1. IPod Advert
Apple has used a variety of advertising campaigns to promote its iPod portable digital media
player. The campaigns include television commercials, print ads, posters in public places, and
wrap advertising campaigns. These advertising techniques are unified by a distinctive, consistent
style that differs from Apple's other ads.
The more notable commercials and print advertising feature dark silhouetted characters against
bright-colored backgrounds. The silhouettes are usually dancing, and in television commercials
are backed by up-beat music. The silhouettes are also usually holding iPods and listening to them
with Apple's supplied earphones. These appear in white, so that they stand out against the
colored background and black silhouettes. The advert achieved its goal and is inspirational
because it is so simple anyone could understand. Also the colours used are at their most simple
there is only green, black and white. The black is used to show the unimportant and the white is
used to show the important or exiting. Green is then simply used to act as a background. Green is
good colour to use as it is plain lime and therefore not as an impact as the white. If the green was
a different colour such as dark blue the black wouldn’t stand out at all:
Here the black is barely visible which does highlight the iPod however the shadow is important
because it represents everyone. This also is less attractive and wouldn’t attract your eyes as
much. This is crucial when making an advert because it has to compete with others. Making a
more eye catching advert means there is better chance of people continued to watch it or also a
funny advert. The original advert was made by