESSORIES.
THE BEST STREET STYLE FROM LONDON FASHIONWEEK
10EASY WAYSTO UPDATE YOUR WARDROBE FOR THE NEW YEAR