1. Launching Event of the Agri-Logistics
Forum
November 25, 2014
American University Cairo
Peter Verbaas
Deputy Director
Fresh Produce Center

2.  General trade figures
 Fresh Produce Center / Frugi Venta:
Fruittrade Association Netherlands
 Logistics, quality, cooperation
Introduction

3. Total turnover: EUR bln
Production 2,7
Import 4,8
Export (incl. re-export) 7,3
Total 14,8
IMPORT EXPORT
2.180.000 ton fruit 3.030.000 ton Dutch product
1.000.000 ton vegetables 2.170.000 ton re-export
Fruit & Vegetables at the
Netherlands

4.  Combined knowledge and efforts
 Clear Business Councils voice
Theme's:
 Nutrition and Health
 Food safety
 Market Issues and Statistics
 Logistics and ICT
Fresh Produce Center
Cooperation of Dutch Produce Association (DPA)
and Frugi Venta (Fruittrade Association
Netherlands) with the aim of;

5.  Sector organisation of fresh produce trade
 420 members (import, export, whole sale)
 others like laboratory, LSP’s
 81% gross turnover (appr. € 10 Billion)
 information, networking, lobby
 legislation, free trade, food safety,
logistics, labour conditions,
environmental matters,
sector promotions, …
Frugi Venta

6. Market developments
 Increase of the world population &
rapid urbanization
 demand more healthy food
 Climate changes; A need for more
sustainable production methods
 Energy (transportation becomes more
expensive)
 A demand for a very high level of
food safety

7. Netherlands (F&V)
Global biggest Hub
- 33% EU import
consignments
- Export to >77% all
county's
- Ttl via Ø 1,52 hubs
- > Possibilities
- > Risk's
- > Responsibility
Netherlands in Global
context
The complete International Agro-Food Trade Network in 1998. Involving N = 207 countries (nodes)

8.  EU Strict rules in Official legislation
 Detailed legislation on bio-hazards, active substances and MRL
 Global Plant health rules
 Organic production
 Private sector has several marketing standards and Monitoring
and control schemes
Growing and Handling decisions of great influence;
reliability is a great thing
If not: Waste of …..
How relates “Logistics” to
Quality and safety

9. - Initiate and boost idea’s & innovations by sharing
knowledge and exchange best practices
- Gain operational excellence
- Volume needed tot maintain position
Earn money all over the Chain…
Why Cooperation:

10. - Business intelligence & collective memory
- Wide range of direct & sufficient connections
to connect:
- BtotB; new and existing
- BtoG
- sometimes GtotG
- “Translate”
- Hold on!
- Increase visibility of participating companies
Role of “Management”

11. Thank you for your
attention!