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Introduction- Need for products
ā€œDifferent people want different benefits and
different mixes of benefits .ā€
Philip Kotler
What is a product ?
ā€œ A product
a market
is anything that can be offered to
for attention, acquisition , use or
consumption and that might satisfy a need or
want .ā€
Philip Kotler
Introduction
āš«Companies may possess variety product mix
āš«Half of profits of all US Fortune companies
came from products that did not exist ten years
ago.
āš«Companies introducenew products to tap
existing clients and explore new segments
Why is there a need for new
products ?
āš«Changes in tastes of customers
āš«Intense competition
āš«Change in economic/social environment
āš«Increase in purchasing power
āš«Failure of old products/ recently
products - actual product may
launched
not have
properly designed, incorrectly positioned,
been
poorly advertised, greater competition.
Insurance products
āš«Are described as UNSOUGHT consumergoods
by Kotler.
ā€œ There are consumer goods that a customer
does not know or knows about but does not
normally think of buying. Classic examples are
life insurance.ā€
āš« Unsought goodsrequire lot of advertising,
personal selling and marketing efforts.
āš«Life insurance is seldom bought, always sold .
Life Insurance Products
of IRDA before
āš«All products require
launch, designed by
approval
actuaries.
āš«Individual (including pension ) and group products
āš«Products may be packaged/ straight-jacketed
(ā€œtake it or leave it ā€œ) - could work only in
monopoly environment
āš«Non-packaged -f lexibility ā€“with riders/add-ons -
available with competition by private players
āš«One single product cannot suit all customers
āš«Indian consumer is curious and demanding
Features of any life insurance
product
āš«Who can be insured ?
āš«What can be the sum assured ?
āš«Under what events would SA be payable ?
āš«How/when would the SA be payable ?
āš«Term of the policy - minimax
āš«Age at entry
āš«Premium payment modes
āš«Any additional benefits like riders ?
āš«Conditions/exclusions under each policy
Basic elements of life
basic
products
āš« Life insurance business based on two
instincts ā€“ fear and greed
āš«Term insurance takes care of fear of death
āš« Pure endowment fulfills the greed for money
āš«TI & PE are basic elements in every life insurance
plan
āš«Called the basic building blocks in all LI product
design. Every company has different products to
suit the need of every customer.
Contdā€¦.
āš«PE (savings only) seldom issued by insurance
companies as a separate policy
āš«TI has always been one of the product range of
each LI company
āš«A TI policy is a contract that provides life cover
for a limitednumber of years, the face value of
the policy being payable only when death occurs
and nothing in case of survival
Features of term insurance
āš«Can be issued for a short period of short, fixed
terms.
feature is itā€™s low cost ā€“high
āš«Most important
value.
āš«Suitable for budget-conscious individuals who are
looking for family protection against financial
liabilities like loan, loss of income
Contdā€¦..
āš«Employers can cover life of employees
āš«Best form of collateral security against
housing/education loan
āš«No risk coverage beyond specified term
āš«Conditions/flexibility may vary between companies
āš«Unsuitable for those interested in maturity
benefits, except premium-back cases
Contdā€¦..
āš«May have renewable or convertible features
āš«Some with fixed terms of 5-10 years have built-in
automatic renewal feature, whereby at end of
each fixed period, automatic renewal takes place.
Premium increases with each renewal.
āš«Restrictions may be placed by each company on
the number of such renewals/maximum age for
such renewals.
Contdā€¦.
āš«Convertible feature allows policy owner to have
the option to exchange his term policy for a
permanent policy, viz Whole life or Endowment
policy without having to producefurtherevidence
of insurability.
āš«Good for young people fresh into careers.
Endowment Plans
āš«This plan offers
āš«Combination of PE & TI.
face value plus accumulated
bonuses on maturity & death.
āš«May have single or regular premium paying
modes
of riders like
āš«Several companies may offer choice
AB/PDB
āš«Suitable when life coveralong with medium term
to long term savings needed.
Contdā€¦..
āš«Not suitable for those looking for f lexibility to
meet future lifestyle changes
āš«Income/occupation may prevent policyholder from
taking this plan.
āš«Loans can be taken.
āš«PH wants guaranteed MC/DC
āš« Interest sensitive product - life insurance products
give low returns & due to inflation, money value
gets reduced long ā€“term.
Contdā€¦.
āš«Insurers try to add additional benefits like loyalty
/ guaranteed additions.
āš«Allowing periodic returns of a portion of face
value ā€“ money back plans - risk , growth, liquidity.
āš«Endowment plans allow people to SAVE, building
a corpus for old age.
āš«EI is decreasing TI & increasing investment
(saving accumulation ).
āš«Traditional & unit-linked plans offered.
Money back plans
āš«Features of risk , growth & liquidity
āš«Periodical cash outflow to PH
āš«No loan granted under this plan
āš«Suitable for those who need periodic cash f low to
meet expenses, investments
āš«Premium higher than regular endowment plan
Whole Life plans
āš«Provides protection throughout life
āš«Payment on death is certainty in contrast to TI.
āš«An excellent way to give personā€™s family financial
protection throughout life and help them after his
death.
āš«An estate planning tool, tax-free returns
āš«Ongoing & future family expenses
Types of whole life plans
āš«Ordinary whole life - plain vanilla policies.
Insured pays premium lifelong depending on his
survival/death
Certain maximum age fixed, treating as maturity
claim if survival occurs.
āš«Convertible
endowment
who need
whole life -option to convert into
after, say, 5 years. Helpful to people
higher insurance , but temporarily
cannot afford endowment plan
Childrenā€™s Plans
āš«Parent or guardian is proposer
āš«Risk on life of child begins after child attains a
specified age.
āš«If age at commencement is 6 and specified age
is 15, the gap of 9 years is deferrment period.
āš«Date at which risk begins is deferred date.
āš«No insurance cover during deferrment period ā€“
if child dies, the premiums are refunded.
āš«Risk begins automatically on deferred date
without any medical test.
Contdā€¦ā€¦
āš«When risk commences , premium is low .
āš«Title automatically passes to child on attaining 18 .
āš«Process called vesting.
āš«After vesting, policy becomes a contract between
insurer and insured person.
āš«Vesting cannot be less than 18.
āš«Can be market-linked
āš«Benefits for the child
and traditional
like premium waiver and
payment of instalment claim in case of death of
proposer ā€“ useful for continuing education/expenses
Rural insurance
āš«Several companies have primarily microinsurance
term plans with refundof premia on survival.
āš«Microinsurance (life) is protection of poor, rural
people and their families against 3 Ds.
āš«Microinsurance also deals with health and general
insurance for the rural consumer
UNIT-LINKED INSURANCE PLANS
āš«Combination of insurance & investment of choice
āš«PH gets benefits from markets without keeping
track of market movements or monitoring his
investment portfolio
āš«Ulips balance risk & return, investing premia in a
variety of funds ā€“ debt/equity/balanced
āš«Amount invested is expressed in units.
āš«Based on fund value, value of units vary.
āš«Value of plan directly linked to value of fund.
āš«On death, prior to maturity, PH paid SA or value
of units whichever is greater
UNITS
āš«Unit prices calculated regularly for each fund
āš«UP = Total market value of assets plus current
assets less current provisions / Total number of
units on issue
āš«Unit account can be enhanced by top-up
premium
āš«Switches from funds are allowed
āš«Full value of unit account paid on maturity.
Investments
āš«Choice of funds
āš«Switch units between funds
āš«Redirect investments to other funds
āš«Vary premiums by making additional top-ups
āš«Insurance desired must be specified from the
beginning
āš«SA to be selected after considering various charges
; larger SA , more premium goes for insurance &
less for investment
NAV
āš«NAV is the total value of the asset in the fund minus
expenses paid/payable divided by number of units
issued.
āš«Issue value of a unit usually 10/-
āš«NAV of a fund is indicator of value of the fund.
āš«PH can find out value of his policy.
āš« Insurer has to exhibit all charges ā€“
Contribution related charges ā€“ to cover running
expenses one-
time or
of policy - commission/policy charges-
regular depending on mode
Charges
āš«Fund management fees - costs of buying/ selling
once or
various instruments for funds
āš«Mortality charges ā€“ risk cover ā€“ paid
recurring
āš«Rider charges ā€“ critical illness/AB
āš«Switching charges - some companies may give
free switches/year
āš«Administration charges ā€“ IT costs, operational costa,
levied flat with option of increase yearly
FLOW -CHART OF A ULIP
Contribution Contribution Related Charge deducted
Less 20%
20,000 - 4000= 16,000
Mortality & Rider Chargededucted
16,000 ā€“ 750 = 15,250
For the age 30 ā€“ mortality at 1.50/-per thousand
20,000/-
Life
Protection
500,000
The Client invests resultant in chosen funds
15,250/- invested in debt fund at a NAV of 16/-
Invests in
Funds debt/
equity or
balanced
UnitsAllocated
953.125 units allocated
Fund Charges deducted
Represented as NAV
NA
V of debt fund 16/- per unit
SUMMING UP
āš« ULIP provides
Life protection
Investment
Flexibility
Transparency
Rider options
Liquidity
Tax planning
āš«HENCE , ULIPs act as a one-stop solution
THANK
YOU

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lifeinsuranceproducts-101128113206-phpapp02 (1).pptx

  • 2. Introduction- Need for products ā€œDifferent people want different benefits and different mixes of benefits .ā€ Philip Kotler
  • 3. What is a product ? ā€œ A product a market is anything that can be offered to for attention, acquisition , use or consumption and that might satisfy a need or want .ā€ Philip Kotler
  • 4. Introduction āš«Companies may possess variety product mix āš«Half of profits of all US Fortune companies came from products that did not exist ten years ago. āš«Companies introducenew products to tap existing clients and explore new segments
  • 5. Why is there a need for new products ? āš«Changes in tastes of customers āš«Intense competition āš«Change in economic/social environment āš«Increase in purchasing power āš«Failure of old products/ recently products - actual product may launched not have properly designed, incorrectly positioned, been poorly advertised, greater competition.
  • 6. Insurance products āš«Are described as UNSOUGHT consumergoods by Kotler. ā€œ There are consumer goods that a customer does not know or knows about but does not normally think of buying. Classic examples are life insurance.ā€ āš« Unsought goodsrequire lot of advertising, personal selling and marketing efforts. āš«Life insurance is seldom bought, always sold .
  • 7. Life Insurance Products of IRDA before āš«All products require launch, designed by approval actuaries. āš«Individual (including pension ) and group products āš«Products may be packaged/ straight-jacketed (ā€œtake it or leave it ā€œ) - could work only in monopoly environment āš«Non-packaged -f lexibility ā€“with riders/add-ons - available with competition by private players āš«One single product cannot suit all customers āš«Indian consumer is curious and demanding
  • 8. Features of any life insurance product āš«Who can be insured ? āš«What can be the sum assured ? āš«Under what events would SA be payable ? āš«How/when would the SA be payable ? āš«Term of the policy - minimax āš«Age at entry āš«Premium payment modes āš«Any additional benefits like riders ? āš«Conditions/exclusions under each policy
  • 9. Basic elements of life basic products āš« Life insurance business based on two instincts ā€“ fear and greed āš«Term insurance takes care of fear of death āš« Pure endowment fulfills the greed for money āš«TI & PE are basic elements in every life insurance plan āš«Called the basic building blocks in all LI product design. Every company has different products to suit the need of every customer.
  • 10. Contdā€¦. āš«PE (savings only) seldom issued by insurance companies as a separate policy āš«TI has always been one of the product range of each LI company āš«A TI policy is a contract that provides life cover for a limitednumber of years, the face value of the policy being payable only when death occurs and nothing in case of survival
  • 11. Features of term insurance āš«Can be issued for a short period of short, fixed terms. feature is itā€™s low cost ā€“high āš«Most important value. āš«Suitable for budget-conscious individuals who are looking for family protection against financial liabilities like loan, loss of income
  • 12. Contdā€¦.. āš«Employers can cover life of employees āš«Best form of collateral security against housing/education loan āš«No risk coverage beyond specified term āš«Conditions/flexibility may vary between companies āš«Unsuitable for those interested in maturity benefits, except premium-back cases
  • 13. Contdā€¦.. āš«May have renewable or convertible features āš«Some with fixed terms of 5-10 years have built-in automatic renewal feature, whereby at end of each fixed period, automatic renewal takes place. Premium increases with each renewal. āš«Restrictions may be placed by each company on the number of such renewals/maximum age for such renewals.
  • 14. Contdā€¦. āš«Convertible feature allows policy owner to have the option to exchange his term policy for a permanent policy, viz Whole life or Endowment policy without having to producefurtherevidence of insurability. āš«Good for young people fresh into careers.
  • 15. Endowment Plans āš«This plan offers āš«Combination of PE & TI. face value plus accumulated bonuses on maturity & death. āš«May have single or regular premium paying modes of riders like āš«Several companies may offer choice AB/PDB āš«Suitable when life coveralong with medium term to long term savings needed.
  • 16. Contdā€¦.. āš«Not suitable for those looking for f lexibility to meet future lifestyle changes āš«Income/occupation may prevent policyholder from taking this plan. āš«Loans can be taken. āš«PH wants guaranteed MC/DC āš« Interest sensitive product - life insurance products give low returns & due to inflation, money value gets reduced long ā€“term.
  • 17. Contdā€¦. āš«Insurers try to add additional benefits like loyalty / guaranteed additions. āš«Allowing periodic returns of a portion of face value ā€“ money back plans - risk , growth, liquidity. āš«Endowment plans allow people to SAVE, building a corpus for old age. āš«EI is decreasing TI & increasing investment (saving accumulation ). āš«Traditional & unit-linked plans offered.
  • 18. Money back plans āš«Features of risk , growth & liquidity āš«Periodical cash outflow to PH āš«No loan granted under this plan āš«Suitable for those who need periodic cash f low to meet expenses, investments āš«Premium higher than regular endowment plan
  • 19. Whole Life plans āš«Provides protection throughout life āš«Payment on death is certainty in contrast to TI. āš«An excellent way to give personā€™s family financial protection throughout life and help them after his death. āš«An estate planning tool, tax-free returns āš«Ongoing & future family expenses
  • 20. Types of whole life plans āš«Ordinary whole life - plain vanilla policies. Insured pays premium lifelong depending on his survival/death Certain maximum age fixed, treating as maturity claim if survival occurs. āš«Convertible endowment who need whole life -option to convert into after, say, 5 years. Helpful to people higher insurance , but temporarily cannot afford endowment plan
  • 21. Childrenā€™s Plans āš«Parent or guardian is proposer āš«Risk on life of child begins after child attains a specified age. āš«If age at commencement is 6 and specified age is 15, the gap of 9 years is deferrment period. āš«Date at which risk begins is deferred date. āš«No insurance cover during deferrment period ā€“ if child dies, the premiums are refunded. āš«Risk begins automatically on deferred date without any medical test.
  • 22. Contdā€¦ā€¦ āš«When risk commences , premium is low . āš«Title automatically passes to child on attaining 18 . āš«Process called vesting. āš«After vesting, policy becomes a contract between insurer and insured person. āš«Vesting cannot be less than 18. āš«Can be market-linked āš«Benefits for the child and traditional like premium waiver and payment of instalment claim in case of death of proposer ā€“ useful for continuing education/expenses
  • 23. Rural insurance āš«Several companies have primarily microinsurance term plans with refundof premia on survival. āš«Microinsurance (life) is protection of poor, rural people and their families against 3 Ds. āš«Microinsurance also deals with health and general insurance for the rural consumer
  • 24. UNIT-LINKED INSURANCE PLANS āš«Combination of insurance & investment of choice āš«PH gets benefits from markets without keeping track of market movements or monitoring his investment portfolio āš«Ulips balance risk & return, investing premia in a variety of funds ā€“ debt/equity/balanced āš«Amount invested is expressed in units. āš«Based on fund value, value of units vary. āš«Value of plan directly linked to value of fund. āš«On death, prior to maturity, PH paid SA or value of units whichever is greater
  • 25. UNITS āš«Unit prices calculated regularly for each fund āš«UP = Total market value of assets plus current assets less current provisions / Total number of units on issue āš«Unit account can be enhanced by top-up premium āš«Switches from funds are allowed āš«Full value of unit account paid on maturity.
  • 26. Investments āš«Choice of funds āš«Switch units between funds āš«Redirect investments to other funds āš«Vary premiums by making additional top-ups āš«Insurance desired must be specified from the beginning āš«SA to be selected after considering various charges ; larger SA , more premium goes for insurance & less for investment
  • 27. NAV āš«NAV is the total value of the asset in the fund minus expenses paid/payable divided by number of units issued. āš«Issue value of a unit usually 10/- āš«NAV of a fund is indicator of value of the fund. āš«PH can find out value of his policy. āš« Insurer has to exhibit all charges ā€“ Contribution related charges ā€“ to cover running expenses one- time or of policy - commission/policy charges- regular depending on mode
  • 28. Charges āš«Fund management fees - costs of buying/ selling once or various instruments for funds āš«Mortality charges ā€“ risk cover ā€“ paid recurring āš«Rider charges ā€“ critical illness/AB āš«Switching charges - some companies may give free switches/year āš«Administration charges ā€“ IT costs, operational costa, levied flat with option of increase yearly
  • 29. FLOW -CHART OF A ULIP
  • 30. Contribution Contribution Related Charge deducted Less 20% 20,000 - 4000= 16,000 Mortality & Rider Chargededucted 16,000 ā€“ 750 = 15,250 For the age 30 ā€“ mortality at 1.50/-per thousand 20,000/- Life Protection 500,000 The Client invests resultant in chosen funds 15,250/- invested in debt fund at a NAV of 16/- Invests in Funds debt/ equity or balanced UnitsAllocated 953.125 units allocated Fund Charges deducted Represented as NAV NA V of debt fund 16/- per unit
  • 31. SUMMING UP āš« ULIP provides Life protection Investment Flexibility Transparency Rider options Liquidity Tax planning āš«HENCE , ULIPs act as a one-stop solution