Twitter 201 Webinar December 3, 2009 Rachel Levy Consulting  T: @BostonMarketer E: rachel@rachel-levy.com,  Facebook: www....
Welcome! <ul><li>Welcome to Twitter 201 </li></ul><ul><ul><li>Designed for more experienced Tweeters </li></ul></ul><ul><l...
Housekeeping <ul><li>Q&A –  </li></ul><ul><ul><li>Via Twitter (with hashtag) </li></ul></ul><ul><ul><li>Questions box on r...
Twitter Lists <ul><li>New in the last month </li></ul><ul><li>Allows you to see categorizations of people that other peopl...
Common Uses for Lists <ul><li>Closely follow certain people (i.e. thought leaders, locals, people in your industry) </li><...
Applications with List Support <ul><li>TweetDeck – replaces old groups, edit list, create new list from another list </li>...
ReTweets (old method) <ul><li>Twitter.com – needed to RT manually </li></ul><ul><li>Tweetdeck and other applications had a...
ReTweets (new method) <ul><li>Twitter.com – now automated </li></ul><ul><li>Tweetdeck – gives you the option of using old ...
Finding People to Follow <ul><li>Look on other people’s lists </li></ul><ul><li>Twellow to search bios and locations </li>...
Growing Your Following <ul><li>Tweet frequently, at least at the beginning </li></ul><ul><li>Add value (articles, interest...
Applications <ul><li>Twitter uses an open API, so there are MANY auxiliary applications to make it more robust </li></ul><...
Applications, cont. <ul><li>BackTweets – Searches for sites within shortened links </li></ul><ul><li>Topify – reply to DM’...
Applications, cont. <ul><li>CoTweet – manage Twitter account with multiple people </li></ul><ul><li>SocialOomph/TweetLater...
Spam <ul><li>Comes in many forms: </li></ul><ul><ul><li>Accounts following you </li></ul></ul><ul><ul><li>Hashtag/trending...
Managing Your Time <ul><li>It’s easy to get sucked in and spend all day on Twitter.  Here’s how not to let that happen: </...
Success Stories - Boloco <ul><li>Local burrito chain mostly in the Boston area </li></ul><ul><li>Norm = Printed ads with a...
Success Stories – Dell Outlet <ul><li>Increased revenue by $2 million with the @DellOutlet account </li></ul><ul><li>Tweet...
Twetiquette <ul><li>Should you thank someone for following you? </li></ul><ul><ul><li>There’s no need, but if you want to,...
Twetiquette, cont. <ul><li>Do you need to thank everyone who #followfriday’s you? </li></ul><ul><ul><li>I do, but DM most ...
Twetiquette, cont. <ul><li>If your ex-boyfriend starts following you, should you “Block & Report Spam”? </li></ul><ul><ul>...
Twetiquette, cont. <ul><li>Are hashtags considered spam? </li></ul><ul><ul><li>No, but if you use them in every tweet, it ...
My Background <ul><li>Background </li></ul><ul><li>BA in Business, MBA in Marketing </li></ul><ul><li>Abbott Laboratories,...
My Business <ul><li>Marketing & Social Media Consulting </li></ul><ul><li>Training </li></ul><ul><li>Strategy </li></ul><u...
<ul><li>Q&A </li></ul>Rachel Levy Consulting  T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsult...
Closing <ul><li>Recording </li></ul><ul><li>Other social media webinars </li></ul><ul><li>Let me know if you want to discu...
Notes to self! <ul><li>SMILE AND NO UMMMMSSS…. </li></ul><ul><li>Steps to start webinar: </li></ul><ul><ul><li>Log out of ...
Agenda <ul><li>Agenda </li></ul><ul><ul><li>12-12:05 Wait for everyone </li></ul></ul><ul><ul><li>12:05-12:10 Housekeeping...
Next webinar <ul><li>Geo location </li></ul><ul><li>How to use for business </li></ul><ul><li>url shorteners; lessons from...
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Twitter 201 Webinar

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  • Closing Thanks Recording in a couple days Twitter 201 LMK if you want consulting or training
  • Twitter 201 Webinar

    1. 1. Twitter 201 Webinar December 3, 2009 Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, Facebook: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    2. 2. Welcome! <ul><li>Welcome to Twitter 201 </li></ul><ul><ul><li>Designed for more experienced Tweeters </li></ul></ul><ul><li>Agenda </li></ul><ul><ul><li>Housekeeping </li></ul></ul><ul><ul><li>Twitter Training </li></ul></ul><ul><ul><li>Q&A </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    3. 3. Housekeeping <ul><li>Q&A – </li></ul><ul><ul><li>Via Twitter (with hashtag) </li></ul></ul><ul><ul><li>Questions box on right </li></ul></ul><ul><ul><li>“ Raise your hand” </li></ul></ul><ul><li>Hashtag: #BMTwitter ( http://www.tweetchat.com ) </li></ul><ul><li>Recording available </li></ul><ul><li>Make screen full-screen </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    4. 4. Twitter Lists <ul><li>New in the last month </li></ul><ul><li>Allows you to see categorizations of people that other people make </li></ul><ul><li>You can follow other people’s lists </li></ul><ul><ul><li>You don’t “follow” those people, but you’ll see their tweets when you click on the list </li></ul></ul><ul><li>Get a view of certain sub-sections of your followers </li></ul><ul><li>Lists are quickly becoming another key measure </li></ul><ul><li>Can be made private </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    5. 5. Common Uses for Lists <ul><li>Closely follow certain people (i.e. thought leaders, locals, people in your industry) </li></ul><ul><li>Keep track of important customers </li></ul><ul><li>Group all your company’s accounts together </li></ul><ul><li>Group your employees together </li></ul><ul><li>Group attendees of an event </li></ul><ul><li>Find new people in other people’s lists </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    6. 6. Applications with List Support <ul><li>TweetDeck – replaces old groups, edit list, create new list from another list </li></ul><ul><li>Tweetie2 (iPhone) – full support </li></ul><ul><li>Klout – Modify other people’s lists to create your own </li></ul><ul><li>Seesmic </li></ul><ul><li>HooteSuite </li></ul><ul><li>TweepML.org – import other people’s lists and follow </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    7. 7. ReTweets (old method) <ul><li>Twitter.com – needed to RT manually </li></ul><ul><li>Tweetdeck and other applications had automated functionality </li></ul><ul><li>Downside: </li></ul><ul><ul><li>Confusing – Via vs. RT, comments before or after, changing tweet, multiple RT’ers </li></ul></ul><ul><ul><li>Spam implications </li></ul></ul><ul><li>Upside – ability to comment </li></ul><ul><li>Can still use old method if want to </li></ul><ul><li>(see my post on RT’s http://bit.ly/NNFDF ) </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    8. 8. ReTweets (new method) <ul><li>Twitter.com – now automated </li></ul><ul><li>Tweetdeck – gives you the option of using old or new </li></ul><ul><li>Upside </li></ul><ul><ul><li>Less confusing (via, multiple people) </li></ul></ul><ul><ul><li>No spam links </li></ul></ul><ul><ul><li>Credits original tweeter </li></ul></ul><ul><li>Downside </li></ul><ul><ul><li>No ability to comment </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    9. 9. Finding People to Follow <ul><li>Look on other people’s lists </li></ul><ul><li>Twellow to search bios and locations </li></ul><ul><li>Klout – will generate lists for you </li></ul><ul><li>TweetSpinner – auto-follow keywords or company names </li></ul><ul><li>Keyword searches </li></ul><ul><li>Interesting RT’s </li></ul><ul><li>Hashtags </li></ul><ul><li>Follow Friday </li></ul><ul><li>Ask other people! </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    10. 10. Growing Your Following <ul><li>Tweet frequently, at least at the beginning </li></ul><ul><li>Add value (articles, interesting info, etc) </li></ul><ul><li>Ask questions… people RT them </li></ul><ul><li>Blog </li></ul><ul><li>Interact when following a new person </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    11. 11. Applications <ul><li>Twitter uses an open API, so there are MANY auxiliary applications to make it more robust </li></ul><ul><li>search.twitter.com </li></ul><ul><li>Tweetdeck </li></ul><ul><li>Twellow – find people based on bio/location </li></ul><ul><li>Tweetie (iPhone) </li></ul><ul><li>Twitterberry (Blackberry) </li></ul><ul><li>Twitter Gadget – runs in Gmail </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    12. 12. Applications, cont. <ul><li>BackTweets – Searches for sites within shortened links </li></ul><ul><li>Topify – reply to DM’s and follower notices via email </li></ul><ul><li>Tweetbeep – alerts you when you are mentioned on Twitter </li></ul><ul><li>What the hashtag (wthashtag.org) – Top contributors, transcript </li></ul><ul><li>RetweetRank – How often someone is RT’d </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    13. 13. Applications, cont. <ul><li>CoTweet – manage Twitter account with multiple people </li></ul><ul><li>SocialOomph/TweetLater – schedule tweets </li></ul><ul><ul><ul><li>My list: http://bit.ly/9aXQv OR http://www.oneforty.com </li></ul></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    14. 14. Spam <ul><li>Comes in many forms: </li></ul><ul><ul><li>Accounts following you </li></ul></ul><ul><ul><li>Hashtag/trending topic crashing </li></ul></ul><ul><ul><li>Accounts mentioning you </li></ul></ul><ul><ul><li>Link replacing </li></ul></ul><ul><ul><li>Phishing </li></ul></ul><ul><ul><li>Auto-RT accounts (subjective) </li></ul></ul><ul><ul><li>Auto-DM (subjective) </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com <ul><li>Prevent it: </li></ul><ul><ul><li>Report to @spam </li></ul></ul><ul><ul><li>Report to @spam </li></ul></ul><ul><ul><li>Report to @spam </li></ul></ul><ul><ul><li>Tweetdeck preview </li></ul></ul><ul><ul><li>OAuth, be careful clicking </li></ul></ul><ul><ul><li>Report to @spam </li></ul></ul><ul><ul><li>SocialToo, don’t auto-follow </li></ul></ul>
    15. 15. Managing Your Time <ul><li>It’s easy to get sucked in and spend all day on Twitter. Here’s how not to let that happen: </li></ul><ul><ul><li>Find a few key articles in the AM and set them up to tweet during the day </li></ul></ul><ul><ul><li>Use TweetBeep to notify you when you’ve been tweeted </li></ul></ul><ul><ul><li>Set up key searches and monitor them regularly </li></ul></ul><ul><ul><li>Get in, Get out - Look for a couple good articles to read, people to reply to, interesting comments </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    16. 16. Success Stories - Boloco <ul><li>Local burrito chain mostly in the Boston area </li></ul><ul><li>Norm = Printed ads with a coupon for a $3 burrito </li></ul><ul><li>New = Also posted on Twitter, and let people bring in any image of the coupon – a photocopy, printout or a cell phone image. </li></ul><ul><li>Results: </li></ul><ul><ul><li>Normally get 350 coupons per ad, but this time they got 900, an increase of 2.5x. </li></ul></ul><ul><ul><li>25% of their business that day come from the coupon alone. </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    17. 17. Success Stories – Dell Outlet <ul><li>Increased revenue by $2 million with the @DellOutlet account </li></ul><ul><li>Tweets only Twitter-exclusive deals  on Refurbished Dell computers & electronics </li></ul><ul><li>In its first 1 ½ years of tweeting, the account made $1MM in revenue </li></ul><ul><li>In the following six months, because of Twitter’s growth and increased popularity of this account, they made another $1MM </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    18. 18. Twetiquette <ul><li>Should you thank someone for following you? </li></ul><ul><ul><li>There’s no need, but if you want to, be careful… if you do it in a DM, it may look like an auto-DM </li></ul></ul><ul><li>Is it rude not to follow back everyone who follows you? </li></ul><ul><ul><li>No. It used to be the norm to follow everyone back, but now it’s not (spam, etc.) </li></ul></ul><ul><li>Do you need to thank everyone who RT’s you? </li></ul><ul><ul><li>No, but it’s nice to do occasionally. </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    19. 19. Twetiquette, cont. <ul><li>Do you need to thank everyone who #followfriday’s you? </li></ul><ul><ul><li>I do, but DM most of the thank you’s, to keep my stream cleaner </li></ul></ul><ul><li>Is it OK to automatically cross-post your Twitter feed to Facebook or Linked-In? </li></ul><ul><ul><li>In my opinion, NO… audiences and cultures are different </li></ul></ul><ul><ul><li>Set up Facebook and LinkedIn to use #fb and #in selectively </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    20. 20. Twetiquette, cont. <ul><li>If your ex-boyfriend starts following you, should you “Block & Report Spam”? </li></ul><ul><ul><li>No, that’s really for spammers </li></ul></ul><ul><li>Should you write everyone back who writes you? </li></ul><ul><ul><li>Yes, you should really try! If you can’t, make a concerted effort to do as much as you can </li></ul></ul><ul><li>Is it OK to protect your updates? </li></ul><ul><ul><li>I would say that less than 1% of people do, as it’s not really the Twitter culture </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    21. 21. Twetiquette, cont. <ul><li>Are hashtags considered spam? </li></ul><ul><ul><li>No, but if you use them in every tweet, it does look spammy </li></ul></ul><ul><li>Is it OK to outbound tweet only? </li></ul><ul><ul><li>Unless you’re a company whose purpose is to update people about something on Twitter, the answer is NO. Twitter is about engaging. </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    22. 22. My Background <ul><li>Background </li></ul><ul><li>BA in Business, MBA in Marketing </li></ul><ul><li>Abbott Laboratories, Marketing/Sales </li></ul><ul><li>Kraft Foods, Brand Management </li></ul><ul><li>Jim Beam Brands, Brand Management </li></ul><ul><li>Jewish Community Centers of Greater Boston, Director of Marketing </li></ul><ul><li>Marketing and Social Media Consultant </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    23. 23. My Business <ul><li>Marketing & Social Media Consulting </li></ul><ul><li>Training </li></ul><ul><li>Strategy </li></ul><ul><li>Tactical execution and setup </li></ul><ul><li>Websites </li></ul><ul><li>Printed materials </li></ul><ul><li>PR campaign </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com Join fan page to stay in touch! Let me know if I can help you in any way!
    24. 24. <ul><li>Q&A </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    25. 25. Closing <ul><li>Recording </li></ul><ul><li>Other social media webinars </li></ul><ul><li>Let me know if you want to discuss consulting or training </li></ul><ul><li>Please complete this QUICK feedback form: http://bit.ly/7zVety </li></ul><ul><li>THANK YOU!!! </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    26. 26. Notes to self! <ul><li>SMILE AND NO UMMMMSSS…. </li></ul><ul><li>Steps to start webinar: </li></ul><ul><ul><li>Log out of gmail and all apps; get TD, ppt, browser open (twitter, twellow) </li></ul></ul><ul><ul><li>Ensure audio mode is on Mic/Speakers </li></ul></ul><ul><ul><li>Hide audio box, open questions box </li></ul></ul><ul><ul><li>Get presentation up on screen </li></ul></ul><ul><ul><li>Type in chat box for everyone to hold on </li></ul></ul><ul><ul><li>Click clean screen button </li></ul></ul><ul><ul><li>Click play button (happens automatically when you select clean screen) </li></ul></ul><ul><ul><li>Click Start Broadcast </li></ul></ul><ul><ul><li>Start recording </li></ul></ul><ul><ul><li>Headset on…. Do sound check before webinar starts </li></ul></ul>
    27. 27. Agenda <ul><li>Agenda </li></ul><ul><ul><li>12-12:05 Wait for everyone </li></ul></ul><ul><ul><li>12:05-12:10 Housekeeping/Intro </li></ul></ul><ul><ul><li>12:10-12:50 Program (15 min live, 25 present) </li></ul></ul><ul><ul><li>12:50-1:00 Q&A </li></ul></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com
    28. 28. Next webinar <ul><li>Geo location </li></ul><ul><li>How to use for business </li></ul><ul><li>url shorteners; lessons from: http://www.useit.com/alertbox/streams-feeds.html ; twitter backgrounds - what's good, where to get, make </li></ul><ul><li>How to use it effectively for networking! </li></ul><ul><li>What strategic values does twittering provide? </li></ul><ul><li>How to market my business and get clients by using Twitter. </li></ul><ul><li>Engaging people from a business account </li></ul><ul><li>Other twitter stories – my business, STA tweetup </li></ul>Rachel Levy Consulting T: @BostonMarketer E: rachel@rachel-levy.com, FB: www.facebook.com/RLconsulting, W: www.rachel-levy.com

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