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Facebook for Business
From fruit nation
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Your prefect client…
 Use graph search to find out more…
 Interests/books/films liked by people who like your page
 W...
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What’s the purpose?
 Spreading awareness of your business
 SEO – getting seen on Google
 Awareness of your service
 ...
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Facebook is great for links
 Put your keywords in the ‘about’ section
 Links to website and other social media
 Use m...
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Depending on your focus , pick 3
or 4 ‘types’ of post
 E.g. top tips
 Information about your service
 Trends
 New of...
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Engagement
 A good measure of ‘success’
 Authenticity
 Great cover image http://www.timelinecoverbanner.com/
 Get id...
+
Some ideas to create engagement
 Questions questions
 Use a call to action e.g…..
 Fill in the blank
 Add a caption
...
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Some more ideas to create
engagement…
 What have you been reading/ film/ hols
 Ask for recommendations
 Click like if...
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How to get likes…
 Invite friends
 Send a Fb message
 share page in relevant groups
 Add your Linkedin connections a...
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Where to find content
 Feedly.com
 Organise pages into lists
 Share your PAPA colleagues posts
 Google alerts
 Sign...
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Advertising
 Cheap, from £1.00 a day
 Advertise to build likes first
 Promoted posts to fans second
 Power editor ca...
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How to do advertising…
 Make images the correct size picmonkey.com
 http://picresize.com/
 http://photopin.com/
 htt...
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Scheduling
 Keep your purpose at the front of your mind
 Schedule your Fb posting time into your diary
 Set your alar...
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Weekly tasks
 Check likealyzer.com
 Check goals?
 Post in groups (no spamming)
 Schedule posts for your page
 Post ...
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Daily
 Check your page
 People expect a response within 30 mins!
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Find Kate at Fruit Nation
 07813 402477
 Kate.codrington@gmail.com
 Fruit nation web www.fruit-nation.co.uk
 Fruit n...
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Facebook for business for complementary therapists, birth workers and Yogis

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Essential tips and ideas for therapists, birth workers and small business to maximise their Facebook power.

Published in: Business
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Facebook for business for complementary therapists, birth workers and Yogis

  1. 1. + Facebook for Business From fruit nation
  2. 2. + Your prefect client…  Use graph search to find out more…  Interests/books/films liked by people who like your page  What does she want?  What language does she use?  What does she need?  …but using your authentic voice…
  3. 3. + What’s the purpose?  Spreading awareness of your business  SEO – getting seen on Google  Awareness of your service  Driving visitors to your site  To get people to get in touch with you  To grow your email list  To book!  Give you money  Awareness of your expertise  Building professional relationships
  4. 4. + Facebook is great for links  Put your keywords in the ‘about’ section  Links to website and other social media  Use milestones to your advantage  Backdate them to give history  E.g. anniversaries  Training  CPD  500th client
  5. 5. + Depending on your focus , pick 3 or 4 ‘types’ of post  E.g. top tips  Information about your service  Trends  New offers  Inside information  Funny/cute/appealing stuff  80% information and 20% promotion
  6. 6. + Engagement  A good measure of ‘success’  Authenticity  Great cover image http://www.timelinecoverbanner.com/  Get ideas from other pages  E.g.https://www.facebook.com/Buttonsy  https://www.facebook.com/canvaspeople  Use www.likealyzer.com and follow their advice
  7. 7. + Some ideas to create engagement  Questions questions  Use a call to action e.g…..  Fill in the blank  Add a caption  Ask do you agree?  Either/or questions  Do a poll
  8. 8. + Some more ideas to create engagement…  What have you been reading/ film/ hols  Ask for recommendations  Click like if you…  But don’t do this … https://www.facebook.com/corporatebollocks  Competitions – now OK on timeline  Fan of the week  Facebook Friday – invitation to share pages
  9. 9. + How to get likes…  Invite friends  Send a Fb message  share page in relevant groups  Add your Linkedin connections and invite  https://www.linkedin.com/contacts/manage_sources/ ‘export linkedin connections’  Tag your page on your personal profile  Tell your clients  Email signature  Fb Advertising for likes  Cards/leaflets/etc.  Not ladders
  10. 10. + Where to find content  Feedly.com  Organise pages into lists  Share your PAPA colleagues posts  Google alerts  Sign up to newsletters and file them away  Alltop.com
  11. 11. + Advertising  Cheap, from £1.00 a day  Advertise to build likes first  Promoted posts to fans second  Power editor can handle your email contacts https://www.facebook.com/ads/manage/powereditor/
  12. 12. + How to do advertising…  Make images the correct size picmonkey.com  http://picresize.com/  http://photopin.com/  http://www.freedigitalphotos.net/  No more than 20% text  Choose your audience  Choose your budget  Go!
  13. 13. + Scheduling  Keep your purpose at the front of your mind  Schedule your Fb posting time into your diary  Set your alarm to time yourself.  Calendar with mother’s day etc  Your events  Awareness days http://www.national-awareness-days.com/  Advertising  Competitions
  14. 14. + Weekly tasks  Check likealyzer.com  Check goals?  Post in groups (no spamming)  Schedule posts for your page  Post on other people’s pages to build relationships  Engage in relevant groups
  15. 15. + Daily  Check your page  People expect a response within 30 mins!
  16. 16. + Find Kate at Fruit Nation  07813 402477  Kate.codrington@gmail.com  Fruit nation web www.fruit-nation.co.uk  Fruit nation blog http://www.blog.fruit-nation.co.uk/  Fruit nation regular tips http://mad.ly/signups/55282/join

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