“ Intelligence Everywhere” Presented By: - Anil Kumar 2007-2009
Introduction <ul><li>First to enter in Indian market. </li></ul><ul><li>Founded by Galvin Brothers. </li></ul><ul><li>Name...
Marketing Strategy <ul><li>Captured mass market. </li></ul><ul><li>Launched a phone costing Rs.1600. </li></ul><ul><li>Lau...
Promotional Strategy <ul><li>Used 360 degree marketing. </li></ul><ul><li>“Guess the Motostar”. </li></ul><ul><li>Funded N...
 
Positioning  <ul><li>No belief in the brand. </li></ul><ul><li>No support from retailers and consumers. </li></ul><ul><li>...
Repositioning  <ul><li>Wide product portfolio. </li></ul><ul><li>Enhance its distribution network. </li></ul><ul><li>Targe...
SWOT Analysis
STRENGTH <ul><li>Globally number one. </li></ul><ul><li>World wide operation. </li></ul><ul><li>Wide portfolio. </li></ul>...
WEAKNESS <ul><li>Not treated as User Friendly. </li></ul><ul><li>Poor Performance. </li></ul><ul><li>Less Penetration. </l...
OPPURTUNITY <ul><li>Benefit of brand to wide its product line. </li></ul><ul><li>Market of India and China. </li></ul><ul>...
THREATS <ul><li>Nokia and other competitors. </li></ul><ul><li>Can be thrown out for poor performance. </li></ul><ul><li>P...
CONCLUSION <ul><li>MOTOROLA- No. 2 player. </li></ul><ul><li>Penetration and Brand Awareness </li></ul><ul><li>Long term s...
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Motorola

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motorola's marketing strategy and promotion

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Motorola

  1. 1. “ Intelligence Everywhere” Presented By: - Anil Kumar 2007-2009
  2. 2. Introduction <ul><li>First to enter in Indian market. </li></ul><ul><li>Founded by Galvin Brothers. </li></ul><ul><li>Name was adopted in 1947 </li></ul><ul><li>Deals in Laptops, Cordless phones, Camera, Semi-Conductors, Wireless communication, </li></ul>
  3. 3. Marketing Strategy <ul><li>Captured mass market. </li></ul><ul><li>Launched a phone costing Rs.1600. </li></ul><ul><li>Launched MOTOFLIP costing under Rs.4000. </li></ul><ul><li>Widen their product portfolio. </li></ul><ul><li>Collaborated with cellular service provider. </li></ul><ul><li>Enhanced their distribution network. </li></ul><ul><li>Youth- Target Audience </li></ul>
  4. 4. Promotional Strategy <ul><li>Used 360 degree marketing. </li></ul><ul><li>“Guess the Motostar”. </li></ul><ul><li>Funded NGOs in Bangalore </li></ul><ul><li>Spend online 20% more than any other brand. </li></ul><ul><li>Developed consumer engagement initiative </li></ul>
  5. 6. Positioning <ul><li>No belief in the brand. </li></ul><ul><li>No support from retailers and consumers. </li></ul><ul><li>Narrow product portfolio. </li></ul><ul><li>Poor brand awareness. </li></ul><ul><li>Market share </li></ul>
  6. 7. Repositioning <ul><li>Wide product portfolio. </li></ul><ul><li>Enhance its distribution network. </li></ul><ul><li>Targeted on youth. </li></ul><ul><li>360 degree marketing. </li></ul><ul><li>Market share </li></ul>
  7. 8. SWOT Analysis
  8. 9. STRENGTH <ul><li>Globally number one. </li></ul><ul><li>World wide operation. </li></ul><ul><li>Wide portfolio. </li></ul><ul><li>Distribution </li></ul><ul><li>Oomph value! </li></ul>
  9. 10. WEAKNESS <ul><li>Not treated as User Friendly. </li></ul><ul><li>Poor Performance. </li></ul><ul><li>Less Penetration. </li></ul><ul><li>Less Resale Value. </li></ul>
  10. 11. OPPURTUNITY <ul><li>Benefit of brand to wide its product line. </li></ul><ul><li>Market of India and China. </li></ul><ul><li>Risk Involvement. </li></ul><ul><li>Can enhance its sale in CDMA category. </li></ul>
  11. 12. THREATS <ul><li>Nokia and other competitors. </li></ul><ul><li>Can be thrown out for poor performance. </li></ul><ul><li>Perception of Indian Consumers. </li></ul>
  12. 13. CONCLUSION <ul><li>MOTOROLA- No. 2 player. </li></ul><ul><li>Penetration and Brand Awareness </li></ul><ul><li>Long term survival. </li></ul><ul><li>Promotional Activities. </li></ul>
  13. 14. Thank you

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