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Don't think that you need to fit into a cookie cutter career or 9-5 job. If you don't see a part that fits, write your own part! That's what Mindy Kaling taught me.

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More from Julia Campbell

I encourage all nonprofits, social change agents, activists, and anyone who wants to change the world through generosity and kindness to celebrate this year’s global day of unity on November 30 – Giving Tuesday! According to to Charity Navigator, “An astonishing $2.47 billion was donated to U.S. nonprofits by a reported 34.8 million people on GivingTuesday, December 1, 2020, according to Giving Tuesday, Inc., the nonprofit behind the movement and eponymous hashtag #GivingTuesday. That amount, described as a “massive swell of generosity”, reflected a 29% increase in donations compared to 2019.” So much more than a simple fundraising event, Giving Tuesday is a global movement, shedding light on the vital work done by the nonprofit sector every single day, as well as encouraging everyday people to give back in any way they can. The best part is that you don’t have to create a complicated campaign to join in the fun.

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Learn How to Adjust Your Social Media Marketing Strategy for your nonprofit after a tumultuous 2020! The COVID-19 pandemic, the election, and racial justice protests of 2020 have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers. With all the noise on social media, physical distancing, and serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online? In this webinar, nonprofit social media experts Julia Campbell and Susu Wong will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy. Julia Campbell was recently named one of the 25 most influential nonprofit thought leaders and one of the seven nonprofit thought leaders to follow on Twitter during the coronavirus crisis. Julia Campbell is on a mission to make the digital world a better place. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog. Susu Wong is the Founder and Principal of Tomo360, a digital marketing agency that helps businesses and nonprofits with their websites, graphic design, social media and email marketing, SEO and more! Using her diverse business experience, Susu and the Tomo360 team have successfully helped hundreds of clients to fulfill their digital marketing needs. Susu has a unique combination of marketing, business, and technical experience that provides a well-rounded advantage to her clients. She is also a Co-Founder of Women Accelerators, a nonprofit organization that is passionate about promoting the advancement of women.

How to Update Your Social Media Marketing Strategy for 2021

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The COVID-19 pandemic, the election, and racial justice protests have upended the entire nonprofit landscape. It is no longer business as usual for nonprofit fundraisers. With all the noise on social media, along with serious ethical considerations clouding the platforms, how can we continue to reach our audiences and spread our messages online? In this webinar, nonprofit social media expert Julia Campbell will review important shifts in the social media landscape that nonprofits need to understand; discuss ways to stay relevant on social media in times of uncertainty; and provide a framework for your 2021 social media marketing strategy.

How to Update Your Social Media Marketing Strategy for 2021

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The success of your fundraising campaign hinges on effective methods of sharing. Without actively telling your supporters to go to your campaign page and take an action, your campaign will not generate the traffic, donations, or fundraising that you need to be successful. You’re in luck. GoFundMe Charity provides you with the tools to help you be successful in getting the word out, including inviting team members, social sharing, email customization, and a mobile-friendly platform for sharing on-the-go. In this webinar, you'll learn tactics to spread the word and mobilize your supporters to not only make a donation, but to fundraise for you! What you’ll learn: Best practices for recruiting fundraisers for your campaign; How to invite team members directly from your GoFundMe Charity campaign; How to share on social media to reach new audiences and expand your fundraiser base; How to communicate with and support your fundraisers during the campaign.

How to Mobilize Supporters to Fundraise for You

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Human behavior is shifting towards online and digital as we social distance and slowly open our economies, carefully, to slow the spread of COVID-19. People are staying inside, working remotely, and as a result, the in-person events, gatherings, and other celebrations that so many of us have counted on to build our communities are changing. Nonprofits, libraries, and organizations across the globe are asking: How can we continue to post on social media about changes occuring due to the pandemic? How can we stay focused on mission-related content while still addressing COVID-19 and current events and unrest? How do we as communicators start thinking about the best ways to get our message across and to connect with our followers in a different way, in this new environment? We'll tackle all of these questions and more, and you'll be on your way to creating a crisis-proof social media strategy to guide your organization in years to come. Bio: Julia Campbell is nonprofit consultant and speaker, focused on digital storytelling, social media marketing, and online fundraising. She is the author of two books, a mom of two kids, and a Returned Peace Corps Volunteer. Her passion is to get organizations and change makers to stop spinning their wheels and start getting real results using digital tools. Julia wrote her book Storytelling in the Digital Age: A Guide for Nonprofits as a roadmap for social change agents who want to build movements using engaging digital storytelling techniques. Her second book, How to Build and Mobilize a Social Media Community for Your Nonprofit, was published this year. You can check out her thoughts and ideas at www.jcsocialmarketing.com/blog.

How to Tackle Social Media in the Time of Coronavirus & Times of Unrest

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If you have a campaign on GoFundMe Charity or are considering launching one, our Registration and Ticketing functionality is a great feature that can help you reach your campaign’s goals. Important: You cannot add registration if a donation has already been made to your campaign. To avoid this, please refrain from publishing your campaign before you finish configuring its settings. Registration or ticketing is great for your campaign if you need to: Combine registration and fundraising into one smooth process Collect a participation fee Ask your supporters additional custom questions Organize supporters to participate in a live event Sell tickets, spots, or merchandise In this webinar, you will learn: How to set up the Registration and Ticketing functionality; How to optimize your registration and ticketing campaign by strategically pricing your tickets and getting creative with ticket types; How to take advantage of GoFundMe’s donation and sharing tools; How to leverage these tools to reach more of our network and drive more registrations.

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Are you able to collect donations directly from your website? With the new GoFundMe Charity Donate Button, it's super simple to collect donations for your nonprofit through your own website with only a couple of clicks. In this webinar, you will learn: How to set up the Donate Button on your website How to customize your online donation page to drive more donations Ways to grow your supporter base How to follow-up with new donors after they make their first gift

How to Set Up The Donate Button and Start Collecting Donations On Your Website

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Storytelling is the fuel in the communication engine of the modern nonprofit. Great storytelling does more than simply communicate a message or push out an agenda; it gets at the heart of how humans process information. Mission-driven storytelling has the potential to change hearts and minds around complex, difficult issues. All nonprofit professionals and volunteers need to start thinking of themselves as storytellers if they want to convert their stakeholders from passive participants to passionate advocates. In this free online training designed for nonprofits, you will learn: How to make the case for storytelling at your nonprofit Real-world examples of compelling stories resonating right now The benefits of sharing your stories (for your audience!) Qualities of a stellar nonprofit storyteller I'll also be taking questions and giving you more details about my brand new online program Storytelling that Sticks: The Essential 5-Step Formula to Collect, Craft, and Share the Most Effective and Engaging Stories About Your Impact!

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Stellar #GivingTuesdayNow Results with GoFundMe Charity's Free On Demand Tools

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How to Start Your #GivingTuesdayNow Campaign with GoFundMe Charity's Free Tools

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Nonprofit organizations are getting hit hard by the coronavirus crisis. Not only are they experiencing skyrocketing demand from people in need, but social distancing has closed nonprofits and led to layoffs. For charities, the need to support employees and expand services in the face of the COVID-19 crisis is critical. In this webinar, you will learn a step-by-step framework to planning and launching an emergency crowdfunding campaign. Learning objectives: How to identify a goal; How to figure out what to fund; How to raise funds for employee relief; How to choose a platform for your campaign; How to promote the campaign; Case studies of successful emergency crowdfunding campaigns running right now.

How to Launch an Emergency Crowdfunding Campaign for Your Nonprofit

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In response to the unprecedented need caused by COVID-19, GivingTuesday is hosting #GivingTuesdayNow, a global day of giving and unity, set to take place on May 5, 2020. The day is designed to drive an influx of generosity, citizen engagement, business and philanthropy activation, and support for communities and nonprofits around the world. Join Kat Murphy Toms, GivingTuesday's Digital Strategy Director, Julia Campbell, social media expert and author, and Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida. We'll give you a step-by-step framework to use when planning, launching, and carrying out a successful #GivingTuesdayNow campaign online, on a shoestring budget, in half the time.

#GivingTuesdayNow: Social Media Tips, Tricks, and Strategies for Success

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Register for this webinar: https://www.charityhowto.com/nonprofit-webinar/coronavirus-and-nonprofits-how-to-communicate-in-a-time-of-crisis?list=Free+Courses Key Takeaways from this free webinar: How to communicate with your donors and supporters during this time of crisis; How to adapt your social media content and your email communications; How to communicate about cancelled and postponed events; and Examples of real-world nonprofit social media posts, emails, and web pages adapted for the coronavirus crisis.

Coronavirus and Nonprofits: How to Communicate in a Time of Crisis

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How can your nonprofit continue to post on social media during the coronavirus pandemic? What's too much, too little, insensitive? How to stay focused on mission-related content while still addressing COVID-19? Join the #NonprofitNerds for a live webinar and Q&A session. Josh Hirsch, Director of Mission and Communication of Susan G. Komen Florida, will share his case study. He's had to cancel and postpone events, take things virtual, talk to donors, fundraise, and entirely pivot Komen Florida's social media strategy in the light of COVID19.

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In the world of nonprofit social media, the landscape is changing so rapidly, and it’s becoming harder and harder to build community in our hyper-connected world. Three billion people, around 40% of the world’s population, use social media – spending an average of two hours every day sharing, liking, tweeting and updating on these platforms. That breaks down to around half a million tweets and Snapchat photos shared every minute. Whew! Not only is social media use showing no signs of slowing down, yesterday’s tried-and-true growth drivers are becoming increasingly obsolete, demographic shifts are resetting donor expectations, and the promise of technology to reach new supporters has never been more real. There is a lot on the plate of the modern nonprofit social media manager. It’s getting harder to manage the chaos, avoid burnout, and do your work more effectively and efficiently without losing your mind. To help you get focused, I recommend adopting these five habits in the New Year.

5 Habits of Successful Nonprofit Social Media Managers in 2020

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