Selected social influencer research tools
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Prepared for Greater San Francisco Ad Club panel, March 28, 2014
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Selected social influencer research tools
- 1. SOCIAL INFLUENCERS – SELECTED RESEARCH TOOLS @JulieY for the San Francisco Ad Club March 28, 2014
- 2. 2cmdagency.com /Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent. Listening Radian6 • Part of the SalesForce family of tools • Powerful aggregator of publicly searchable conversation • http://www.salesforcemarketingcloud.com/products/social-media- listening • $$$ Sysomos • Competitor to Radian6 • Includes international search and translation features • http://www.sysomos.com • $$$
- 3. 3cmdagency.com /Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent. Authority Little Bird • Identifies a universe of 500 Twitter influencers on any topic • http://getlittlebird.com • $ Group High • Identifies influential bloggers on any topic • Aggregates Klout and other measures of influence in one place • Manages blogger contact lists • http://www.grouphigh.com • $$
- 4. 4cmdagency.com /Proprietary and confidential. The information and materials in this document are not for use or disclosure outside of CMD except by written consent. Stimulating Conversation Branderati • Enables brands to create an influencer network • http://branderati.com • $$$ Social Chorus • Taps an existing stable of influencers on a variety of topics • Need to be comfortable with incenting conversation • http://www.socialchorus.com • $$$