A business goes through several maturity stages as it grows: startup, survival, takeoff, success, and maturity. In the startup stage, the owner performs most functions with a simple structure. In survival, a business builds its customer base with a small organization and sales manager. As a business succeeds and grows, it formalizes its structure, prepares for high growth by putting functional managers in place and developing basic processes. During takeoff, a business hires managers for future growth and develops a more complex structure. Finally, in maturity a business expands management, eliminates inefficiencies, and establishes extensive systems.

1. Business Maturity Stages
date
Presented by Kathleen Glass
CEO Oinkodomeo

2. Business Maturity Stages
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Revenues
Years
Startup
Survival
Takeoff
Success
Maturity

3. Evolution of Processes
• Start up / Existence (“garage shop”) – simple organizational structure
- Owner/ CEO performs most functions including sales and marketing
• Survival
- Building up a customer base
- Simple organization
- 1 sales manager
- Little or no marketing
• Success / Growth – formalize structure, prepare for high growth
- A time of change
- New leadership might come in
- Functional managers are put in place
- First professional staff members
- Formalizing some processes (financial, marketing, production systems)
• Take-off
- Hire managers for future growth (may replace early hires)
- Complex structure
• Resource Maturity
- Expand management
- Eliminate inefficiencies created by rapid growth
- Extensive, well-developed systems
© 2015 | www.oinkodomeo.com | 858-361-1680 3