2. Introduction- Need for products
āDifferent people want different benefits and
different mixes of benefits .ā
Philip Kotler
3. What is a product ?
ā A product
a market
is anything that can be offered to
for attention, acquisition , use or
consumption and that might satisfy a need or
want .ā
Philip Kotler
4. Introduction
ā«Companies may possess variety product mix
ā«Half of profits of all US Fortune companies
came from products that did not exist ten years
ago.
ā«Companies introducenew products to tap
existing clients and explore new segments
5. Why is there a need for new
products ?
ā«Changes in tastes of customers
ā«Intense competition
ā«Change in economic/social environment
ā«Increase in purchasing power
ā«Failure of old products/ recently
products - actual product may
launched
not have
properly designed, incorrectly positioned,
been
poorly advertised, greater competition.
6. Insurance products
ā«Are described as UNSOUGHT consumergoods
by Kotler.
ā There are consumer goods that a customer
does not know or knows about but does not
normally think of buying. Classic examples are
life insurance.ā
ā« Unsought goodsrequire lot of advertising,
personal selling and marketing efforts.
ā«Life insurance is seldom bought, always sold .
7. Life Insurance Products
of IRDA before
ā«All products require
launch, designed by
approval
actuaries.
ā«Individual (including pension ) and group products
ā«Products may be packaged/ straight-jacketed
(ātake it or leave it ā) - could work only in
monopoly environment
ā«Non-packaged -f lexibility āwith riders/add-ons -
available with competition by private players
ā«One single product cannot suit all customers
ā«Indian consumer is curious and demanding
8. Features of any life insurance
product
ā«Who can be insured ?
ā«What can be the sum assured ?
ā«Under what events would SA be payable ?
ā«How/when would the SA be payable ?
ā«Term of the policy - minimax
ā«Age at entry
ā«Premium payment modes
ā«Any additional benefits like riders ?
ā«Conditions/exclusions under each policy
9. Basic elements of life
basic
products
ā« Life insurance business based on two
instincts ā fear and greed
ā«Term insurance takes care of fear of death
ā« Pure endowment fulfills the greed for money
ā«TI & PE are basic elements in every life insurance
plan
ā«Called the basic building blocks in all LI product
design. Every company has different products to
suit the need of every customer.
10. Contdā¦.
ā«PE (savings only) seldom issued by insurance
companies as a separate policy
ā«TI has always been one of the product range of
each LI company
ā«A TI policy is a contract that provides life cover
for a limitednumber of years, the face value of
the policy being payable only when death occurs
and nothing in case of survival
11. Features of term insurance
ā«Can be issued for a short period of short, fixed
terms.
feature is itās low cost āhigh
ā«Most important
value.
ā«Suitable for budget-conscious individuals who are
looking for family protection against financial
liabilities like loan, loss of income
12. Contdā¦..
ā«Employers can cover life of employees
ā«Best form of collateral security against
housing/education loan
ā«No risk coverage beyond specified term
ā«Conditions/flexibility may vary between companies
ā«Unsuitable for those interested in maturity
benefits, except premium-back cases
13. Contdā¦..
ā«May have renewable or convertible features
ā«Some with fixed terms of 5-10 years have built-in
automatic renewal feature, whereby at end of
each fixed period, automatic renewal takes place.
Premium increases with each renewal.
ā«Restrictions may be placed by each company on
the number of such renewals/maximum age for
such renewals.
14. Contdā¦.
ā«Convertible feature allows policy owner to have
the option to exchange his term policy for a
permanent policy, viz Whole life or Endowment
policy without having to producefurtherevidence
of insurability.
ā«Good for young people fresh into careers.
15. Endowment Plans
ā«This plan offers
ā«Combination of PE & TI.
face value plus accumulated
bonuses on maturity & death.
ā«May have single or regular premium paying
modes
of riders like
ā«Several companies may offer choice
AB/PDB
ā«Suitable when life coveralong with medium term
to long term savings needed.
16. Contdā¦..
ā«Not suitable for those looking for f lexibility to
meet future lifestyle changes
ā«Income/occupation may prevent policyholder from
taking this plan.
ā«Loans can be taken.
ā«PH wants guaranteed MC/DC
ā« Interest sensitive product - life insurance products
give low returns & due to inflation, money value
gets reduced long āterm.
17. Contdā¦.
ā«Insurers try to add additional benefits like loyalty
/ guaranteed additions.
ā«Allowing periodic returns of a portion of face
value ā money back plans - risk , growth, liquidity.
ā«Endowment plans allow people to SAVE, building
a corpus for old age.
ā«EI is decreasing TI & increasing investment
(saving accumulation ).
ā«Traditional & unit-linked plans offered.
18. Money back plans
ā«Features of risk , growth & liquidity
ā«Periodical cash outflow to PH
ā«No loan granted under this plan
ā«Suitable for those who need periodic cash f low to
meet expenses, investments
ā«Premium higher than regular endowment plan
19. Whole Life plans
ā«Provides protection throughout life
ā«Payment on death is certainty in contrast to TI.
ā«An excellent way to give personās family financial
protection throughout life and help them after his
death.
ā«An estate planning tool, tax-free returns
ā«Ongoing & future family expenses
20. Types of whole life plans
ā«Ordinary whole life - plain vanilla policies.
Insured pays premium lifelong depending on his
survival/death
Certain maximum age fixed, treating as maturity
claim if survival occurs.
ā«Convertible
endowment
who need
whole life -option to convert into
after, say, 5 years. Helpful to people
higher insurance , but temporarily
cannot afford endowment plan
21. Childrenās Plans
ā«Parent or guardian is proposer
ā«Risk on life of child begins after child attains a
specified age.
ā«If age at commencement is 6 and specified age
is 15, the gap of 9 years is deferrment period.
ā«Date at which risk begins is deferred date.
ā«No insurance cover during deferrment period ā
if child dies, the premiums are refunded.
ā«Risk begins automatically on deferred date
without any medical test.
22. Contdā¦ā¦
ā«When risk commences , premium is low .
ā«Title automatically passes to child on attaining 18 .
ā«Process called vesting.
ā«After vesting, policy becomes a contract between
insurer and insured person.
ā«Vesting cannot be less than 18.
ā«Can be market-linked
ā«Benefits for the child
and traditional
like premium waiver and
payment of instalment claim in case of death of
proposer ā useful for continuing education/expenses
23. Rural insurance
ā«Several companies have primarily microinsurance
term plans with refundof premia on survival.
ā«Microinsurance (life) is protection of poor, rural
people and their families against 3 Ds.
ā«Microinsurance also deals with health and general
insurance for the rural consumer
24. UNIT-LINKED INSURANCE PLANS
ā«Combination of insurance & investment of choice
ā«PH gets benefits from markets without keeping
track of market movements or monitoring his
investment portfolio
ā«Ulips balance risk & return, investing premia in a
variety of funds ā debt/equity/balanced
ā«Amount invested is expressed in units.
ā«Based on fund value, value of units vary.
ā«Value of plan directly linked to value of fund.
ā«On death, prior to maturity, PH paid SA or value
of units whichever is greater
25. UNITS
ā«Unit prices calculated regularly for each fund
ā«UP = Total market value of assets plus current
assets less current provisions / Total number of
units on issue
ā«Unit account can be enhanced by top-up
premium
ā«Switches from funds are allowed
ā«Full value of unit account paid on maturity.
26. Investments
ā«Choice of funds
ā«Switch units between funds
ā«Redirect investments to other funds
ā«Vary premiums by making additional top-ups
ā«Insurance desired must be specified from the
beginning
ā«SA to be selected after considering various charges
; larger SA , more premium goes for insurance &
less for investment
27. NAV
ā«NAV is the total value of the asset in the fund minus
expenses paid/payable divided by number of units
issued.
ā«Issue value of a unit usually 10/-
ā«NAV of a fund is indicator of value of the fund.
ā«PH can find out value of his policy.
ā« Insurer has to exhibit all charges ā
Contribution related charges ā to cover running
expenses one-
time or
of policy - commission/policy charges-
regular depending on mode
28. Charges
ā«Fund management fees - costs of buying/ selling
once or
various instruments for funds
ā«Mortality charges ā risk cover ā paid
recurring
ā«Rider charges ā critical illness/AB
ā«Switching charges - some companies may give
free switches/year
ā«Administration charges ā IT costs, operational costa,
levied flat with option of increase yearly
30. Contribution Contribution Related Charge deducted
Less 20%
20,000 - 4000= 16,000
Mortality & Rider Chargededucted
16,000 ā 750 = 15,250
For the age 30 ā mortality at 1.50/-per thousand
20,000/-
Life
Protection
500,000
The Client invests resultant in chosen funds
15,250/- invested in debt fund at a NAV of 16/-
Invests in
Funds debt/
equity or
balanced
UnitsAllocated
953.125 units allocated
Fund Charges deducted
Represented as NAV
NA
V of debt fund 16/- per unit
31. SUMMING UP
ā« ULIP provides
Life protection
Investment
Flexibility
Transparency
Rider options
Liquidity
Tax planning
ā«HENCE , ULIPs act as a one-stop solution