This is the project we did for Cirque Du Soleil during our Miami Ad school Boot Camp.

1. Sonja, Dale, Kapil, Maddie, Ela, Maxwell

2. TableofContents
1. Task/Approach
2. RoutetoStrategy
3. Strategy
4. CreativeIdea1
5. CreativeIdea2

3. Thetask
Cultivatethenextgeneration
ofCirqueduSoleillovers

4. Weputoureartothegroundwithasurvey

5. THOSEWHOKNOWIT,LOVEIT
BRANDTRUTH

6. THEIMPORTANCEOFCOMMUNITYANDCONNECTION
CATEGORYTRUTH

7. CommunityandConnection: Music

8. CommunityandConnection: Sports

9. Ifyouhad$100tospendtodo
anactivitywithafriend
whatwouldyoudo?

10. LiveSports Dinner Concerts/Festivals Camping/Outdoors
THERESPONSE

11. ActiveParticipants,notpassivebystanders
AUDIENCE

12. ‘Feelittobelieveit’generation
CULTURE

13. Category
‘Feelittobelieveit’
generation
CultureAudience
activeparticipants,
notpassivebystanders
Importanceofcommunity
andconnection
Brand
Thosewhoknow
Cirque,loveit.

14. BringCirquetoyounger
audiencesthrough
communityexperiences
thatgettheminvolved
asactiveparticipants.
Strategy

15. Idea1: IamCirque

19. Posters/teasers
Activation Sharablecontent
Idea1:CampaignJourney

20. Idea2: CirqueCity

28. WildPostings
EventExperience
pop-ups/activationsinurbancentres
Sharablecontent
Influencers
Idea2:CampaignJourney

29. AVRexperience.
CirqueCityIamCirque
Afestival.
Idea1 Idea2

30. ThankYou