Social Media Series: Tweet for Success 2017

About Me
I am an author, trainer, blogger,
and social media coach.
My book is Storytelling in the
Digital Age: A Guide for
Nonprofits – get a free chapter at
my website:
www.jcsocialmarketing.com
I provide webinars on multiple
social media and digital
marketing topics.
@JuliaCSocial #TweetEC @EnterpriseCtr

Social Media
RULES OF THE ROAD
 Social media tools are always
changing.
 “Getting on social media” is
not a marketing strategy.
 Using social media will not
compensate for a bad product
or service.
 The tools are (mostly) free –
but your time is not.

The Myth We Were Sold
Step 1: Sign up for social media accounts.
Step 2: Post something.
Step 3: Watch the money roll in!!

Social Media Success Requires:
 Dedication, diversified channels, dynamic content.
 Getting out of our comfort zone.
 Change of mindset.
 Providing value.
 Telling stories.
 Using photos and videos.
 Focusing on impact.
 Eliminating silos.

Twitter Is Still Popular
 317 million monthly active users (Oct 2016)
 1.3 billion registered Twitter accounts
 120 million monthly visitors to Twitter
 Daily active Twitter users – 100 million
 Average number of followers – 208
 34% of active Twitter users log
into it more than once per day

Twitter 101
“Twitter is an information network
made up of 140-character
messages called Tweets. It's an
easy way to discover the latest
news related to subjects you care
about.”
Twitter promotes itself as a news
and discovery social media
platform.

Success On Twitter Involves:
Researching, creating, curating great content.
Always providing value to your followers.
Following and interacting with others.
Listening and participating in conversations.
Monitoring hashtags and topics.
Looking at your analytics and reporting ROI (return on
investment).
Constantly tweaking your strategy.

You got this!

1) Set Up Your Profile
 Choose a great username: 15 characters or less – short
and sweet is better! Memorable is best.
 Profile photo: Shown as the icon with every tweet you
post. Recommended 400x400 pixels.
 Bio: 16o characters to tell people about you and your
business. Use emojis and hashtags to spice it up.

1) Set Up Your Profile
 URL: Website link that is mobile accessible.
 Header image: 1500x1500 pixels is ideal.
 Pinned tweet: Pinned to the top of your profile.
Let’s take a look: www.twitter.com/JuliaCSocial

2) Download the Mobile App
 The mobile app is where the majority of people access
Twitter.
 Check it out and play with the features to make yourself
comfortable with using it.

3) Understand Your Audience
 You must have a target audience in mind.
 Who will read your tweets?
 What do I want these people to do?
 Why am I on Twitter in the first place?
 Before tweeting, always ask: Will my followers like this
and retweet it?
 The more targeted and narrow you can be in defining
your audience, the better.

4) Choose a Primary Goal
Sample goals include:
 Thought leadership/influence
 Building trust with customers
 Building a pipeline of prospects
 Getting more website traffic
 Raising awareness

5) Follow Others
 Twitter will suggest people for you to follow, once you
get started and follow a few accounts.
 You can search for “people” by typing in your key words
and topic in the search bar.
 The only way to build a following on Twitter (unless you
are a huge celebrity) is to follow others.
 People get a notification when you follow them.
 You can unfollow at any time and they will not get a
notification.

5) Follow Others
 Who you follow and how many people you follow
should correlate with your primary goal.
 Find and follow 10 people daily.
 Lose the dead weight by using a
free app like Crowdfire –
choose “Inactive Following”
 Do not buy followers!
 1,000 engaged followers are better than
10,000 fake or uninterested followers.

Terms To Know - @Mention
 A public tweet directed to another user that includes
their @username.
 Clickable and the person mentioned gets notified.
 They are collected together in a conversation if you
click @reply.

Terms To Know - @Reply
 A public response to a Tweet via the @reply button.
 @Replies show up in your home timeline and the
timeline of the person to whom you are responding.
 @Replies only show up in your timeline if you
follow both the sender of the original Tweet and the
recipient of the @reply to that Tweet.

Terms To Know - @Reply

6) Create Twitter Lists
 Use Twitter lists to manage the chaos.
 Lists are used for reading Tweets only.
 You cannot send or direct a Tweet to an entire list.

Twitter Lists
 Subscribe to and follow
other Twitterer’s lists.
 You can follow lists without
following each individual
account.
 Create private and public
lists.
 Use for events, networking,
influencers, news, trade
shows, etc.

Terms To Know - Retweet

Terms To Know - Favorites
 Favorites are a great way to keep track of tweets you
want to refer to later.
 Also a great way to build relationships and tell
someone you appreciate them.

Terms To Know - Favorites

7) Find the Right Conversations
 Use the powerful Search bar!
 Look at Moments.
 See what’s Trending.

8) Use Hashtags

What’s a Hashtag, anyway?
 Any word or topic beginning with the # sign.
 It becomes a hyperlink that you can click on to find all
the tweets using the same hashtag.
 People use hashtags organize conversations around a
specific topic.
 They are also great filters when you want to focus on a
specific issue or topic and cut out the other tweets.

Hashtags
 Clicking on a hashtag takes you to
search results for that term.
 Great for events, specific
products, news, timely
announcements.
 Trending hashtags reflect with
people on Twitter are discussing.

Unique Campaign Hashtags
 You can use your own hashtag if you have a specific
campaign to promote.

Industry Hashtags

Event Hashtags

Finding Hashtags
 Use Hashtagify.me to find the top 10 hashtags related
to a particular keyword.
 http://hashtagify.me/
 Use Tagboard.com to search hashtags across
platforms.
 https://tagboard.com/alsicebucketchallenge/search

Popular Hashtags

#4) Using Hashtags
https://thrivehive.com/39-daily-hashtags-for-small-business-marketing

9) Start Tweeting!
Steps to Success: Creating and Curating
 Creating – sharing your own original stuff
 Curating – finding the best stuff to share with your
audience
 The best Twitter accounts do BOTH.

How Much To Tweet?
 It depends on you – your interest in Twitter and your
love (or hate) of it.
 There is no hard and fast rule, but usually once per day
is enough to keep your account up-to-date.
 ALWAYS share relevant, valuable, pertinent, up-to-
the-minute information!
 ALWAYS think of your ideal Twitter follower – who do
you want following you? What do they like to see on
Twitter?

What Will I Tweet?
 THINK OF YOUR AUDIENCE!
 Get Google Alerts
 Twitter search
 Newsletters
 Statistics
 Quotes
 Photos
 Competitors & partners
 Retweet often

Customer Service
 71% of customer complaints on Twitter go unanswered.
 YET, 83% of people appreciate being answered by a
company!

Customer Service

Keep It Short
 There is no “magical” length, but a report by Buddy
Media revealed that tweets shorter than 100 characters
get a 17% higher engagement rate.

Use Photos & Videos
35%
28%
19%
17%
16%
INCREASE IN RETWEETS
Increase in Retweets by Content Type
Photos Videos Quotes Number Hashtags

Schedule Tweets
 Buffer – www.buffer.com
 Hootsuite – www.hootsuite.com
 Can set time zones and automatically schedule tweets
in a queue.
 Can schedule tweets to go out at specific dates and
times.

But Please Stop Automating!
 Each social media platform should be looked at like it’s
own country.
 Different rules, language, etiquette, and best practices.
 STOP posting your Facebook post links to Twitter!

10) Participate in a TweetChat
 TweetChats are a fantastic way to build a following and
get great content.
http://www.socialmediaexaminer.com/25-twitter-chats-just-for-marketers/

How to Participate in a TweetChat
 Follow their rules! Each TweetChat is different.
 Listen and pay attention at the beginning. Do not just
jump in until they say go.
 If you are ambitious, look at transcripts of old chats.
 Introduce yourself, but no hard selling.
 Answer the questions asked using their format – A1
 Connect with individual accounts during and after the
TweetChat.

Advanced: Explore Paid Ads
 You can use Twitter ads to promote a specific tweet,
promote your account to get more followers, or promote
a hashtag.
 You can create specific audiences for each ad, based on
demographics, geography, interests, and more.
 Choose your Call to Action and go from there – what do
you want people to do when they see the ad? Consider
that a majority of them are using Twitter from their
phone.

Twitter Best Practices
 Keep it conversational and informal.
 Employ wit and humor.
 Make it shareable.
 Content has to be worth reading,
clicking, and retweeting.
 Ask questions.
 Share helpful info/resources.
 Comment on current events.
 Be yourself. Be authentic.

Helpful Tools
 HootSuite, TweetDeck
 Buffer
 IFTTT
 Pocket
 Do not just set and forget!

“This isn't just about content and social media.
This is about being relevant in people's minds before
they want whatever you're selling.
After all, that's the definition of successful
marketing.”
Social Media Josh
(Josh Hoffman)

Questions?
My blog on all things social
media:
www.jcsocialmarketing.com
Twitter: @JuliaCSocial
Facebook:
www.facebook.com/
jcsocialmarketing
Email:
julia@jcsocialmarketing.com

Social Media Series: Tweet for Success 2017

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