Digital Digest-1 (Dove Real Beauty Campaign)

1. Dove Real Beauty
Campaign
By Lovepreet Kaur

2. Context
Presentation title 2
The Dove campaign for
real beauty is a well-
known marketing
campaign that
Unilever launched in
2004. The campaign
aimed to build self-
confidence in women
and young children.
In 2004, Dove and Ogilvy
organized a photography
exhibit known as ‘ beyond
compare: women
Photographers on Real Beauty”
the whole organization show
featured 67 female
photographers and led to a
natural beauty campaign.
In 2006, Ogilvy wanted to
increase the campaign further
by making viral videos to host on
the natural beauty campaign
website “Daughters.” This video
looks like an interview piece
representing how mothers and
daughters face issues related to
the modern perception of
beauty and the beauty industry.

3. Context
Presentation title 3
Over the year, the actual
campaign beauty for dove
started a movement for
success. Likewise, Dove’s
Self-Esteem fund supports
the real beauty campaign
by showing society how
young women and girls
are more apt. to have
distorted views of beauty
in 2006.
In 2017, Dove and
Ogilvy London created
body wash bottles in
limited editions that
look different by shape
and size. Dove
produced estimated
6800 bottles of six
designs but differently,
and it was delivered to
more than ten
counties,
In 2013 Hugo Veiga
made a video for the
campaign named “
Dove Real Beauty
Sketches.” From this
video, the campaign
got solid media and
public reactions.

4. Analysis (POV)

5. Presentation title 5

6. After analyzing and navigating through sources, I find the main objective of this campaign is to change the status of
beauty, and they create a beauty campaign for the empowerment of women by self-esteem and helping them to feel
more beautiful and also start a movement towards changing the narrow view of society towards beauty. In this way,
Dove wants to reveal that the beauty of women should be like confidence, not anxiety.
Dove’s real beauty campaign face lots of trouble while changing people’s view, and it takes too much time. Dove
adopted a plan based on long the erm and also imposed different marketing campaigns in which they built many brands
that enhance beauty.
In 2006, Dove launched the Evolution ad as a short video showing the processes and evolution of taking beauty
campaign images.
In 2017 Dove launched the real beauty sketches campaign (Denton).

7. In 2017 Dove launched real beauty
sketches. This ad looks emotional and
relates to FBI sketch artists who draw
women’s illustrations that describe
themselves. Before the campaign
company survey, only four percent
believed they were beautiful. It is a sad
reality of women’s life, but it has
become a significant debate on the
media’s role as a self image(Kleyman)
.

8. Dove finds ways for different brands to adopt a more realistic representation of body positivity; likewise,’
Dove researched women’s thoughts about beauty. Instead of conforming to the industry standard, they only
focused on self-esteem and new beauty standards in different forms and shapes. Dove is the only one that
makes a brand by itself that helps women’s self-esteem, and which makes beauty would be proud, not as a
source of issues. Today’s Dove continues its objective of growing women’s self-esteem by promoting natural
beauty to the nation.
I like the way how Dove helps women as well as young children. Dove’s mission is to motivate the generation
to grow up with a positive look. This company always helps young people to increase their self-esteem in
front of society and help them for full potential. This company still moves forward to achieve more success
and join different charities to fulfill the primary mission of the natural beauty campaign.
Presentation title 8

9. Presentation title 9
References:
Denton, Angela Celebre & Ashley Waggoner. "The good, the bad, and the ugly of the Dove Campaign for the Real Beauty." 2014. The Inquisitive Mind. Print.
<https://www.in-mind.org/article/the-good-the-bad-and-the-ugly-of-the-dove-campaign-for-real-beauty >.
Kleyman, Katia. "Marketing History series: Dove 's real beauty and the growth of the body positivity movement." n.d. Nolie. Print.
<https://noliecommunications.com/blog/dove-real-beauty-body-
positivity#:~:text=The%20Real%20Beginning,creative%20production%20from%20Ogilvy%20%26%20Mather>.