2. The effect of the water
coloured image shows The basic typography used in
the character of the the title ‘we need to talk about
Kevin’ is presented in a Sans
mother in a state of,
Serif font of Arial. The white
‘fading away’. This colour used in the font
correlating with the ironically undermines the
film and the maternal attributes commonly
relationship she has associated within a parent child
with her son. There is relationship, as neither of which
also a later of rain upon are demonstrated within the
a window which film. The positioning of the text
is towards one side of the
connotes the
poster, out of the females eye
underlying emotions line. This symbolically shows
that are not presented how the purity and much
through the character. yearned maternal relationship is
This foreshadows out of her reach and
elements of heightened foreshadows that it will not be
emotions, and possible achieved within the film.
death within the film
through its over
Institutional information is
looming of doom. presented here and is part of the
codes and conventions of the
film poster.
3. Institutional
The use of the colour information is shown
white within the film on the poster, being a
posters typography is code and convention
ironically used, as it for film poster
should be associated templates.
with purity and
innocence. Yet it is
evident when in
combination and the
play on words of the tag
line ‘Mummy’s little
monster’ that he is he
complete opposite and
instead of being pure,
shall represent
corruption and instead
of being innocent shall
cause harm and hurt to
others. The font size for ‘Kevin’ being larger than
the rest of the typography on the poster
represents that he is the focus of the film
and other characters such as Tilda
Swinton’s and John C. Reilly’s (shown at
top of poster) actions and thought patterns
are influenced by the main focus, being
Kevin.
4. The use of the
The positioning of the protagonist here being at colour blue presents
the side could reflect that he is not centred as a his dominance as a
character and shall not conform to male figure
morality, foreshadowing his corruptness. throughout the film,
in the fact there is a
filter of clear blue
instead of normal
skin tones. The
darkness of the blue
reiterates this
dominance, but
portrays that there
is a darkness to it,
portraying evilness
and demonic like
elements to the
protagonist. This is
highlighted again
The tag line ‘Mummy’s little monster…’ is ironic
through the sheer
and brings humour to the poster as it would
blackness of his
usually be used to describe a small innocent
hair, portraying him
child. Yet takes the word ‘monster’ literally,
to be something out
describing his evil character with the play on
of the norm,
‘Mummy’s little’ to create a dark humoured, eerie
foreshadowing his
approach to the film.
later psychotic
character.
