Essential tips and ideas for therapists, birth workers and small business to maximise their Facebook power.

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Facebook for Business
From fruit nation

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Your prefect client…
 Use graph search to find out more…
 Interests/books/films liked by people who like your page
 What does she want?
 What language does she use?
 What does she need?
 …but using your authentic voice…

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What’s the purpose?
 Spreading awareness of your business
 SEO – getting seen on Google
 Awareness of your service
 Driving visitors to your site
 To get people to get in touch with you
 To grow your email list
 To book!
 Give you money
 Awareness of your expertise
 Building professional relationships

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Facebook is great for links
 Put your keywords in the ‘about’ section
 Links to website and other social media
 Use milestones to your advantage
 Backdate them to give history
 E.g. anniversaries
 Training
 CPD
 500th client

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Depending on your focus , pick 3
or 4 ‘types’ of post
 E.g. top tips
 Information about your service
 Trends
 New offers
 Inside information
 Funny/cute/appealing stuff
 80% information and 20% promotion

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Engagement
 A good measure of ‘success’
 Authenticity
 Great cover image http://www.timelinecoverbanner.com/
 Get ideas from other pages
 E.g.https://www.facebook.com/Buttonsy
 https://www.facebook.com/canvaspeople
 Use www.likealyzer.com and follow their advice

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Some ideas to create engagement
 Questions questions
 Use a call to action e.g…..
 Fill in the blank
 Add a caption
 Ask do you agree?
 Either/or questions
 Do a poll

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Some more ideas to create
engagement…
 What have you been reading/ film/ hols
 Ask for recommendations
 Click like if you…
 But don’t do this …
https://www.facebook.com/corporatebollocks
 Competitions – now OK on timeline
 Fan of the week
 Facebook Friday – invitation to share pages

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How to get likes…
 Invite friends
 Send a Fb message
 share page in relevant groups
 Add your Linkedin connections and invite
 https://www.linkedin.com/contacts/manage_sources/ ‘export linkedin connections’
 Tag your page on your personal profile
 Tell your clients
 Email signature
 Fb Advertising for likes
 Cards/leaflets/etc.
 Not ladders

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Where to find content
 Feedly.com
 Organise pages into lists
 Share your PAPA colleagues posts
 Google alerts
 Sign up to newsletters and file them away
 Alltop.com

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Advertising
 Cheap, from £1.00 a day
 Advertise to build likes first
 Promoted posts to fans second
 Power editor can handle your email contacts
https://www.facebook.com/ads/manage/powereditor/

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How to do advertising…
 Make images the correct size picmonkey.com
 http://picresize.com/
 http://photopin.com/
 http://www.freedigitalphotos.net/
 No more than 20% text
 Choose your audience
 Choose your budget
 Go!

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Scheduling
 Keep your purpose at the front of your mind
 Schedule your Fb posting time into your diary
 Set your alarm to time yourself.
 Calendar with mother’s day etc
 Your events
 Awareness days http://www.national-awareness-days.com/
 Advertising
 Competitions

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Weekly tasks
 Check likealyzer.com
 Check goals?
 Post in groups (no spamming)
 Schedule posts for your page
 Post on other people’s pages to build relationships
 Engage in relevant groups

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Daily
 Check your page
 People expect a response within 30 mins!

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Find Kate at Fruit Nation
 07813 402477
 Kate.codrington@gmail.com
 Fruit nation web www.fruit-nation.co.uk
 Fruit nation blog http://www.blog.fruit-nation.co.uk/
 Fruit nation regular tips http://mad.ly/signups/55282/join