Social Media presentation given to Roosevelt-Vanderbilt National Historic Sites in May 2010.

1. LOCAL GOVERNMENTMeets Social Media By KERRI KARVETSKICompany K Media http://www.CompanyKMedia.com

2. YOU’VE GOT QUESTIONS WHY do we need social media? WHAT exactly is social media? WHERE do we even begin? WHO is going to do this? IMAGE SOURCE: 姒儿喵喵

3. WHAT WE’LL COVER Define and describe social media Opportunities for government Case Studies Strategy Basics Tools & Resources

4. The Conversation Prism by Brian Solis and JESS3

5. The days of controlling your marketing message and interrupting your prospects to tell it are over. Today, your message is what your [audience] say it is. The [biz/np/gov’s] who win are those who listen to and empower their [audience] to evangelize their [brand/np/gov]. Joseph Jaffe, Flipping the Funnel IMAGE SOURCE: Seth Godin On Creating A Non-Profit That’s Remarkable

6. PUBLIC SERVICE 2.0 Stakeholders want to receive info/satisfy needs WHERE, HOW and WHEN they want Swift Personal Informal Flexible IMAGE SOURCE: Happy Bunny graphic by Jim Benton

7. WHY SOCIAL MEDIA WORKS IMAGE SOURCE: Tapping Communities to Accelerate Corporate Innovation

9. FACEBOOK, SPRING 2010 400 MILLION active users 5 BILLION pieces of content shared/week 55MINUTESper day LARGESTsocial network MORE TRAFFICthan Google DATA SOURCE: Social Brand Value

10. TWITTER, SPRING 2010 106 MILLION active users 300,000 NEW accts/day 55 MILLION tweets/day 600 MILLION search queries/day DATA SOURCE: Social Brand Value

11. YOUTUBE, SPRING 2010 2 BILLION views/day (double prime-time audience of all 3 broadcast networks COMBINED) 24 HOURS video uploaded/minute 15 MINUTESper day DATA SOURCE:Social Brand Value

12. INTERNET + GOVERNMENT 82% Looked for information or completed a transaction on a government website in the last twelve months (April, 2010) SOURCE: Pew Internet Government Online Report

13. SOURCE: Pew Internet Government Online Report

14. SOURCE: Pew Internet Government Online Report

15. WHAT IS IT GOOD FOR? Emergency management (case study) Request feedback(case study) Election info (case study) Education (case study) Listening Customer service Giving attention

16. EMERGENCY MANAGEMENT USGS maps Tweets during an earthquake. SOURCE: Twitter 101 – CASE STUDY: The United States Geological Survey

17. CRISIS COMMONS evolves from Haiti earthquake SOURCE: CrisisCommons

18. REQUEST FEEDBACK SOURCES: Hillsborough County Facebook Page Hillsborough County Blog Hillsborough County Twitter

19. ID HISTORY SOURCES: Smithsonian Institution on Flickr Flickr Has Success With Public Archives Smithsonian Commons Wiki

20. ELECTIONS SOURCES: BOE New Castle County Facebook Page Williamson County Elections Dept Facebook Page

21. PUBLIC EDUCATION SOURCE: Salt Lake County Health Department YouTube Series

22. FOUNDATION FIRSTWEB 1.0 WEB, E-MAIL, FUNCTIONS (donate, tickets, buy) YOU OWN relationship YOU PAY for service YOU CONTROL experience SLOWER growth BETTER ROI BACKBONE for social media IMAGE SOURCE: Chiot’s Run

23. OUTPOSTS NEXT(mostly) FREE WEB 2.0 THEY MAKE THE RULES (Facebook, Twitter) THEY OWN relationship THEY CONTROL experience FAST growth INCONSISTENT ROI BEST FOR RECRUIT + ENGAGE IMAGE SOURCE: Warren County CVB

24. DIY WEB 2.0Blogging and custom social networks Web 1.0 control w/Web 2.0 benefits YOU own relationship YOU control/influence experience SLOW growth Blogging = SEO

26. Define audience (internal and external)

27. Get ideas from staff

28. Integrate with existing strategies/initiatives

29. Set aside staff resources

30. Find your internal Evangelist

31. Develop policy w/IT, HR, legal

32. Authorize/empower

33. Get training, give training to staff

34. Set goals

35. Monitor

36. Measure

39. RECOMMENDED RESOURCES GovLoop Pew Internet Government Online Report Facebook and Government Page Gov 2.0 Expo GovTwit

40. A BIT ABOUT ME Rhinebeck resident 19 years communication experience Specialize in nonprofit, small business social media, e-mail, web Clients Town of Rhinebeck Roosevelt-Vanderbilt National Historic Sites Teaching the Hudson Valley Amnesty International US

41. THANK YOU!kk@companykmedia.com www.CompanyKMedia.com