1. 1250 Words (min) - 1450 Words (max), Bibliography and Titles not counted. 2. It is a comparison essay. 3. 3+ outside academic sources (blogs, wikis, pop websites are permitted, but do not count for these 3 scholarly sources). Sources should be good journal articles or academic books. 4. Avoid Google. For academic articles, search https://onesearch.library.utoronto.ca/research/articles-databases Links to an external site. Writing Tips: —MLA or APA format required: quotes and paraphrasing need page numbers APA: (Smith, 2000, p. 235). MLA (Smith 235). Quotes are best. Avoid footnotes in any form, or the Chicago style of citation. —State your thesis at the end of Paragraph 1 -- what will you claim?--Include a copy of small image as an Appendix after your Works Cited, if you analyze an ad or other visual item you want me to see (if I haven't likely seen it). "Quote" if you can. Paraphrase secondarily. Introduce/integrate quotes. As Smith suggests, “Ads are a system...” that can “educate us...” (Smith, 2005, p. 5) Quotes cannot stand alone. Begin each paragraph with a topic sentence and address that topic. The topic sentence tells readers what the topic is. For example: “Historically, ads were outdoors...” OR you can use a question “How did we move from a needs society to a wants society?...” Use transitions between paragraphs. “But Farnsworth was not only the creator of TV, he also…” Block quotes (more than 3 full lines) should NOT be used, or only in rare cases when you cannot summarize the gist, and almost never in short papers. Topic: DIGITAL MEDIA. Select 1 Historical or Current Example of Social Media being blamed for a social problem (ex: the cyber bullying of Amanda Todd), and 1 Example of Social Media being credited with improving life (ex: social movements). (See Chapter 2). Many people who examine ‘social media’ (such as Facebook and Twitter) say that these tools distract us from the important things in life. Similar things were said about television, and telephones, and the radio, and even of writing. Any communication technology can be used in a variety of ways, depending on who has access to them, and how creative they are.
In your Compare and Contrast Essay, discuss one case or way in which social media get blamed for negative events or outcomes (loneliness, competitiveness, bullying, boasting, narcissism). Compare this side with the positive things people accomplish with social media (MeToo, BLM, organizing events, socializing, reading the day’s news). Give specific examples, and support your claims with research. You may also mention your own experiences, if relevant. For the negative side, a case study may be wise: the Grossman cyber bullying case, for example, or the BC politician who lost an election due to an old Facebook photo. Or you could identify a common criticism of social media, and explore it. For example: Are social media affecting news and political views based on this news today negatively? Examples.

1. 1. 1250 Words (min) - 1450 Words (max), Bibliography and
Titles not counted.
2. It is a comparison essay.
3. 3+ outside academic sources (blogs, wikis, pop websites are
permitted, but do not count for these 3 scholarly sources).
Sources should be good journal articles or academic books.
4. Avoid Google. For academic articles, search
https://onesearch.library.utoronto.ca/research/articles-databases
Links to an external site.
Writing Tips:
—MLA or APA format required: quotes and paraphrasing need
page numbers APA: (Smith, 2000, p. 235). MLA (Smith 235).
Quotes are best. Avoid footnotes in any form, or the Chicago
style of citation.
—State your thesis at the end of Paragraph 1 -- what will you
claim?--Include a copy of small image as an Appendix after
your Works Cited, if you analyze an ad or other visual item you
want me to see (if I haven't likely seen it).
"Quote" if you can. Paraphrase secondarily. Introduce/integrate
quotes. As Smith suggests, “Ads are a system...” that can
“educate us...” (Smith, 2005, p. 5)
Quotes cannot stand alone.
Begin each paragraph with a topic sentence and address that
topic. The topic sentence tells readers what the topic is. For
example: “Historically, ads were outdoors...” OR you can use a
question “How did we move from a needs society to a wants
society?...”
Use transitions between paragraphs. “But Farnsworth was not

2. only the creator of TV, he also…”
Block quotes (more than 3 full lines) should NOT be used, or
only in rare cases when you cannot summarize the gist, and
almost never in short papers.
Topic:
DIGITAL MEDIA. Select 1 Historical or Current Example of
Social Media being blamed for a social problem (ex: the cyber
bullying of Amanda Todd), and 1 Example of Social Media
being credited with improving life (ex: social movements). (See
Chapter 2). Many people who examine ‘social media’ (such as
Facebook and Twitter) say that these tools distract us from the
important things in life. Similar things were said about
television, and telephones, and the radio, and even of writing.
Any communication technology can be used in a variety of
ways, depending on who has access to them, and how creative
they are. In your Compare and Contrast Essay, discuss one
case or way in which social media get blamed for negative
events or outcomes (loneliness, competitiveness, bullying,
boasting, narcissism). Compare this side with the positive
things people accomplish with social media (MeToo, BLM,
organizing events, socializing, reading the day’s news). Give
specific examples, and support your claims with research. You
may also mention your own experiences, if relevant. For the
negative side, a case study may be wise: the Grossman cyber
bullying case, for example, or the BC politician who lost an
election due to an old Facebook photo. Or you could identify a
common criticism of social media, and explore it. For example:
Are social media affecting news and political views based on
this news today negatively? Examples from the textbook can be
included. For the positive side, ask how social media might be
changing Social Movements, International development, poverty
reduction, or argue that these sites are simply helping people
connect with friends and family in good ways. You may use any
examples from around the world, both recent and historical.

3. Criteria for Grading Second Case Study Assignment
A B C F
Points
Earned
Introduction,
Analysis, and
Evaluation
(30 pts)
Student demonstrated
complete and thorough
outline of the facts
surrounding the case,
identified all key issues,
appropriately identified
alternative courses of
action, and clearly
outlined the reasons for
the recommendation.
30 – 27 points
Student satisfactorily
outlined the facts
surrounding the case,

4. identified most key
issues, appropriately
identified alternative
courses of action, and
satisfactorily outlined
the reasons for the
recommendation.
26 – 24 points
Student demonstrated
less than satisfactory
outline of the facts
surrounding the case,
identified some key
issues, identified some
alternative courses of
action, and/or less than
satisfactorily outlined
the reasons for the
recommendation.
23 – 21 points
Student unsatisfactorily
outlined the facts
surrounding the case,
key issues, alternative

5. courses of action, and
the reasons for the
recommendation.
20 – 0 points
Comments
Quality of
Content
(25 pts)
Student demonstrated
exceptional knowledge
of relevant concepts
and theories; all
statements and
opinions were
supported by
appropriate citations
from the literature.
25 – 23 points
Student demonstrated
satisfactory knowledge
of relevant concepts
and theories; most

6. statements and
opinions were
supported by
appropriate citations
from the literature.
22 – 20 points
Student demonstrated
less than satisfactory
knowledge of relevant
concepts and theories;
some statements and
opinions were not
supported by
appropriate citations
from the literature.
19 – 18 points
Student demonstrated
unsatisfactory
knowledge of relevant
concepts and theories;
many statements and
opinions were not
supported by

7. appropriate citations
from the literature.
17 – 0 points
Comments
Quality of
Research
(20 pts)
Student did an
exceptional job of
integrating course
readings with additional
research. Student cited
more than the required
number of references.
Sources listed were all
scholarly or practitioner
journals from the last
ten years.
20 - 18 points
Student did a
satisfactory job of
integrating course

8. readings with additional
research. Student cited
the required number of
references. Sources
listed were primarily
scholarly or practitioner
journals from the last
ten years.
17 – 16 points
Student did a less than
satisfactory job of
integrating course
readings with additional
research. Student may
not have cited the
required number of
references. Some
sources listed may not
have been scholarly or
practitioner journals
from the last ten years.
15 - 14 points
Student did an

9. inadequate job of
integrating course
readings with additional
research. Student did
not cite the required
number of references.
Many of the sources
listed were not
scholarly or practitioner
journals from the last
ten years.
13 – 0 points
Comments
Organization
and Mechanics
(20 pts)
Student presented
information in a logical

10. sequence that was very
easy to follow. Essay
had no major spelling
and/or grammar errors.
The page length
requirement was met.
20 – 18 points
Student presented
information in a mostly
logical sequence that
was fairly easy follow.
Essay had a few minor
spelling and/or
grammar errors. The
page length
requirement was met or
may have been slightly
exceeded.
17 – 16 points
Student presented
information in a

11. confusing sequence
that was not easy to
follow. Essay had
several major spelling
and/or grammar errors.
The page length
requirement may not
have been met.
15 - 14 points
Student presented
information in an
illogical sequence that
was difficult to follow.
Essay had many
spelling and/or
grammar errors. The
page length
requirement was not
met.
13 – 0 points
Comments

12. APA
formatting
(5 pts)
All citations, quotations,
and references were
formatted correctly or
contained only one or
two minor errors.
5.0 – 4.5
Most citations,
quotations, and
references were
formatted correctly or
contained a few minor
errors.
4.4 – 4.0 points
Several citations,
quotations, and
references were not
formatted correctly or

13. contained major errors.
3.9 – 3.5 points
Many citations,
quotations, and
references were not
formatted correctly or
contained many errors.
3.4 - 0 points
Comments
Total Points Earned
(100 points max)
Overall Comments
How to Solve an Organizational Case Study – Second Case

14. A case study is a collection of facts and data based on a real or
hypothetical business situation. The goal of a case study is to
enhance your ability to solve business problems, using a logical
framework. The issues in a case are generally not unique to a
specific person, firm, or industry, and they often deal with more
than one business strategy element. Sometimes, the material
presented in a case may be in conflict. For example, two
managers may disagree about a strategy or there may be several
interpretations of the same facts.
In all case studies, you must analyze what is presented and state
which specific actions best resolve major issues. These actions
must reflect the information in the case and the environment
facing the firm.
The case should not exceed seven (7) pages in length, excluding
the reference list.
STEPS IN SOLVING A CASE STUDY
Your analysis should include these sequential steps:
1. Presentation of the facts surrounding the case. (~0.5 page)
2. Identification of the key issues. (~0.5 page)
3. Listing of alternative courses of action that could be taken.
(~1 page)
4. Evaluation of alternative courses of action. (~1.5 pages)
5. Recommendation of the best course of action. (~1.5 pages)
Presentation of the Facts Surrounding the Case
It is helpful to read a case until you are comfortable with the
information in it. Re-readings often are an aid to
comprehending facts, possible strategies, or questions that need
clarification and were not apparent earlier. In studying a case,
assume you are an outside consultant hired by the firm. While
facts should be accepted as true, statements, judgments, and
decisions made by the individuals in a case should be
questioned, especially if not supported by facts—or when one
individual disagrees with another.
During your reading of the case, you should underline crucial
facts, interpret figures and charts, critically review the
comments made by individuals, judge the rationality of past and

15. current decisions, and prepare questions whose answers would
be useful in addressing the key issue(s).
Identification of the Key Issue(s)
The facts stated in a case often point to the key issue(s) facing
an organization, such as new opportunities, a changing
environment, a decline in competitive position, or excess
inventories. Identify the characteristics and ramifications of the
issue(s) and examine them, using the material in the case and
the text. Sometimes, you must delve deeply because the key
issue(s) and their characteristics may not be immediately
obvious.
Listing Alternative Courses of Action That Could Be Taken
Next, present alternative actions pertaining to the key issue(s)
in the case. Consider courses of action based on their
suitability to the firm and situation. Proposed courses of action
should take into account such factors as the goals, the customer
market, the overall organizational strategy, the product
assortment, competition, and personnel capabilities.
Evaluation of Alternative Courses of Action
Evaluate each potential option, according to case data, the key
issue(s), the strategic concepts in the text, and the firm's
environment. Specific criteria should be used and each option
analyzed on the basis of them. The ramifications and risks
associated with each alternative should be considered.
Important data not included in the case should be mentioned.
Your discussion of the alternatives should include concepts
from organizational diagnosis and change theory.
Recommendation of the Best Course of Action
Be sure your analysis is not just a case summary. You will be
evaluated on the basis of how well you identify key issues or
problems, outline and assess alternative courses of action, and
reach realistic conclusions (that take the organization’s size,
competition, image, and so on into consideration). You need to
show a good understanding of both the principles of
organizational diagnosis and the case. Be precise about which

16. alternative is more desirable for the organization in its current
context. Remember, your goal is to apply a logical reasoning
process to this organization. A written report must demonstrate
this process.
This assignment is worth 20% of your final grade and addresses
Course Objectives 1 through 6. It gives you an opportunity to
apply organizational-level diagnostic processes and
organizational development principles to a real-life situation.
You will also have the opportunity to assess the
appropriateness of the intervention chosen and propose
alternative interventions based on the presenting problems and
underlying issues uncovered in the diagnosis. You must
complete this assignment individually, without contacting other
students, and you may not use a paper or any part of a paper
from a previous class or from another person. If you have
questions about this assignment, please post them in the Ask the
Professor discussion forum so that everyone can benefit from
the answers.
Your task:
Please read the Ben & Jerry’s case, which can be found under
eReserves.
Using the questions at the end of the case as a guide, solve the
case study by analyzing what is presented and stating specific
actions that would best resolve major issues. Incorporate your
answers to the questions in your analysis, as outlined in the
How to Solve a Case Study guidelines. These actions must
reflect information in the case and the environment facing the
firm.
Your paper should be five to seven pages long, excluding cover
and reference pages. Please follow APA guidelines for
citations, quotations, and references, and use at least five
scholarly resources that are dated within the last five years.
You are strongly encouraged to use the required and

17. recommended readings in this course, as well as peer-reviewed
journal articles found through the UMUC library. Research
methodology and problem analysis will be emphasized in the
grading of this assignment.
Submit your paper electronically via the Assignment folder.
This essay is due on April 5, 2020 at 11:59 PM.
Please see the attached grading criteria for this assignment and
the How to Solve a Case Study guidelines.