2. The Story For over 25 years Formula 1 remains Herbalife’s number one selling product and can be credited for Herbalife’s great success in the market today. Herbalife prides itself on it’s team of respected scientific experts who direct the development of products through research and product testing so that Herbalife’s quality meets the highest industry standards. It’s important that this investment in R&D continually meets and exceeds the expectations and demands of consumers so Herbalife is perceived as an innovative company continually offering new and exciting products. In 2003, Formula 1 Cookies & Cream was launched in the US. The flavour is positioned as a premium flavoured, guilt-free meal replacement for those consumers searching for something different. Since Cookies & Cream’s success in the US, the demand from EMEA Distributors has been strong. In response, Fine Foods have adapted the US version of Cookies & Cream and created a variation of the flavour to suit the European market which is scheduled to be launched at the World Team School in November. The launch of Cookies & Cream will not only will follow Herblife's long term product strategy of diversifying existing core products, this new flavour will be the first Formula 1 flavour to display the new re-branded packaging which is to be rolled out across the ShapeWorks range.
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6. What are the key features & benefits? Is particularly useful for sports people, people on weight loss programs, people on-the-go demanding a healthy and convenient meal and people with a reduced appetite. Versatile – can be beneficial for a wide range of people One shake provides 18-155% of EU RDA of key nutrients providing a nutritionally balanced meal. Contains 22 vitamins & minerals May assist with weight loss when a 2 shake plan is used in conjunction with an energy restricted diet, regular physical activity and adequate fluid intake Low calorie, high protein formulation Can be consumed anywhere, anytime, anyway. An inexpensive alternative to breakfast, lunch or dinner. Convenient, portable, inexpensive & easy to prepare Deliciously creamy and satisfying. A perfect guilt-free alternative to those with a sweet tooth. Premium Cookies and Cream flavour Can be enjoyed as a healthy replacement for breakfast, lunch or dinner providing key nutrients for health and nutrition. Provides an excellent balance of protein and key nutrients for lasting energy. The inclusion of at least 25 grams of soya protein per day as part of a diet low in saturated fat can help reduce blood cholesterol. One Formula 1 shake provides 41% of this. Each shake provides 10.25 grams of soy protein Benefits Features
