Incorporate consumer experience and of the various different operators of the food chain in decision-making processes
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Meeting on “Traceability and Big Data” Smart Specialization Platform S3P Agri-Food
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Incorporate consumer experience and of the various different operators of the food chain in decision-making processes
- 1. Technical meeting of the thematic partnership on “Traceability and Big Data” Smart Specialization Platform S3P Agri-Food Agricultural Economics Research Group Universidad de Huelva Campus de Excelencia Agroalimentario (CEIA3) Juan Diego Borrero Sánchez “Incorporate consumer experience and of the various different operators of the food chain in decision-making processes” Consejería de Agricultura, Pesca y Desarrollo Rural Sevilla, 29 de marzo de 2017
- 3. Agricultural Economics Research Group University of Huelva
- 4. WHY?
- 5. a b e t t e r w o r l d & a b e t t e r l i f e
- 6. S O C I A L B I G D A T A & A G R I C U L T U R E
- 7. P R O V I D E S F O O D
- 8. U S E S R E S O U R C E S
- 9. A L L P E O P L E A R E C O N S U M E R S A L L P E O P L E U S E T H E R E C O U R S E S
- 10. A S Y M M E T R I C P O W E R A N D FA R M E R S G O N E
- 11. I N F O R M AT I O N A S S Y M E T R Y A N D A C R I S I S O F T R U S T
- 12. HOW?
- 13. E M P O W E R I N G FA R M E R S
- 14. E M P O W E R I N G A G R I - F O O D C O M PA N I E S
- 15. G I V I N G T R A N S PA R E N C Y
- 16. G I V I N G G R E AT E X P E R I E N C E S Beyond the pleasure of eating or shopping
- 17. WHAT?
- 18. IoT W H A T ? LPWAN (LoRaWAN, NB-IOT…) Reduce cost Reduce size Wireless Interconnectivity
- 19. S e n s o r s Open Shared collaborative Using
- 20. Water efficiency Control pollution Body heat detectors to measure foot traffic in supermarkets Healthcare wearables connected with other devices (eg., fridge, retails, recipes) Examples
- 21. ENABLING PREDICTIVE MODELS FOR SUPPORTING DECISIONS W H A T ?
- 22. Machine Learning Fuzzy-logic Cognitive intelligence Data from tickets, SNS… Using
- 23. W H A T ? Consumer behavior Sentiment analysis Recommender systems Personal shopper (bots) Chatbots Examples
- 24. TRACEABILITY IN AGRI-FOOD SUPPLY CHAINS W H A T ?
- 26. W H A T ? PROBLEMS
- 27. Value Transparency Privacy Open data Shared data Interconnections Information security Cybersecurity