SlideShare a Scribd company logo
1) Define the core issue or issues involved in the case. Explain
the three alternatives for TELUS?
2) Conduct a situational analysis for TELUS by analyzing the
company; its differentiation and competitive advantage in three
tiers market; wireless consumers; and TELUS target audience?
3) What is your assessment of Public’s company, its
performance, its strengths, target audience, and it positioning?
4) What is your assessment of the three alternatives? Which
one is the best one and why? Offer a thorough rationale of your
recommended approach.

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