The document discusses the importance of consistency when using a company logo. It emphasizes that the logo should always use the exact same colors, proportions, fonts, and graphics without substitution. Maintaining consistency reinforces the company identity across all marketing materials. It provides tips to check all places the logo appears and evaluate its consistency according to these criteria. The document also provides contact information for marketing and graphic design services from Compelling Communications.

1. Does Your LogoDoes Your Logo
Measure Up?Measure Up?
June Van Klaveren

2. What is Your Logo?What is Your Logo?
A visual and recognizable representation
of your company
When your logo is clearly and consistently
applied across all channels, the strong
consistent look reinforces your identity.

3. Importance of ConsistencyImportance of Consistency
Every piece of marketing material should
be like a member of the same family,
looking similar to all the other members in
the family.

4. Keep Color Consistent!Keep Color Consistent!
Use exact PMS
colors every time
logo is used.
Reds are not the
same, for example.
Do NOT substitute a
“similar” color.

5. Keep Proportion Consistent!Keep Proportion Consistent!
Don’t stretch or
squeeze your logo
to fit a certain
space.
Keep the
proportions the
same!

6. Keep Fonts Consistent!Keep Fonts Consistent!
Your logo should
always be displayed
with a consistent
font!
Do NOT substitute a
“similar” font.

7. Keep Graphics Consistent!Keep Graphics Consistent!
If your logo
contains a graphic,
again always use
the original.
Don't substitute
something “similar”
for the real thing!

8. Check out your “look”Check out your “look”
Click here to download your checklist of
all the places your logo might appear.
Then evaluate your logo according to
each criteria

9. Contact:
◦ June Van Klaveren
◦ 800-779-0067
◦ june@compelcom.com
Services include marketing and graphic
design.
Visit:
◦ www.CompellingCommunications.com

10. Contact:
◦ June Van Klaveren
◦ 800-779-0067
◦ june@compelcom.com
Services include marketing and graphic
design.
Visit:
◦ www.CompellingCommunications.com