From Idea to Mobile App (for Non Tech people)
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I made this presentation for a couple of friends of mine from B-School who are mostly from Finance and Non-Tech backgrounds. As part of my turn to talk about my past work, I thought it would be helpful to give them a high level view of how complex the development process can be for a B2C app. While a lot of the exchange happened through my personal experience and challenges, this presentation complemented what I spoke about and kept the flow going from one step to the other. Hope you find this useful. Do feel free to share with others.
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From Idea to Mobile App (for Non Tech people)
- 1. From Idea to Mobile App Jaideep Tibrewala 2023 July
- 2. What does it take to build an app? Step One 0-3 mths Problem Statement Design - wireframes + visual designs Usability testing - user feedback on prototype Step Two 3-6 mths Recruit the team Define Technical architecture Infra Setup Step Three 9-12 mths Develop the app External APIs Testing and QA Compliance check Step Four 3-6 mths GTM Strategy, Operations and Support / Admin Functions Step Five 0-3 mths Launch App Analytics & KPIs Talk to Customers Note: All timelines are approx. Many steps can be started in parallel.
- 3. Problem Statement? ● It clarifies the problem you are trying to solve ○ Personal experience, Situations from work, your buddy’s idea ● It requires you to validate that the problem you are trying to solve has a need ○ Why should they buy your product / service? ● It can help you to communicate effectively with your team what the goals are as well as the intended audience (marketing website) Prompt: man presenting problem statement for his mobile app idea
- 4. Stages of Design + Usability Testing A well built app will go through the following stages ● Wireframing / Low-fidelity Design ● Prototyping / High-fidelity Design ● Design Template ● Visual Design ● UX Design ● UI Design ● Usability Testing Low-fi Design Hi-fi Design Visual Design
- 5. Recruiting the Right Team Design Lead Graphic Designer UI Designer UX Designer Tech Lead Backend Devs Frontend Devs DevOps Engr Project Mgr/ Scrum Mgr Auto QA Engr Manual QA Engr Aso Prod Mgr Prod Analyst QA Lead Product Mgr Full Stack Dev Tech Recruiter
- 6. Technical Architecture A well defined architecture will incorporate: ● Multi-platform architecture ● Building reusable components ● Scale and Performance ● Segregation of services ● Access and Security ● External Integrations ● Ease of Use and Maintenance
- 7. How does an API work? An application programming interface is a way for two or more computer programs to communicate with each other. It is a type of software interface, offering a service to other pieces of software
- 8. Developing with Agile, Scrum and Sprints ● Agile - methodology is a project management approach that involves breaking the project into phases and emphasizes continuous collaboration and improvement ● Scrum - is an agile project management framework that helps teams structure and manage their work through a set of values, principles, and practices. ● Sprint - is a short, time-boxed period when a scrum team works to complete a set amount of work. Source: atlassian.com
- 9. Building the Supporting Ecosystem Operations Panel HelpDesk Tool Data Analytics Marketing Website Content Mgmt Tools External Services API Integrations Devops Services Mobile / Web App Application Layer Database Layer Core App Cloud Services
- 10. Launching the app Register on the Apple Appstore and Google Playstore ● Create an account ● Create your store listing (design + mktg) ● Satisfy all requirements to publish your app ● Upload your app for approval ● Submit your app for review ● Pray that it doesn’t get rejected !!! ● Activate your store listing ● Update your website with store urls
- 11. Metrics, KPIs, Analytics and more Acquisition Activation Revenue Retention North Star Metric Referral AARRR Framework Sales Metrics Marketing Metrics Product Metrics Finance & HR Metrics Operations Metrics Revenue, Transactions, Conversion Ratios, etc by Product, Region, etc Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), Click-through Rate (CTR), etc Engagement Metrics, Adoption Metrics, Net Promoter Score (NPS), Churn Rate, etc Customer Satisfaction (CSAT) Score, Response Time, Resolution Time, etc Runway, Burn Rate, Gross Margin, EBITDA, Employee Satisfaction and Engagement, Employee Turnover Ex. 10Cr AUM in Year 01