1. Interview
Yes No
11 0
4. On a scale from 0 to 5 express your willingness to solve this problem (0= I
don’t want to solve the problem and 5 = I want to see it solved).
Rating Number of replies
0
1 1
2 1
3 1
4 5
5 3
1. Have you already experienced pain caused by high heel shoes?

2. Interview
5. What aspects do you value the most while thinking about buying a new
pair of shoes (select three).
Aspects Number of replies
Price 10
Design 6
Comfort 10
Uniqueness
Brand 2
Different occasions 2
Customization
6. Would you mind to keep the heels in your bag after removed from your shoe?
Yes No
2 9

3. Interview
7. Would you be interested in having the opportunity to customize your own
shoes?
Yes No
6 5
8. Do you feel comfortable with the idea of buying a pair of shoes online?
Yes No
6 5

4. 7. Give an example of an episode where you suffered pain caused by high
heels.
“During senior prom, after dancing for several hours. Girls got rid of their high-heels
and kept on dancing barefoot.”
“During a job interview / on the way there already experienced pain and blisters”
“While going out at weekend for example, when I go clubbing”
Interview
“The last episode I remember was on a friend’s wedding, I spent about 6 hours with
high heels and at the end of the night I couldn’t stand the pain anymore and I took off
the shoes. “
“As I am short I don’t feel confortable using shoes with no heel. For this reason I
have to wear high heels everyday. Although I am already used to it, when I spent too
much time with these kind of shoes I start to get some pain. “
“I barely use high heel shoes. Only when I really have to. The last episode was for a
gala evening party.”
“My last experience was at friend’s birthday dinner. After we went clubbing. I spent too
much time stand up and walking and so I got foot pain”

5. 7. Give an example of an episode where you suffered pain caused by high
heels.
« I was at a party where I had to wear high heels because it was a very 'chic' party at a
friends'house. After an hour, I suffered (really!) because of these high heels. I wanted
to take them off, but I decided to keep them because all the girls had high heels. One
hour later, when I was dancing, my heel fell on the ground, I felt so stupid! I had a
shoe without a heel, but the other one with a heel. I felt ashamed! »
« When I work long days, I have difficulties after some time when I'm wearing high
heels, it gives me pain in my back. »
“After a long night in the club I can’t feel my feet anymore”
“I already had to walk home bear foot because I couldn’t wear my shoes anymore”
Interview

6. Interview (open questions)
3. Have you ever tried to find an alternative to this problem? How?
- Tried an anti-blisters cream
- By wearing very thin socks
- Blisters plaster
- Bringing an extra pair of shoes (usually they are heavy and its not very
practical)