Joe Pulizzi's keynote presentation from the "Best of Corporate Publishing" conference in Hamburg, Germany. In this presentation, Joe talks in-depth about what content marketing really needs to be, adding in some case studies and the latest research.
Falcon's Invoice Discounting: Your Path to Prosperity
Rise Above with Epic Content Marketing - Hamburg, Germany Best of Corporate Publishing
1. @juntajoe
Rise Above with
Epic Content Marketing
Joe Pulizzi (@juntajoe)
Founder, Content Marketing Institute and
Content Marketing World
Author, Epic Content Marketing (Sept. 2013)
42. @juntajoe
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful
information, advice, insights, resour
ces and inspiration for running and
growing their businesses.
43. @juntajoe
Why?Welcome to Inc.com, the place
where entrepreneurs and business
owners can find useful
information, advice, insights, resour
ces and inspiration for running and
growing their businesses.
1. Core Target Audience
2. What Will Be Delivered
3. The Outcome for the
Audience
56. @juntajoe
Return on Objective
• Is the content driving sales?
• Is the content saving costs?
• Is the content making our
customers happier, thus
helping with retention?
57. @juntajoe
Managing Content Marketing
My Goal: Impact on
Sales, Costs or Retention
• Primary indicators for my
CXO and my board.
• Secondary indicators for
influencers and for managers.
• User indicators – for my “on
the ground team”.
58. @juntajoe
Get Uncomfortable:
If you don’t feel like
you are going to run off
the road, you are not
driving fast enough.
- Mario Andretti
http://taylordowns.com
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.
And let’s start by discussing how we help buyers make better purchasing decisions. Because before we can truly understand what we do for vendors like you, it’s critical to understand what we do for the buyer community.